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Ariane Bélanger-Gravel, Marilie Laferté, Frédéric Therrien, François Lagarde and Lise Gauvin

expected because WIXX ads were mainly broadcasted on French-language media. WIXX mobile apps were designed in French, and the online social networks content was mostly posted in French. Differences observed in boys’ awareness might suggest some potential communication inequalities within this segment. 37

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Damien Whitburn, Adam Karg and Paul Turner

.1123/jsm.21.4.497 Brown , J. , Broderick , A.J. , & Lee , N. ( 2007 ). Word of mouth communication within online communities: Conceptualizing the online social network . Journal of Interactive Marketing, 21 ( 3 ), 2 – 20 . doi: 10.1002/dir.20082 Bulut , I. , Radojicic , M. , & Nesic , Z

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Emma E. Sypes, Genevieve Newton and Zakkoyya H. Lewis

Endocrinol . 2016 ; 4 ( 12 ): 983 – 995 . PubMed ID: 27717766 doi:10.1016/S2213-8587(16)30284-4 27717766 10.1016/S2213-8587(16)30284-4 19. Greene J , Sacks R , Piniewski B , Kil D , Hahn JS . The impact of an online social network with wireless monitoring devices on physical activity and

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Martyn Rothwell, Joseph Stone and Keith Davids

learning and formal learning influenced views and attitudes towards learning, practicing, and developing in rugby league. Informal Learning The analysis revealed that coaches valued informal learning experiences (i.e., watching other coaches and online social networks) during their early development phases

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Karen McCormack

-to-face connections made through clinics and meet ups often lead to conversation online, social networking that can expand the group and allow for future support. These groups, whether only women or mixed, create opportunities for new forms of interaction that can support women’s participation beyond their daily or

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David A. Ferrer and Rebecca Ellis

-003926 28. Maher CA , Lewis LK , Ferrar K , Marshall S , De Bourdeaudhuij I , Vandelanotte C. Are health behavior change interventions that use online social networks effective? A systematic review . J Med Internet Res . 2014 ; 16 ( 2 ): e40 doi:10.2196/jmir.2952 10.2196/jmir.2952

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Tyler Prochnow, Haley Delgado, Megan S. Patterson and M. Renée Umstattd Meyer

): 1623 – 1639 . doi:10.1287/mnsc.1110.1421 10.1287/mnsc.1110.1421 69. Centola D . The spread of behavior in an online social network experiment . Science . 2010 ; 329 ( 5996 ): 1194 – 1197 . PubMed ID: 20813952 doi:10.1126/science.1185231 10.1126/science.1185231 70. Powell LM , Slater S

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Bastian Popp, Chris Horbel and Claas Christian Germelmann

understand the full cultural complexity of the online social network, even if the data were uniquely derived from archival interactions ( Belk, Fischer, & Kozinets, 2013 ). Hence, it allowed for anthropological access to the latent meaning of online content ( Abeza et al., 2017a ). Our initial sampling was

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Kevin Filo, David Fechner and Yuhei Inoue

, M. , Petrie , R. , & Wardell , C. ( 2014 ). Fundraising through online social networks: A field experiment on peer-to-peer solicitation . Journal of Public Economics, 114, 29 – 35 . doi: 10.1016/j.jpubeco.2014.01.002 Chan , Z.C. , Fung , Y.L. , & Chien , W.T. ( 2013 ). Bracketing

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Rebecca M. Achen, John Kaczorowski, Trisha Horsmann and Alanda Ketzler

Online social-network sites represent a prevalent source of information and have changed the tools and strategies organizations use to communicate ( Mangold & Faulds, 2009 ). These sites are ideal marketing channels and can be used for advertising, disseminating content, building a brand