Outsourcing in sport is not a new phenomenon. Specifically, outsourcing in intercollegiate sport has become common among athletic departments across the NCAA. While outsourcing can be employed to generate increased revenues via enhanced sales, marketing, or fundraising functions, many midmajor institutions are utilizing outsourcing partners exclusively to manage ticket sales. As such, this case presents a scenario in which an athletic director and her management team are faced with assessing three options related to ticket sales outsourcing at a midmajor NCAA Division 1 institution. Utilizing the lens of multi criteria decision-making, financial, nonfinancial, and circumstantial data are provided for readers to address an outsourcing decision in the context of intercollegiate athletics. By examining three options including maintaining the status quo, considering another outsourcing partner, or bringing ticket sales operations in-house, this case provides an opportunity for students to investigate the role of ticket sales outsourcing as it relates to revenue generation, a pertinent issue for athletic departments across the NCAA.
Seungbum Lee and Matthew Juravich
Marijke Taks and Laura Misener
In this case, a local sport tourism officer has been asked to prepare a recommendation for Evex City Council regarding which types of events the city should bid for, based on their public policy agenda of enhancing tourism for economic development purposes and stimulating sport participation for residents. A questionnaire, a codebook, and a data set from two events, an international figure skating event and a provincial gymnastics event, are provided to assist in making a decision. The data set includes the spectators’ identification with and motives for attending the events, tourism activities in which they participated, and some sociodemographic variables. Analyses of the data and interpretation of the results should assist the sport tourism officer in providing accurate recommendations to policymakers. Theories and frameworks that underpin this case include public policy schemas; identity, motives, and tourism behavior of event attendees; sport participation outcomes from sport events; leveraging; and event portfolios.
Katie Lebel, Karen Danylchuk and Patti Millar
This research explored the use of social media within the sport management discipline in a North American context, specifically investigating how sport management academicians use social media as a teaching and learning tool. An online survey garnered the social media literacies of sport management faculty (N = 132). Compared with cross-discipline studies that have measured similar interests, sport management faculty appear to have a limited awareness of social media applications. Only 61% of study participants reported having incorporated social media into their course design. While a majority of faculty agreed that the use of social media in education can provide positive enhancement to both teaching and learning, in practice, participant social media teaching strategies were narrowly employed. Results suggest a potential disconnect between the digital pedagogies currently employed by sport management faculty, the expectations of students, and most importantly, the demands of the sport industry.
Sally R. Ross and Janet B. Parks
This study examined 115 undergraduate sport management students’ attitudes toward women’s roles in the workplace and three variables that might explain those attitudes: perspective taking, gender self-esteem, and attitudes toward sexist language. The participants, 88 men and 27 women, were enrolled in one midsize university in the Midwestern United States. On average, the participants were ambivalent about women’s roles. Women were significantly more supportive of women’s roles than were men (p < .001). Taken together, the ability to take the perspective of others and attitudes toward sexist language uniquely explained 16% of the variance in men’s attitudes toward women. Neither perspective taking, nor gender self-esteem, nor attitudes toward sexist language correlated significantly with the women’s attitudes toward women. Women’s gender self-esteem was inversely related to their attitudes toward women. Based on the results, suggestions for recruitment, curriculum development, and classroom strategies for enhancing sport management students’ attitudes toward women are presented.
Gina Pauline and Jeffrey S. Pauline
Sport management programs continue to focus on developing innovative pedagogical strategies to prepare students to enter and successfully navigate the rapidly evolving, highly competitive sport industry. One effective tactic is to integrate experiential learning projects into the classroom. This paper describes a collaborative three-year partnership involving a sport management program, athletic department, and corporate sponsor. The relationship provided scholarships for the program, internship opportunities, research funding, and an experiential learning project. Specifically, the lead author applied the metadiscrete experiential learning model developed by Southall, Nagel, LeGrande, and Han (2003) to a client based sponsorship activation project for an upper-level sport marketing course. The paper offers a blueprint and specific recommendations for faculty who wish to develop a client-based collaborative effort that can provide a hands-on learning experience for students and generate programmatic resources, research possibilities, student scholarships, and funding opportunities for an academic program. Such projects can further prepare students as well as enhance the fit between sport management programs and the sport industry.
Kristi Sweeney and Megan Schramm-Possinger
Understanding factors that influence live game-day attendance has garnered significant attention from both researchers and practitioners in the sport industry. Despite the National Football League’s unprecedented annual revenues, league attendance remains down, spurring large-scale investment into the game-day experience (Florio, 2008). In this case, students will perform various statistical analyses (i.e., computing chi-square tests of independence, t tests, effect sizes [Cohen’s d], and confidence intervals) to determine which factors most strongly influence fan attendance at Jacksonville Jaguars home games. Specifically, this case investigates the degree to which stadium upgrades motivate fans to attend and explores the extent to which fans support the use of public funds for stadium upgrades. Answering these questions will further equip future sport managers to make data-driven decisions regarding the utility of strategies—such as stadium projects—to enhance the game-day experience. Furthermore, students can use the knowledge gained from the case to critically analyze public investment in sport stadia as well as the ways in which consumers’ preferences are either independent of or depend on categorical variables such as gender. The case is intended for use in research methods courses and is also applicable to sport marketing, sport facility, and sport finance courses.
Ryan Snelgrove, Laura Wood and Dan Wigfield
to enhance student learning. As Kosa ( 2008 ) stated, “Tell me and I will forget, show me and I may remember but involve me and I will understand and remember forever” (p. 45). Furthermore, teaching cases are typically one-off scenarios to be solved in a timely manner (e.g., a few hours to a few days
Priscila Alfaro-Barrantes, Brittany L. Jacobs and Brian Wendry
been shown to enhance skills, such as communication, team building, and critical thinking; it also builds self-esteem and develops a sense of responsibility for decision making. The implementation of service-learning in a Sport Management curriculum has proven effective in enhancing student engagement
Ashley N. Weingartz and Stacy Warner
recognized that building a strong online community would require little to no financial investment for GLL, but would likely result in enhanced communication, fundraising, and fan engagement. Allyson was nervous because she needed to convince GLL administrators, with no practical social media experience
culture of inquiry thereby helping students think critically. Dantonio and Beisenherz ( 2001 ), Depka ( 2017 ), Larson and Lovelace ( 2013 ), Morse ( 2016 ), and others identified the importance and benefits of using questions (see Table 1 ). Table 1 Benefits of Questions to Enhance Learning The Basic