The 2012 Super Bowl was the most-watched television program in U.S. history and represented a wide-scale expansion to online and digital environments. This case study examined the role of gender in explanations for viewing the Super Bowl and for simultaneous media uses during the game. Results indicate that both men and women still relied on the traditional television for Super Bowl viewing. Newer media were used as a second-screen experience to complement the telecast or to gain additional information and social interaction. Gender differences underlie explanations for watching the Super Bowl on television and for simultaneous media uses. Findings suggest that women engaged with nonfootball elements that propel the Super Bowl from a sporting event to a societal event, whereas men indicated stronger interests in the game itself.
Roger Cooper and Tang Tang
Nicola W. Burton, Gavin Turrell, Brian Oldenburg and James F. Sallis
This study assessed the relative contributions of psychological, social, and environmental variables to walking, moderate- and vigorous-intensity physical activity.
A questionnaire was mailed to a random sample (57% response rate). Analyses used a backwards elimination logistic regression model, removing and replacing individual variables, and adjusting for age, gender, household composition, and education (N = 1827).
The sociodemographic and correlate variables collectively accounted for 43% of the variation in total activity, 26% of walking, 22% of moderate-intensity activity and 45% of vigorous-intensity activity (Nagelkerke R2). Individually, the correlates accounted for 0.0 to 4.0% of unique variation, with habit, efficacy, and support having higher values. Physical health, discouragement, competition, and time management contributed more to vigorous-intensity activity. Anticipated benefits of social interactions and weight management contributed more to moderate-intensity activity. Neighborhood aesthetics contributed more to walking.
Walking, moderate- and vigorous-intensity activity might be associated with different correlates.
Anna-Karin Welmer, Annika Mörck and Synneve Dahlin-Ivanoff
The aim of this study was to describe experiences of physical activity, perceived meaning, and the importance of and motives and barriers for participation in physical activity in people 80 years of age and older. A qualitative design with focus-group methodology was used. The sample consisted of 20 community-living people age 80–91 yr. Data analyses revealed 4 themes: physical activity as a part of everything else in life, joie de vivre, fear of disease and dependence, and perceptions of frailty. Our results suggest that physical activity was not seen as a separate activity but rather as a part of activities often rated as more important than the physical activity itself. Thus, when designing physical activity interventions for elderly people, health care providers should consider including time for social interaction and possibilities to be outdoors. Moreover, assessment of physical activity levels among elderly people should include the physical activity in everyday activities.
Stacy Warner, Jacob K. Tingle and Pamm Kellett
Referees are key sport personnel who have important responsibilities both on- and off- the field. Organized competition would not survive without referees, yet little is known about what cause referees to discontinue in the role. This research examines the experiences of former referees so that managers may better understand strategies that might encourage more referees to be retained. Fifteen previous basketball referees were interviewed about their refereeing experience. Ten themes emerged that were related to the sport development stages of referee recruitment, referee retention, and referee advancement. The results indicate that issues experienced during the retention phase (Problematic Social Interaction, Training/Mentoring, and Lack of Referee Community) and then at the advancing stage (Lack of Administrator Consideration, Administrator Decision Making, and Sport Policies) are linked to eventual departure from the role. Interestingly, off-court factors were reported as more influential in the decision to leave. Managerial strategies and implications are discussed.
Stephen D. Ross, Jeffrey D. James and Patrick Vargas
The Team Brand Association Scale (TBAS), which is intended to measure professional sport team brand associations, was developed through the use of a free-thought listing technique in combination with a confirmatory factor analysis procedure. Information was provided by individuals regarding their favorite sports team, and 11 dimensions underlying professional sport team brand associations were identified: nonplayer personnel, team success, team history, stadium community, team play characteristics, brand mark, commitment, organizational attributes, concessions, social interaction, and rivalry. Review of the TBAS psychometric properties indicated that eight dimensions had acceptable reliabilities (Cronbach’s alpha scores ranging from .76-.90), as well as content validity (verified by a 3-member expert panel review), discriminant validity (based on correlations among latent constructs and their standard errors), concurrent validity (significant correlations with an external measure), and construct validity.
