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Ben Larkin and Janet S. Fink

, 24 , 183 – 197 . Lock , D. , Darcy , S. , & Taylor , T. ( 2009 ). Starting with a clean slate. Analysis of member identification with a new sport team . Sport Management Review, 12 , 15 – 25 . doi: 10.1016/j.smr.2008.09.001 Lock , D. , & Heere , B. ( 2017 ). Identity crisis: A

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T. Christopher Greenwell, Jason M. Simmons, Meg Hancock, Megan Shreffler and Dustin Thorn

, 14 , 538 – 555 . doi:10.2307/3151194 10.1177/002224377701400411 Bauer , H.H. , Stokburger-Sauer , N.E. , & Exler , S. ( 2008 ). Brand image and fan loyalty in professional team sport: A refined model and empirical assessment . Journal of Sport Management, 22 , 205 – 226 . doi:10.1123/jsm

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Brian P. McCullough, Madeleine Orr and Nicholas M. Watanabe

.tourman.2008.12.006 Crompton , J.L. ( 1995 ). Economic impact analysis of sports facilities and events: Eleven sources of misapplication . Journal of Sport Management, 9 ( 1 ), 14 – 35 . doi: 10.1123/jsm.9.1.14 Crompton , J.L. ( 2001 ). Public subsidies to professional team sport facilities in the

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Andrew C. Billings, Melvin Lewis, Kenon A. Brown and Qingru Xu

social presence: Experiments in e-products and e-services . Omega, 32 ( 6 ), 407 – 424 . doi:10.1016/j.omega.2004.01.006 10.1016/j.omega.2004.01.006 Gibbs , C. , O’Reilly , N. , & Brunette , M. ( 2014 ). Professional team sport and Twitter: Gratifications sought and obtained by followers

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Jun Woo Kim, Marshall Magnusen and Hyun-Woo Lee

understand and serve sport consumers. Although sport marketers are limited in their capabilities to measure the emotions of sport consumers at live sport events, they can strategize ways in which to respond to the on-field performance of their respective sport team. Sport consumers who watched a relieving

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Matthew Juravich, Steven Salaga and Kathy Babiak

employees can be gained. As our study focuses on professional team sport (i.e., the NBA), many individuals occupying prominent management roles may have a background that includes time spent performing as an athlete. As a result, differences in approaches or strategies with respect to strategy development

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Kyungyeol (Anthony) Kim, Kevin K. Byon and Paul M. Pedersen

– 373 . doi:10.1002/mar.20009 10.1002/mar.20009 Yim , B.H. , & Byon , K.K. ( 2018 ). The influence of emotions on game and service satisfaction and behavioral intention in winning and losing situations: Moderating effect of identification with the team . Sport Marketing Quarterly, 27, 93 – 106

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Gashaw Abeza, David Finch, Norm O’Reilly, Eric MacIntosh and John Nadeau

–4 ), 278 – 294 . doi:10.1080/0965254X.2015.1095226 10.1080/0965254X.2015.1095226 Pronschinske , M. , Groza , M.D. , & Walker , M. ( 2012 ). Attracting Facebook ‘fans’: The importance of authenticity and engagement as a social networking strategy for professional sport teams . Sport Marketing

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Gareth J. Jones, Katie Misener, Per G. Svensson, Elizabeth Taylor and Moonsup Hyun

simplicity . Psychometrika, 39, 31 – 36 . doi: 10.1007/BF02291575 Kolyperas , D. , Anagnostopoulos , C. , Chadwick , S. , & Sparks , L. ( 2016 ). Applying a communicating vessels framework to CSR value co-creation: Empirical evidence from professional team sport organizations . Journal of

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Shaun M. Anderson and Matthew M. Martin

communicating vessels framework to CSR value co-creation: Empirical evidence from professional team sport organizations . Journal of Sport Management, 30 , 702 – 719 . doi:10.1123/jsm.2016-0032 10.1123/jsm.2016-0032 Lapchick , R. , Neelands , B. , Estralla , B. , Rainey , P. , & Gerhart , Z