By integrating social identity theory with brand personality, the authors test a model of how perceptions of human brands affect consumer’s level of cognitive identification. The findings suggest that consumers view athletes as human brands with unique personalities. Additional findings demonstrate that athlete prestige and distinctiveness leads to the evaluation of athlete identification. Once consumers identified with the athlete, they were more likely to feel an emotional attachment to the athlete, identify with the athlete’s team, purchase team-related paraphernalia and increase their team-related viewership habits. The findings extend previous research on human brands and brand personalities in sports. Marketers can use the information gleaned from this study to better promote products that are closely associated with well-recognized and attractive athletes, thereby increasing consumer retail spending. In addition, the findings offer new insights to sports marketers seeking to increase team-related spectatorship by promoting the image of easily recognizable athletes.
Brad D. Carlson and D. Todd Donavan
Richard Bailey, Charles Hillman, Shawn Arent and Albert Petitpas
Despite the fact that physical activity is universally acknowledged to be an important part of healthy functioning and well-being, the full scope of its value is rarely appreciated. This article introduces a novel framework for understanding the relationships between physical activity (and specifically sport-related forms of physical activity) and different aspects of human development. It proposes that the outcomes of physical activity can be framed as differential ‘capitals’ that represent investments in domain-specific assets: Emotional, Financial, Individual, Intellectual, Physical, and Social. These investments, especially when made early in the life course, can yield significant rewards, both at that time and for years to come. The paper presents a new model—the Human Capital Model—that makes sense of these effects, outlines the different capitals, and briefly articulates the conditions necessary for the realization of Human Capital growth through physical activity.
Human carrying is simulated in this work by using a skeletal digital human model with 55 degrees of freedom. An optimization-based approach is used to predict the carrying motion with symmetric and asymmetric loads. In this process, the model predicts joint dynamics using optimization schemes and task-based physical constraints. The results indicate that the model can predict different carrying strategies during symmetric and asymmetric load-carrying tasks. The model can also indicate the risk factors for extreme loading situations. With such robust prediction capability, the model could be used for biomedical and ergonomic studies.
Senshi Fukashiro, Dean C. Hay and Akinori Nagano
This paper reviews the research findings regarding the force and length changes of the muscle-tendon complex during dynamic human movements, especially those using ultrasonography and computer simulation. The use of ultrasonography demonstrated that the tendinous structures of the muscle-tendon complex are compliant enough to influence the biomechanical behavior (length change, shortening velocity, and so on) of fascicles substantially. It was discussed that the fascicles are a force generator rather than a work generator; the tendinous structures function not only as an energy re-distributor but also as a power amplifier, and the interaction between fascicles and tendinous structures is essential for generating higher joint power outputs during the late pushoff phase in human vertical jumping. This phenomenon could be explained based on the force-length/velocity relationships of each element (contractile and series elastic elements) in the muscle-tendon complex during movements. Through computer simulation using a Hill-type muscle-tendon complex model, the benefit of making a countermovement was examined in relation to the compliance of the muscle-tendon complex and the length ratio between the contractile and series elastic elements. Also, the integral roles of the series elastic element were simulated in a cyclic human heel-raise exercise. It was suggested that the storage and reutilization of elastic energy by the tendinous structures play an important role in enhancing work output and movement efficiency in many sorts of human movements.
Akinori Nagano, Senshi Fukashiro and Taku Komura
Contribution of series elasticity of the human mm. triceps surae in cyclic heel-raise exercise (similar to hopping but the feet do not leave the floor) was examined via computer modeling and simulation. A two-dimensional skeletal model of the human body was constructed. Upright posture was maintained throughout the simulation to prevent the model from falling. A mathematical representation of the mm. triceps surae was implemented in the skeletal model. The muscle was activated by the neural activation input signal with a time resolution of 0.050 sec. Cyclic heel-raise exercises of cycle duration ranging from 0.300 sec to 0.900 sec, corresponding to the motion frequency of 200 to 66.7 cycles/min, were generated using an optimization approach. The goal of the numerical optimization was to generate cyclic motions with as much range of motion as possible. As a result, realistic heel-raise motions were generated with the range of motion between 0.0023 m (cycle duration = 0.300 sec) and 0.0414 m (cycle duration = 0.900 sec). It was found that contribution of the series elasticity in positive mechanical work output of the muscle-tendon complex during the pushoff phase (from the lowest position to the termination of a cycle) increased as motion frequency increased (3% at 66.7 cycles/min to 47% at 200 cycles/min). Relatively higher muscle activation was found during the downward moving phase when the motion frequency was higher. These tendencies are consistent with the findings reported in preceding studies involving experimental animals as well as human participants. It is suggested that series elasticity plays an integral role in the generation of cyclic human motions.
