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Brendan Dwyer, Joshua M. Lupinek and Rebecca M. Achen

Uses and Gratifications (U&G) theory. U&G theory has played a foundational role in explaining consumer motivation and media usage in a number of areas including fantasy football. Next, previous fantasy football motivation studies are reviewed to provide a baseline for why male participants play

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Dustin A. Hahn, Matthew S. VanDyke and R. Glenn Cummins

-specific motives ( Rubenking & Lewis, 2016 ). One theoretical framework for exploring sport-viewing motives is uses and gratifications, which assumes audiences as motivated and goal-oriented ( Katz, Blumler, & Gurevitch, 1974 ) and recognizes a variety of motivations (e.g., entertainment, escape, socialization

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Joshua R. Pate and Alyssa T. Bosley

research: A critical view . Journal of Sport Management, 29 ( 6 ), 601 – 618 . doi:10.1123/JSM.2014-0296 10.1123/JSM.2014-0296 Billings , A.C. , Broussard , R.M. , Xu , Q. , & Xu , M. ( 2018 ). Untangling international sport social media use: Contrasting U.S. and Chinese uses and

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Mathieu Winand, Matthew Belot, Sebastian Merten and Dimitrios Kolyperas

as uses-and-gratifications theory, which focuses primarily on how consumers engage in a variety of activities and their reasons for doing so. Uses-and-gratifications theory can be employed to study online social media sites such as Twitter and may help scholars understand their continuous growth

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Daniel Maderer, Petros Parganas and Christos Anagnostopoulos

Clavio , G. ( 2013 ). Emerging social media and applications in sport . In P. Pedersen (Ed.), Handbook of sport communication (pp.  259 – 268 ). New York, NY : Routledge . Clavio , G. , & Kian , E.M. ( 2010 ). Uses and gratifications of a retired female athlete’s Twitter followers

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Sada Reed and Guy Harrison

” ( Duffy & Freeman, 2011 , p. 299). This case study suggests there are instances where this may not be true. Despite lacking cited sources, let alone sources that accurately predicted upcoming trades, this content is still consumed. Future research should explore areas of social identity, uses and

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Maurice Vergeer and Leon Mulder

), 85 – 97 . Phua , J. , Jin , S.V. , & Kim , J. ( 2017 ). Uses and gratifications of social networking sites for bridging and bonding social capital: A comparison of Facebook, Twitter, Instagram, and Snapchat . Computers in Human Behavior, 72 , 115 – 122 . doi:10.1016/j.chb.2017.02.041 10

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Jimmy Sanderson, Matthew Zimmerman, Sarah Stokowski and Alison Fridley

). Distancing after group success and failure: Basking in reflected glory and cutting off reflected failure . Journal of Personality and Social Psychology, 51, 382 – 388 . doi: 10.1037/0022-3514.51.2.382 Spinda , J.S.W. , & Puckette , S. ( 2018 ). Just a snap: Fan uses and gratifications for following

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Andrew C. Billings, Melvin Lewis, Kenon A. Brown and Qingru Xu

). Use and gratifications of mobile SNS’s: Facebook and KakaoTalk in Korea . Telematics and Informatics, 32 ( 3 ), 425 – 438 . doi:10.1016/j.tele.2014.10.006 10.1016/j.tele.2014.10.006 Hwang , Y.C. , & Lim , J.S. ( 2015 ). The impact of engagement motives for social TV on social presence and

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Agnes Kovacs, Tamas Doczi and Dunja Antunovic

). Uses and gratifications of a retired female athlete’s Twitter followers . International Journal of Sport Communication, 3 ( 4 ), 485 – 500 . doi: 10.1123/ijsc.3.4.485 Cresswell , J.W. ( 2015 ). A concise introduction to mixed methods research . Thousand Oaks, CA : Sage . Dóczi , T. ( 2012