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Dustin A. Hahn, Matthew S. VanDyke and R. Glenn Cummins

-specific motives ( Rubenking & Lewis, 2016 ). One theoretical framework for exploring sport-viewing motives is uses and gratifications, which assumes audiences as motivated and goal-oriented ( Katz, Blumler, & Gurevitch, 1974 ) and recognizes a variety of motivations (e.g., entertainment, escape, socialization

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Mathieu Winand, Matthew Belot, Sebastian Merten and Dimitrios Kolyperas

as uses-and-gratifications theory, which focuses primarily on how consumers engage in a variety of activities and their reasons for doing so. Uses-and-gratifications theory can be employed to study online social media sites such as Twitter and may help scholars understand their continuous growth

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Daniel Maderer, Petros Parganas and Christos Anagnostopoulos

Clavio , G. ( 2013 ). Emerging social media and applications in sport . In P. Pedersen (Ed.), Handbook of sport communication (pp.  259 – 268 ). New York, NY : Routledge . Clavio , G. , & Kian , E.M. ( 2010 ). Uses and gratifications of a retired female athlete’s Twitter followers

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Sada Reed and Guy Harrison

” ( Duffy & Freeman, 2011 , p. 299). This case study suggests there are instances where this may not be true. Despite lacking cited sources, let alone sources that accurately predicted upcoming trades, this content is still consumed. Future research should explore areas of social identity, uses and

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Maurice Vergeer and Leon Mulder

), 85 – 97 . Phua , J. , Jin , S.V. , & Kim , J. ( 2017 ). Uses and gratifications of social networking sites for bridging and bonding social capital: A comparison of Facebook, Twitter, Instagram, and Snapchat . Computers in Human Behavior, 72 , 115 – 122 . doi:10.1016/j.chb.2017.02.041 10

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Andrew C. Billings, Melvin Lewis, Kenon A. Brown and Qingru Xu

). Use and gratifications of mobile SNS’s: Facebook and KakaoTalk in Korea . Telematics and Informatics, 32 ( 3 ), 425 – 438 . doi:10.1016/j.tele.2014.10.006 10.1016/j.tele.2014.10.006 Hwang , Y.C. , & Lim , J.S. ( 2015 ). The impact of engagement motives for social TV on social presence and

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Jimmy Sanderson, Matthew Zimmerman, Sarah Stokowski and Alison Fridley

: Fan uses and gratifications for following sports on Snapchat . Communication & Sport, 6, 627 – 649 . doi:10.1177/2167479517731335 10.1177/2167479517731335 Stankevitz , J. ( 2019 , January 3 ). Bears stand by Cody Parkey as playoffs loom: “He’s our guy.” NBC Sports . https

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Agnes Kovacs, Tamas Doczi and Dunja Antunovic

( 4 ), 503 – 521 . doi:10.1123/ijsc.5.4.503 10.1123/ijsc.5.4.503 Clavio , G. , & Kian , T.M. ( 2010 ). Uses and gratifications of a retired female athlete’s Twitter followers . International Journal of Sport Communication, 3 ( 4 ), 485 – 500 . doi:10.1123/ijsc.3.4.485 10.1123/ijsc.3

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Michael Kirkwood, Sheau-Fen Yap and Yingzi Xu

). Online communities among international masters gymnastics participants: A uses and gratifications analysis . International Journal of Sport Communication, 8 , 313 – 329 . doi:10.1123/IJSC.2015-0045 10.1123/IJSC.2015-0045 Gibbons , T. , & Dixon , K. ( 2010 ). ‘Surf’s up!’: A call to take English

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Glynn M. McGehee, Beth A. Cianfrone and Timothy Kellison

. doi:10.1123/ijsc.3.1.64 10.1123/ijsc.3.1.64 Clavio , G. , & Kian , T.M. ( 2010 ). Uses and gratifications of a retired female athelete’s Twitter followers . International Journal of Sport Communication, 3, 485 – 500 . 10.1123/ijsc.3.4.485 Coates , D. , & Humphreys , B.R. ( 2008 ). Do