L.J. Richard Casius, Maarten F. Bobbert and Arthur J. van Soest
Mathematical modeling and computer simulation play an increasingly important role in the search for answers to questions that cannot be addressed experimentally. One of the biggest challenges in forward simulation of the movements of the musculoskeletal system is finding an optimal control strategy. It is not uncommon for this type of optimization problem that the segment dynamics need to be calculated millions of times. In addition, these calculations typically consume a large part of the CPU time during forward movement simulations. As numerous human movements are two-dimensional (2-D) to a reasonable approximation, it is extremely convenient to have a dedicated, computational efficient method for 2-D movements. In this paper we shall present such a method. The main goal is to show that a systematic approach can be adopted which allows for both automatic formulation and solution of the equations of kinematics and dynamics, and to provide some fundamental insight in the mechanical theory behind forward dynamics problems in general. To illustrate matters, we provide for download an example implementation of the main segment dynamics algorithm, as well as a complete implementation of a model of human sprint cycling.
Yasuo Kawakami, Yoshiho Ichinose, Keitaro Kubo, Masamitsu Ito, Morihiro Imai and Tetsuo Fukunaga
This paper reviews three of our recent studies on human muscle architecture in vivo. 1. Hypertrophic changes: From B-mode ultrasonograms, pennation angles and thickness of triceps brachii were determined for normal subjects and highly-trained bodybuilders. There was a significant correlation between muscle thickness and pennation angles. It was confirmed that hypertrophy was accompanied by an increase in pennation angles. 2. Variation of fascicle architecture: Fascicle lengths and pennation angles were obtained from different positions in the gastrocnemius muscle while the subjects relaxed and performed isometric plantar flexion. The fascicle length was uniform throughout the muscle and shortened by contraction (30-34% at 50% of the maximal force). On the other hand, pennation angles differed among positions and increased by contraction. The muscle thickness did not change by contraction. Pen-nation angles were significantly correlated with muscle thickness within muscle. 3. Joint position-fascicle length relationships: Ultrasonic images of the gastrocnemius and soleus muscles were obtained while the subject performed maximal isometric plantarflexion at various joint positions, from which fascicle lengths and angles were determined. The length-force relationship of each muscle was estimated. It was suggested that human muscle architecture has an ability to make substantial changes to adapt to environmental conditions.
Ildus I. Ahmetov, Olga L. Vinogradova and Alun G. Williams
The ability to perform aerobic or anaerobic exercise varies widely among individuals, partially depending on their muscle-fiber composition. Variability in the proportion of skeletal-muscle fiber types may also explain marked differences in aspects of certain chronic disease states including obesity, insulin resistance, and hypertension. In untrained individuals, the proportion of slow-twitch (Type I) fibers in the vastus lateralis muscle is typically around 50% (range 5–90%), and it is unusual for them to undergo conversion to fast-twitch fibers. It has been suggested that the genetic component for the observed variability in the proportion of Type I fibers in human muscles is on the order of 40–50%, indicating that muscle fiber-type composition is determined by both genotype and environment. This article briefly reviews current progress in the understanding of genetic determinism of fiber-type proportion in human skeletal muscle. Several polymorphisms of genes involved in the calcineurin–NFAT pathway, mitochondrial biogenesis, glucose and lipid metabolism, cytoskeletal function, hypoxia and angiogenesis, and circulatory homeostasis have been associated with fiber-type composition. As muscle is a major contributor to metabolism and physical strength and can readily adapt, it is not surprising that many of these gene variants have been associated with physical performance and athlete status, as well as metabolic and cardiovascular diseases. Genetic variants associated with fiber-type proportions have important implications for our understanding of muscle function in both health and disease.
Taru Manyanga, Joel D. Barnes, Chalchisa Abdeta, Ade F. Adeniyi, Jasmin Bhawra, Catherine E. Draper, Tarun R. Katapally, Asaduzzaman Khan, Estelle Lambert, Daga Makaza, Vida K. Nyawornota, Reginald Ocansey, Narayan Subedi, Riaz Uddin, Dawn Tladi and Mark S. Tremblay
Evidence from studies conducted mainly in countries with high or very high human development indices (HDIs) show that regular physical activity among children and youth is associated with physical, psychosocial, and cognitive well-being, 1 decreased adiposity, 2 , 3 improved academic achievement
Silvia A. González, Joel D. Barnes, Patrick Abi Nader, Dolores Susana Andrade Tenesaca, Javier Brazo-Sayavera, Karla I. Galaviz, Marianella Herrera-Cuenca, Piyawat Katewongsa, Juan López-Taylor, Yang Liu, Bilyana Mileva, Angélica María Ochoa Avilés, Diego Augusto Santos Silva, Pairoj Saonuam and Mark S. Tremblay
with similar levels of development in various regions of the world. For this purpose, the 49 countries involved in the Global Matrix 3.0 were classified into 3 categories based on their Human Development Index (HDI): low and medium, high, and very high HDI, following the cutoff points defined by the