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Fei Gao, Bob Heere, Samuel Y. Todd and Brian Mihalik

to fulfill their corporate social responsibilities (p. 56). Yet, when we closely scrutinized these activities (i.e., Basketball on Campus, Grassroot Basketball, and Hope in Basketball), the common theme of growing the sport of basketball became apparent. There appeared to a clear theme of growing the

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Chad Seifried, Chris Barnhill and J. Michael Martinez

International Journal of Nonprofit and Voluntary Sector Marketing Corporate Social Responsibility and Environmental Management International Journal of Organizational Analysis Critical Studies in Media Communication International Journal of Public Administration Current Issues in Tourism International Journal

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Christopher M. McLeod and Calvin Nite

, 2018 ). Statements about youth participation may be interpreted as corporate social responsibility efforts rather than strategies for growing a market; however, the CEO and owner of one of the MLR teams explained how youth participation is necessary to grow fans: Now for me, the future is the youth

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Bram Constandt, Els De Waegeneer and Annick Willem

.1177/0007650310362865 Arnaud , A. , & Schminke , M. ( 2012 ). The ethical climate and context of organizations: A comprehensive model . Organization Science , 23 ( 6 ), 1767 – 1780 . doi:10.1287/orsc.1110.0698 10.1287/orsc.1110.0698 Babiak , K. , & Wolfe , R. ( 2009 ). Determinants of corporate social

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Matt R. Huml, Marion E. Hambrick, Mary A. Hums and Calvin Nite

, accountability and equity in stakeholder relationships: Towards a more socially responsible HR practice . Corporate Social Responsibility and Environmental Management , 10 , 129 – 140 . doi:10.1002/csr.40 10.1002/csr.40 Sparvero , E.S. , & Warner , S. ( 2013 ). The price of winning and the impact on the

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Damien Whitburn, Adam Karg and Paul Turner

contexts (health, arts, and education) through similarities in programs and activities provided, corporate social responsibility requirements through multiple stakeholders, social entrepreneurship, and the creation of social capital at the community level ( Shani, 2015 ; Whitburn et al., 2018 ). The