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Sara Santarossa, Paige Coyne, Sarah J. Woodruff and Craig G. Greenham

-representation of female college athletes . Qualitative Research in Sport and Exercise, 2 ( 2 ), 175 – 195 . doi:10.1080/19398441.2010.488026 10.1080/19398441.2010.488026 Lunden , I. ( 2014 , January 21 ). Instagram is the fastest-growing social site globally, mobile devices rule over PCs for access

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Chad M. Killian and Amelia Mays Woods

stay up to date with course content in the event of absences ( McLaughlin et al., 2013 ; Schultz et al., 2014 ). Rivera ( 2015 ) observed students accessing and reviewing the online instruction on their mobile devices during in-class activities. Students in that study, who spoke English as a second

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Jeeyoon Kim and Jeffrey D. James

SWB state in real-time and real-life settings with both baseline and temporal fluctuation in consideration is critical. A suitable method for assessing the construct is ecological momentary assessment ( Kahneman et al., 2003 ). In this method, a panel of respondents is signaled via mobile devices in

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Joseph H. Moore

consume sports news via social media; 38% are between the ages of 18 and 24 and 65% between 18 and 34. Furthermore, Delgado ( 2014 ) reported that 42% of U.S. sport fans followed their favorite teams and athletes via mobile device and that social media use was up among sport fans from 25% in 2013 to 35

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Yann Abdourazakou, Xuefei (Nancy) Deng and Gashaw Abeza

, and video downloading. We analyzed the multiple uses of mobile devices by sports fans because sports fans were found to engage in multiple activities online with their teams. For example, a study on team loyalty in professional sports found that sport fans used their mobile devices to post on social

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Jimmy Sanderson, Matthew Zimmerman, Sarah Stokowski and Alison Fridley

& Sanderson, 2010 ). With the ability to access social media via a smartphone or mobile device, athletes are frequently consuming social media content, and with alert notifications, fans have greater opportunities to communicate messages to athletes ( MacPherson & Kerr, 2019 ; Sanderson, 2016b ). While

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Brendan O’Hallarn, Stephen L. Shapiro, Marion E. Hambrick, D.E. Wittkower, Lynn Ridinger and Craig A. Morehead

, 2013 ), spreading to the point that one half of all mobile device users employ them in their social media posts ( Zak, 2013 ). Hashtags have been broadly studied in sport, probing subjects like fandom and identity. Smith and Smith ( 2012 ) analyzed a dataset of tweets with hashtags sent during baseball

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Thilo Kunkel, Rui Biscaia, Akiko Arai and Kwame Agyemang

questionnaire was optimized for mobile devices, and 5-point Likert scale items, anchored from 1 ( strongly disagree ) to 5 ( strongly agree ), were used. At the beginning of the questionnaire, the participants were asked who their favorite player was. Then, before being exposed to the sponsor-related questions

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Adam Karg, Heath McDonald and Civilai Leckie

, 2014 ) and can be undertaken in the comfort of home, entertainment venues, or via mobile devices with a greater range of content and easily customized viewer experiences. Such differing channels provide a range of experiences—each with advantages—which have added complexity to the decision