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Matthew Katz, Aaron C. Mansfield and B. David Tyler

). Within the brand community framework, consumers connect to the brand through both social identification and interactions with other consumers. Katz et al. ( 2018 ) tested the brand community triad ( Muñiz & O’Guinn, 2001 ) within sport consumer behavior, finding that both team identification and fan

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James Du, Heather Kennedy, Jeffrey D. James and Daniel C. Funk

. , Rees , T. , & Polman , R. ( 2019 ). Social identification, exercise participation, and positive exercise experiences: Evidence from parkrun . Journal of Sports Sciences, 37, 221 – 228 . doi: 10.1080/02640414.2018.1489360 Tabachnick , B.G. , & Fidell , L.S. ( 2007 ). Using multivariate

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Elizabeth B. Delia

. doi:10.1123/jsm.21.3.319 10.1123/jsm.21.3.319 Hogg , M.A. , & Abrams , D. ( 1988 ). Social identifications: A social psychology of intergroup relations and group processes . New York, NY : Routledge . Hutchins , B. ( 2011 ). The acceleration of media sport culture . Information

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Yonghwan Chang

, and social identification with celebrities . Journal of Advertising, 43 ( 2 ), 181 – 195 . doi:10.1080/00913367.2013.827606 10.1080/00913367.2013.827606 Kensinger , E.A. , & Corkin , S. ( 2003 ). Memory enhancement for emotional words: Are emotional words more vividly remembered than neutral