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Nico Schulenkorf and Deborah Edwards

Building on the evidence of social impacts generated by sport events, there is a need for research to identify strategies suitable for maximizing event benefits for disparate interest communities. This paper investigates the opportunities and strategic means for sustaining and leveraging social event benefits arising from intercommunity sport events in the ethnically divided Sri Lanka. Following an interpretive mode of inquiry, findings are derived from the analysis of two focus groups and 35 in-depth interviews with Sinhalese, Tamil, Muslim and international event stakeholders. To maximize event benefits, findings suggest that event organizers and host communities focus strategically on children as catalysts for change; increase ethnically mixed team sport activities; provide event-related sociocultural opportunities; combine large-scale events with regular sport-for-development programs; and engage in social, cultural, political and educational event leverage. By implementing these strategies and tactics, intercommunity sport events are likely to contribute to local capacity building and inclusive social change, which can have flow-on effects to the wider community. These findings extend the academic literature on strategic event planning, management and leverage, as they provide a focus on community event leverage for social purposes in a developing world context—an area which has thus far received limited empirical research.

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Colin D. McLaren and Kevin S. Spink

and Short ( 2011 ) recognize that their sport measure of communication—as assessed through the Revised Scale for Effective Communication in Team Sport (SECTS-2)—uses a social lens and that member communication also could be considered for its cognitive properties (i.e., information exchange; Eccles

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Daniel Maderer, Petros Parganas and Christos Anagnostopoulos

Organizations, 28 ( 5 ), 2224 – 2250 . doi:10.1007/s11266-016-9802-4 10.1007/s11266-016-9802-4 Anagnostopoulos , C. , Parganas , P. , Chadwick , S. , & Fenton , A. ( 2018 ). Branding in pictures: Using Instagram as a brand management tool in professional team sport organizations . European Sport

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website. The results suggest attitudes toward the site predicted time on the VFC and time spent on the site increased online interaction. Differences were also uncovered between nonsubscribers and subscribers. In all, VFCs have become increasingly important touch-points for team sport fans, and the

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Bastian Popp, Chris Horbel and Claas Christian Germelmann

context of team sport—more specifically in European football. (We use the term football throughout this paper when referring to soccer.) Adopting a social-identity-theory approach ( Tajfel & Turner, 1979 ), this research aimed to study how antisponsor communities influence football fans and their self

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Jeeyoon Kim and Jeffrey D. James

temporal peaks in life satisfaction after sport participation. Team sport is reported to be a significant source for positive affect and happiness ( Hills & Argyle, 1998 ). Even with an unsatisfactory game outcome, positive emotions can come from facets, such as physical health, socialization, and

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Thilo Kunkel, Daniel C. Funk and Daniel Lock

structural equation models with unobservable variables and measurement error: A comment . Journal for Marketing Research, 18 , 375 – 381 . doi: 10.2307/3150979 Bauer , H.H. , Stokburger-Sauer , N.E. , & Exler , S. ( 2008 ). Brand image and fan loyalty in professional team sport: A refined model

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Henry Wear and Bob Heere

) conceptualization of brand image and brand associations to develop a scale that engendered a measurement of team-sport brand associations, called the Team Associations Model. The Team Associations Model, stemming from the work of Keller ( 1993 ), divided associations into three categories: attributes, benefits, and

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Stefan Walzel, Jonathan Robertson and Christos Anagnostopoulos

professional team sport organizations . Journal of Sport Management, 30 ( 6 ), 702 – 719 . doi:10.1123/jsm.2016-0032 10.1123/jsm.2016-0032 Kolyperas , D. , Morrow , S. , & Sparks , L. ( 2015 ). Developing CSR in professional football clubs: Drivers and phases . Corporate Governance: The

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Maurice Vergeer and Leon Mulder

.1080/14660970.2013.810431 Pronschinske , M. , Groza , M.D. , & Walker , M. ( 2012 ). Attracting Facebook “fans”: The importance of authenticity and engagement as a social networking strategy for professional sport teams . Sport Marketing Quarterly, 21 , 221 – 231 . Putnam , R.D. ( 2000 ). Bowling alone: The collapse and