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Jennifer Bruening, Rhema D. Fuller, Raymond J. Cotrufo, Rachel M. Madsen, Justin Evanovich and Devon E. Wilson-Hill

Allport’s (1954) intergroup contact hypothesis states that interactions with members of an out-group, particularly of a different racial and/or ethnic group, are effective in changing attitudes about diversity (Allport, 1954; Pettigrew, 1998). In this study, the intergroup contact hypothesis was applied to the design of a sport management course. The classroom component focused the role of sport in education, health, and leadership development, and the application was structured sport and physical activity programming with school-age children at several urban sites. Data were gathered from 91 college students over 3 years about course-related experiences and how the students’ backgrounds influenced their social identities and understanding of out-group members. Results showed that intergroup contact effectively assisted in developing understanding and cooperation and reducing negative attitudes between groups. The participants received diversity education, via intergroup contact, both inside and outside the classroom, which will potentially equip them to take proactive strategies when managing organizational diversity in the sport industry.

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Elizabeth A. Wanless, Ryan M. Brewer, James E. Johnson and Lawrence W. Judge

To prepare students for employment in sport, many sport management programs involve students in revenue generation activities, such as ticket or sponsorship sales. Literature evaluating student perceptions of this specific type of experiential learning remains sparse. This constructivist qualitative study evaluated student perceptions of learning from two courses containing experiential revenue generation projects. Data were gathered via structured-question electronic survey. Fifty-one of 60 students participated. Results generally supported previous research conclusions; conducting experiential learning projects increases skill and professional development and offers a realistic career preview but demands significant time commitment. Important contradictions, however, were present in comparison with past literature. The unique nature of sales-based projects involving students in ticket sales and sponsorship sales served as a platform for students to develop critically important interpersonal skills. This benefit was not identified in studies evaluating experiential learning opportunities that did not contain a sales-based component.

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Robin Hardin, James Bemiller and Joshua Pate

Experiential learning is a critical component to a college education in the area of sport management as students must enter the workforce with hands-on industry experience. One experiential learning tool is a cocurricular club that offers volunteer work experience for sport management majors. The University of Tennessee’s Partners in Sports is an example of a sport management cocurricular club that prepares students for working in the sport industry through volunteer experiences. The purpose of this study was to provide a governance and organizational framework of a student-operated sport management cocurricular club and explore how it fits into the Foster Five-Step Experiential Learning Model (Foster & Dollar, 2010). This study examines the governance, student involvement, leadership, opportunities, financials, and yearly activities of Partners in Sports and offers practical applications for each area. The exploration revealed that a cocurricular club fits on the Volunteer Exploration step of the Foster Five-Step Experiential Learning Model as it introduces students to the sport industry by offering experiential learning opportunities. Providing a cocurricular club allows sport management programs to maximize initial industry exposure to students.

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Peter Han, Mark Dodds, Tara Mahoney, Kristi Schoepfer and Justin Lovich

Social media platforms, such as Facebook, Twitter, Instagram, YouTube, and Snapchat, have become extremely popular; they serve as tools to connect individuals in a public forum. However, collegiate student-athletes use social media to send messages that may reflect poorly on their educational institutions. For example, student-athletes have posted profanity, obscene messages, compromising photographs, and even threatened the President of the United States while using social media. These messages create negative publicity for the college since athletics and student-athletes are a visible aspect of the institution. As such, inappropriate social media use has become a major concern with college athletic departments. Because the NCAA requires member institutions to adequately and consistently monitor social networking activity, colleges have responded to the actions by disciplining student-athletes that use social media negatively to voice their opinions; in some cases, this punishment has been as severe as actually dismissing the student-athlete from his or her team. But, how does this action impact the public relations of the athletic department? Further, does it subject the college to possible legal action?

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Velina B. Brackebusch

-class reflexive activities through different avenues such as the athletic department and the sport nonprofit organization. Reflexive Work The concept of reflecting comes from the experiential learning process. Experiential learning is defined as “both a philosophy and methodology in which educators purposefully

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Emily Dane-Staples

person interaction? What constitutes a classroom? These areas of confusion were confirmed by Patrick, Howell, and Wischusen ( 2016 ); where faculty, when asked to self-identify active learning practices, were hesitant to label activities based on a stated uncertainty of accurate labeling. The research

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Jennifer E. McGarry, Justin M. Evanovich, Nneka A. Arinze, Kolin Ebron and Jun Young Cho

frequented the Harris Center. In particular, Ms. Jackson’s project purpose ( Parent & Harvey, 2009 ) has been working to expand the after-school program options to have more physical activity opportunities for girls. Prior to the construction of the Harris Center, girls had comprised only about 25% of

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Jason W. Lee, Ryan K. Zapalac, Elizabeth A. Gregg and Courtney Godfrey

department. Amelia started meeting with her supervisors in campus recreation and student affairs, as well as with the representatives in the intercollegiate athletic department, campus activities, and even the sport management program. She intended to explore ways to use the rivalry to promote interest in

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Ceyda Mumcu and Kimberly Mahoney

scene. There is both vibrant nightlife and numerous family activities in the area. The city is home to a minor league baseball team and an NBA team, as well as a number of colleges and universities in the area. The city has a history of hosting successful events, both large and small, and city officials

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Ceyda Mumcu and Gil Fried

lifetime values, generate leads via look-alike models, predict retention of existing fans, and measure performance of marketing activities. Insights derived from data analyses allow sport teams to engage with fans effectively by sending the right message to the right person at the right time via the right