This article uses a case-study approach to develop an understanding of how framing on game telecasts can increase the brand equity of sports venues. In 2014, ESPN ranked the NHL’s New York Islanders last in “stadium experience” among all 122 teams in the 4 major North American sports leagues. Given the Islanders’ looming relocation, the 2014–15 NHL season afforded the last opportunity to consider how telecasts would portray the team’s arena, Nassau Veterans Memorial Coliseum on Long Island. Based on a textual analysis of Islanders telecasts, 2 frames emerged: atmosphere (loud cheering and tributes to veterans) and nostalgia (famous moments and players from the arena’s history). Teams that play in poorly regarded venues can encourage broadcasters to employ frames such as atmosphere and nostalgia to increase attendance and sales of venue-related merchandise.
Celina H. Shirazipour, Madelaine Meehan and Amy E. Latimer-Cheung
The Invictus Games are a parasport competition for service members and veterans with illnesses and injuries. The 2014 Games were aired by the BBC, for a total of 12 hr of coverage. This study aimed to investigate what messages were conveyed regarding parasport for veterans during the BBC’s Invictus Games broadcast. A content analysis was conducted. Five qualitative themes were identified: sport as rehabilitation, the promotion of ability over disability, the social environment, key outcomes of participation, and the importance of competition. Quantitative results indicated that 2 segment types accounted for the majority of the broadcast: sport coverage (50.57%) and athlete experiences (12.56%). Around half of the coverage focused on participants with a physical disability (51.62%). The findings demonstrate key similarities to and differences from previous explorations of parasport media coverage, with the needs of the event and athlete population potentially influencing the broadcast.
Kevin J. Christiano
Using data on the salaries of 212 nonpitchers appearing in team lineups on major league baseball’s 1977 Opening Day, this article explores how rewards to veteran professionals are influenced by race. Multiple regression analyses and separate comparisons of regression coefficients for returns to performances by blacks and by whites reveal a single indication of salary discrimination against blacks. White infielders are apparently paid more for each home run they hit than are their black counterparts.
Kathleen J. Buchko
This article presents a three-phase model that can guide sport psychologists assisting in crisis intervention with athletes in the weeks following a major trauma. The model employs a systems theory framework within which therapeutic tasks that facilitate recovery from trauma are offered. The unique role of the sport psychologist in post-traumatic care of athletes is discussed. The model’s utility is illustrated via retrospective application to the author’s work with a team that experienced the suicide of one of its veteran members.
Ulla M. Lahtinen
The present aspirations for equality, normalization, and integration have given rise to increased demand for further development of sport for special groups. This is dependent upon an understanding of the existing sporting behavior. This article describes several Finnish studies of the sporting behavior of persons on disability pension, war veterans, those chronically ill or disabled, the mentally handicapped, and the visually impaired. Sporting behavior depends on one’s free time, interests, earlier practices, age, gender, and state of health. Poor health or a disability limits sporting activity, but it may also lead to more rehabilitative sport and exercise. The findings of the studies reveal features that need to be developed in sport for special groups.
Nicholas Hirshon and Craig Davis
Nassau Veterans Memorial Coliseum, a sports and entertainment arena in Long Island, New York, encountered a public relations challenge in the 1990s. Nassau Coliseum, one of a few high-capacity venues in the New York metropolitan area, hosted the New York Islanders of the National Hockey League and concerts featuring headliners such as the Grateful Dead, New Kids on the Block, and Frank Sinatra. Nevertheless, the arena became a target for the world’s first all-sports radio station, WFAN 660 AM in New York City. WFAN hosts perpetuated the image of a dreary “Nassau Mausoleum” with dim lighting, long bathroom and concession lines, and a leaky roof. By placing students in the decision-making situation that confronted the Nassau Coliseum executives, this case explores various approaches to reputation management at sports venues.
Katherine S. Hall, Gail M. Crowley, Hayden B. Bosworth, Teresa A. Howard and Miriam C. Morey
The purpose of this study was to examine what happens to goals over the course of a physical activity counseling trial in older veterans. At baseline, participants (N = 313) identified 1 health-related goal and 1 walking goal for their participation in the study and rated where they perceived themselves to be relative to that goal at the current time. They rated their current status on these same goals again at 6 and 12 mo. Growth-curve analyses were used to examine longitudinal change in perceived goal status. Although both the intervention and control groups demonstrated improvement in their perceived proximity to their health-related and walking goals (L = 1.19, p < .001), the rates of change were significantly greater in the intervention group (β = –.30, p < .05). Our results demonstrate that this physical activity counseling intervention had a positive impact on self-selected goals over the course of the intervention.
Kevin J. Christiano
A series of multiple regression analyses using the most recent publicly available data on the salaries of veteran hitters in major league baseball uncovers little evidence of economic discrimination by race. Comparisons of unstandardized regression coefficients for player variables, by race and position, reveal a number of instances of inequality. However, these inequalities do not occur consistently with respect to the same type of performance, nor do they always place blacks at a disadvantage. Furthermore, blacks who do not enjoy the market power granted to players by the advent of free agency are not uniformly victimized by discrimination in salaries. Instead, the newest evidence suggests that signs of salary discrimination that were found in data on hitters from the 1977 season are not manifest 10 years later.
Bobbi A. Knapp
People commonly think of only men playing football. Football, however, has also been played by women for many years. Using a feminist interactionist framework, this study examines why women begin to play the game. The research questions that guided this study were: (1) what factors influence women’s decisions to play football? and (2) how do women begin to develop their identities as football players? Data were collected using participant observation over a two-year period and 10 semi-structured interviews. Some of the reasons participants stated for starting to play football were for their love of the sport, a desire to be a part of history, or the physicality of the sport. The women’s abilities and personal characteristics, significant others, and veteran players were crucial in the development of their identities as players. The information obtained could be used to bring more women into the sport.
This report analyzes changes in a traditional physical education curriculum in an inner-city high school. The analysis is based on my 14-week participant observation of classes and interviews with a veteran physical educator (Mary) who experienced community and curriculum changes during her 26-year tenure. A written chronological research narrative was examined through a framework that delineates the nature of curriculum discourses and student social capital for schooling. The findings show that the curriculum is failing because negative social changes have denied students’ access to necessary social capital for successful learning. Mary emphasized a curriculum discourse of control based on a belief of dual-responsibility that dichotomizes educational opportunity into responsibility of control for teachers and responsibility of learning for students. A grounded theory developed from the case suggests that the physical education curriculum should emphasize transformation of knowledge and skills, the person, and community culture rather than reproduction of the “official knowledge” (Apple, 1993).