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Daniel Maderer, Petros Parganas and Christos Anagnostopoulos

Organizations, 28 ( 5 ), 2224 – 2250 . doi:10.1007/s11266-016-9802-4 10.1007/s11266-016-9802-4 Anagnostopoulos , C. , Parganas , P. , Chadwick , S. , & Fenton , A. ( 2018 ). Branding in pictures: Using Instagram as a brand management tool in professional team sport organizations . European Sport

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website. The results suggest attitudes toward the site predicted time on the VFC and time spent on the site increased online interaction. Differences were also uncovered between nonsubscribers and subscribers. In all, VFCs have become increasingly important touch-points for team sport fans, and the

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Bastian Popp, Chris Horbel and Claas Christian Germelmann

context of team sport—more specifically in European football. (We use the term football throughout this paper when referring to soccer.) Adopting a social-identity-theory approach ( Tajfel & Turner, 1979 ), this research aimed to study how antisponsor communities influence football fans and their self

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Ben Larkin, Brendan Dwyer and Chad Goebert

between a brand’s image and brand loyalty in the context of team sport ( Bauer, Sauer, & Schmitt, 2005 ; Bauer et al., 2008 ). As such, it is critical for sport organizations and player representatives to understand what may impact their clients’ (athlete) brand images, so as to best manage public

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Thilo Kunkel, Daniel C. Funk and Daniel Lock

structural equation models with unobservable variables and measurement error: A comment . Journal for Marketing Research, 18 , 375 – 381 . doi: 10.2307/3150979 Bauer , H.H. , Stokburger-Sauer , N.E. , & Exler , S. ( 2008 ). Brand image and fan loyalty in professional team sport: A refined model

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Henry Wear and Bob Heere

) conceptualization of brand image and brand associations to develop a scale that engendered a measurement of team-sport brand associations, called the Team Associations Model. The Team Associations Model, stemming from the work of Keller ( 1993 ), divided associations into three categories: attributes, benefits, and

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Jeeyoon Kim and Jeffrey D. James

temporal peaks in life satisfaction after sport participation. Team sport is reported to be a significant source for positive affect and happiness ( Hills & Argyle, 1998 ). Even with an unsatisfactory game outcome, positive emotions can come from facets, such as physical health, socialization, and

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Stefan Walzel, Jonathan Robertson and Christos Anagnostopoulos

professional team sport organizations . Journal of Sport Management, 30 ( 6 ), 702 – 719 . doi:10.1123/jsm.2016-0032 10.1123/jsm.2016-0032 Kolyperas , D. , Morrow , S. , & Sparks , L. ( 2015 ). Developing CSR in professional football clubs: Drivers and phases . Corporate Governance: The

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Maurice Vergeer and Leon Mulder

.1080/14660970.2013.810431 Pronschinske , M. , Groza , M.D. , & Walker , M. ( 2012 ). Attracting Facebook “fans”: The importance of authenticity and engagement as a social networking strategy for professional sport teams . Sport Marketing Quarterly, 21 , 221 – 231 . Putnam , R.D. ( 2000 ). Bowling alone: The collapse and

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Leeann M. Lower-Hoppe, Kyle B. Heuett, Tarkington J. Newman and Shea M. Brgoch

, A.J. , & Eys , M.A. ( 2016 ). Organizational socialization in team sport environments . Scandinavian Journal of Medicine & Science in Sports, 26, 463 – 473 . PubMed ID: 25913457 doi:10.1111/sms.12460 10.1111/sms.12460 Benson , A.J. , Surya , M. , & Eys , M.A. ( 2014 ). The nature and