Marcel Bouffard, E. Jane Watkinson, Linda P. Thompson, Janice L. Causgrove Dunn and Sandy K.E. Romanow
An activity deficit hypothesis was posited that children with movement difficulties are less physically active during recess than age- and gender-matched controls without movement difficulties. Criteria used in identifying children with movement difficulties were (a) a score of at least 4 on the Test of Motor Impairment, (b) regular physical education student, and (c) age 80 to 109 months. An observational study was conducted over a 2-month period in recess settings with 52 subjects. Findings revealed that during recess time, children with movement difficulties were vigorously active less often, played less often with large playground equipment, were not observable for significantly more time, and spent less time in positive social interactions with others of their own gender. Accordingly, it was concluded that the data support the activity deficit hypothesis.
Elaine M. Blinde and Lisa R. McClung
The impact of participation in recreational activities on perceptions of the physical and social selves of individuals with physical disabilities was explored. Eleven women (ages 19 to 54) and 12 men (ages 20 to 36) participated in individualized recreational programs including horseback riding, swimming, fitness, weightlifting, racquetball, bowling, tennis, fishing, walking, and tai chi. Tape-recorded interviews were conducted with these individuals following participation. Content analyses of the interview responses indicated that participation impacted four aspects of the physical self: (a) experiencing the body in new ways, (b) enhancing perceptions of physical attributes, (c) redefining physical capabilities, and (d) increasing perceived confidence to pursue new physical activities. Modifications in respondents’ perceptions of the social self were reflected in two themes: (a) expanding social interactions and experiences, and (b) initiating social activities in other contexts. The gains discussed by respondents suggest that individuals developed an enhanced sense of control in both their physical and social lives.
Cynthia S. Teel, Paula Carson, Janet Hamburg and Alicia Ann Clair
The authors developed a program for older adults to improve spatial awareness and sense of balance while promoting person-environment interaction. Motivating Moves, a 20-min program of 14 movement sequences set to original music, was offered to 4 groups of older adults (N = 66, mean age = 80.97, SD = 7.34) during 6 weekly 1-hr sessions. Participants learned new movements during the First 5 weeks, and all movements were reviewed in the 6th week. Program evaluation was based on attendance-pattern data, self-report measures of program satisfaction, and focus-group interviews. Approximately 64% of enrollees (n = 42) completed the program, and attendance rates were high (>89%) for these individuals. Participants reported benefits of Motivating Moves’, such as enhanced posture awareness, improved sense of balance, and increased social interaction. Issues related to developing and offering a movement program with music are reviewed, with attention to potential difficulties and suggestions for program implementation.
Lupe Castañ and Claudine Sherrill
The purpose was to analyze the social construction of Challenger baseball opportunities in a selected community. Participants were 10 boys and 6 girls with mental and/or physical disabilities (ages 7 to 16 years, M = 11.31), their families, and the head coach. Data were collected through interviews in the homes with all family members, participant observation at practices and games, and field notes. The research design was qualitative, and critical theory guided interpretation. Analytical induction revealed five outcomes that were particularly meaningful as families and coach socially constructed Challenger baseball: (a) fun and enjoyment, (b) positive affect related to equal opportunity and feelings of “normalcy,” (c) social networking/emotional support for families, (d) baseball knowledge and skills, and (e) social interactions with peers.
Kimberly Place and Samuel R. Hodge
The purpose was to describe the behaviors of eighth-grade students with and without physical disabilities relative to social inclusion in a general physical education program. Participants were 3 girls with physical disabilities and 19 classmates (11 females, 8 males) without disabilities. The method was case study. Data for a 6-week softball unit were collected using videotapes, live observations, and interviews. Findings indicated that students with and without disabilities infrequently engaged in social interactions. Average percentage of time that classmates gave to students with disabilities was 2% social talk and less than 1% in each category for praise, use of first name, feedback, and physical contact. Two themes emerged in this regard: segregated inclusion and social isolation. Students with disabilities interacted with each other to a greater degree than with classmates without disabilities. Analysis of use of academic learning time revealed different percentages for students with and without disabilities.