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T. Christopher Greenwell, Jason M. Simmons, Meg Hancock, Megan Shreffler and Dustin Thorn

, 14 , 538 – 555 . doi:10.2307/3151194 10.1177/002224377701400411 Bauer , H.H. , Stokburger-Sauer , N.E. , & Exler , S. ( 2008 ). Brand image and fan loyalty in professional team sport: A refined model and empirical assessment . Journal of Sport Management, 22 , 205 – 226 . doi:10.1123/jsm

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Brian P. McCullough, Madeleine Orr and Nicholas M. Watanabe

.tourman.2008.12.006 Crompton , J.L. ( 1995 ). Economic impact analysis of sports facilities and events: Eleven sources of misapplication . Journal of Sport Management, 9 ( 1 ), 14 – 35 . doi: 10.1123/jsm.9.1.14 Crompton , J.L. ( 2001 ). Public subsidies to professional team sport facilities in the

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Jun Woo Kim, Marshall Magnusen and Hyun-Woo Lee

understand and serve sport consumers. Although sport marketers are limited in their capabilities to measure the emotions of sport consumers at live sport events, they can strategize ways in which to respond to the on-field performance of their respective sport team. Sport consumers who watched a relieving

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Dustin A. Hahn, Matthew S. VanDyke and R. Glenn Cummins

a team-sport broadcast. Finally, these longitudinal changes brought to light that while aural statistics with their relative simplicity are still most prevalent, on-screen visual references are increasing today. These results beg three questions. First, why is there such an emphasis on quantitative

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Joseph H. Moore

team sport and Twitter: Gratifications sought and obtained by followers . International Journal of Sport Communication, 7 , 188 – 213 . doi:10.1123/IJSC.2014-0005 10.1123/IJSC.2014-0005 Gillett , R. ( 2014 , September 18 ). Why we’re more likely to remember content with images and video

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Yuhei Inoue, Mikihiro Sato, Kevin Filo, James Du and Daniel C. Funk

account for more specific differences in the type of spectating experiences. For instance, watching an individual sport provides a different experience from watching a team sport, and the duration of a sport event can create a different experience. Consequently, these different experiences may have

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Jeffrey A. Graham and Marlene A. Dixon

implications is discussed in more detail in the following sections. Masculinity Studies Investigations of masculinity in sport, especially team sport, have often looked specifically at how orthodox (hegemonic) masculinity is constructed, protected, and passed down ( Schacht, 1996 ). Orthodox masculinity is

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Gareth J. Jones, Katie Misener, Per G. Svensson, Elizabeth Taylor and Moonsup Hyun

. , Anagnostopoulos , C. , Chadwick , S. , & Sparks , L. ( 2016 ). Applying a communicating vessels framework to CSR value co-creation: Empirical evidence from professional team sport organizations . Journal of Sport Management, 30 ( 6 ), 702 – 719 . doi: 10.1123/jsm.2016-0032 Legg , E. , Jones , G

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Thilo Kunkel, Rui Biscaia, Akiko Arai and Kwame Agyemang

how the athlete is different from other athletes ( Hasaan et al., 2018 ; Montoya, 2002 ). Although athlete brand awareness is often generated through team/sport prominence and socializing agents such as media and peer group influence ( Hasaan et al., 2018 ), brand image generation is more

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Shaun M. Anderson and Matthew M. Martin

communicating vessels framework to CSR value co-creation: Empirical evidence from professional team sport organizations . Journal of Sport Management, 30 , 702 – 719 . doi:10.1123/jsm.2016-0032 10.1123/jsm.2016-0032 Lapchick , R. , Neelands , B. , Estralla , B. , Rainey , P. , & Gerhart , Z