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Figure Skaters Lynda M. Nilges Ph.D. 10 1996 5 5 2 2 109 109 112 112 10.1123/wspaj.5.2.109 Feminism and Sporting Bodies: Essays on Theory and Practice Jan Rintala 10 1996 5 5 2 2 113 113 118 118 10.1123/wspaj.5.2.113 Women, Media and Sport: Challenging Gender Values Sheila E. Schroeder 10 1996 5 5

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Susan Lynn, Marie Hardin and Kristie Walsdorf

This study examines the presentation of women in advertising photographs published in four women’s sports and fitness magazines in order to ascertain the presence of sexual difference and differentiate between advertising messages in the magazines. Researchers found strong support for sexual difference in advertisements contained in fitness-oriented magazines, and, at the other end of the spectrum, rejection of sexual difference in magazines that emphasized competitive sport. The advertising images generally provided mixed messages in regard to sexual difference. The authors suggest that the continued use of sexual difference in sport advertising images is a function of commodity feminism, which serves the capitalist hegemony. The authors discuss the need for visual representations that are truly feminist.

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Dawn Heinecken

sexual subordination. Reece, and the film more generally, demonstrate what Bruce ( 2016 ) calls a “new rule” in framing female athletes as both “pretty and powerful” (p. 369). Bruce links this rule to the rise of third wave feminism, an ideology that embraces the contradictions of women’s lived

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Alixandra N. Krahn

sport in Canada (pp.  117 – 125 ). Toronto, ON : Second Story Press . Maroney , H.J. , & Luxton , M. ( 1987 ). From feminism and political economy to feminist political economy . In H.J. Maroney & M. Luxton (Eds.), Feminism and political economy: Women’s work, women’s struggles (pp.  5

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Shara Crookston

an example of what Heywood ( 2006 ) describes when examining girls’ sports advocacy marketing: Its marketing approach weds the discourse of liberal feminism with that of neoliberalism, constructing sport as a space where girls learn to take responsibility for their own lives—a responsibility that

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Ariel J. Dimler, Kimberley McFadden and Tara-Leigh F. McHugh

recreational pole dancing studios . Feminism & Psychology, 21 , 443 – 457 . doi:10.1177/0959353511424367 10.1177/0959353511424367 Downey , D.J. , Reel , J.J. , SooHoo , S. , & Zerbib , S. ( 2010 ). Body image in belly dance: Integrating alternative norms into collective identity . Journal of

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Mallory Mann and Vikki Krane

://www.athleteally.org/aei-final-draft/ Berg , B.L. , & Lune , H. ( 2012 ). Qualitative research methods for the Social Sciences ( 8th ed. ). New York, NY : Pearson . Butler , J. ( 2006 ). Gender trouble: Feminism and the subversion of identity . New York, NY : Routledge . Caulley , D.N. ( 2008 ). Making qualitative research

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Kamiel Reid and Christine Dallaire

://issuu.com/canadasoccer/docs/20170506_cansoccer_annualreport2016 Caudwell , J. ( 2011 ). Gender, feminism and football studies . Soccer & Society, 12 ( 3 ), 330 – 344 . doi:10.1080/14660970.2011.568099 10.1080/14660970.2011.568099 Creswell , J.W. , & Poth , C.N. ( 2018 ). Qualitative inquiry & research design: choosing

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Dana K. Voelker and Justine J. Reel

feminism: Power, gender, and the self . Cambridge : Polity Press . Norton , K.I. , Olds , T.S. , Olive , S. , & Dank , S. ( 1996 ). Ken and Barbie at life size . Sex Roles, 34 ( 3–4 ), 287 – 294 . doi:10.1007/BF01544300 10.1007/BF01544300 Ryan , J. ( 1995 ). The making and breaking of

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.3.244 Research and Reviews Case Study: Hillerich and Bradsby Company, Inc. Implementation of Just in Time Manufacturing Lori K. Miller * Lawrence W. Fielding * Mahesh Gupta * Brenda G. Pitts * 9 1995 9 3 249 262 10.1123/jsm.9.3.249 Research Is Liberal Feminism Working in the NCAA? Dorothy J. Lovett