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Jeeyoon Kim and Jeffrey D. James

/sport activities. 1 The list aligns with prominent frameworks of need satisfaction (e.g., self-determination theory, uses and gratification). Evidence supporting the fulfillment of four needs in sport consumption is found in sport studies; needs, such as arousal, relaxation, freedom, self

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Yongjin Hwang, Khalid Ballouli, Kevin So and Bob Heere

.J. , Bohil , C.J. , & Biocca , F.A. ( 2011 ). Brand logo placements in violent games: Effects of violence cues on memory and attitude through arousal and presence . Journal of Advertising, 40 ( 3 ), 59 – 72 . doi:10.2753/JOA0091-3367400305 10.2753/JOA0091-3367400305 Jin , S.V. , & Phua , J

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Christopher Rumpf and Christoph Breuer

. By so doing, the consumer is prompted to reflect the personal experience connected with the sport context, which can lead to mental shortcuts in favor of the target brand. In a nutshell, managers should rigorously exploit the positive feelings that are aroused by the sponsored entity to increase the

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Brian M. Mills, Scott Tainsky, B. Christine Green and Becca Leopkey

Branscombe , N. , & Wann , D.L. ( 1992 ). Role of identification with a group, arousal, categorization processes, and self-esteem in sports spectator aggression . Human Relations, 45 , 1013 – 1033 . doi:10.1177/001872679204501001 10.1177/001872679204501001 Cameron , L.A. ( 1999 ). Raising the

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Elizabeth B. Delia

group, arousal, categorization processes, and self-esteem in sports spectator aggression . Human Relations, 45 , 1013 – 1033 . doi:10.1177/001872679204501001 10.1177/001872679204501001 Carlson , C. ( 2017 ). Why can’t Syracuse celebrate Jim Boeheim’s 1,000th win? Blame Kentucky, John Calipari

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Andrea Schlegel, Rebecca Pfitzner and Joerg Koenigstorfer

proxy of the arousal level elicited by the environment—a potential indirect measurement tool for atmosphere. The concept is claimed to be “applicable to any type of stimulus configuration—which is important considering environmental psychologists’ interest in stimuli ranging from color patches to cities

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Mathieu Winand, Matthew Belot, Sebastian Merten and Dimitrios Kolyperas

) should not just arouse identification but also increase attendance at the team’s events. In terms of Twitter, associating affinity and affiliation from fans to the sport organization would increase the number of followers while also increasing their identification to the organization. In a study