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Andrew C. Billings, Melvin Lewis, Kenon A. Brown and Qingru Xu

social presence: Experiments in e-products and e-services . Omega, 32 ( 6 ), 407 – 424 . doi:10.1016/j.omega.2004.01.006 10.1016/j.omega.2004.01.006 Gibbs , C. , O’Reilly , N. , & Brunette , M. ( 2014 ). Professional team sport and Twitter: Gratifications sought and obtained by followers

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T. Christopher Greenwell, Jason M. Simmons, Meg Hancock, Megan Shreffler and Dustin Thorn

, 14 , 538 – 555 . doi:10.2307/3151194 10.1177/002224377701400411 Bauer , H.H. , Stokburger-Sauer , N.E. , & Exler , S. ( 2008 ). Brand image and fan loyalty in professional team sport: A refined model and empirical assessment . Journal of Sport Management, 22 , 205 – 226 . doi:10.1123/jsm

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Dustin A. Hahn, Matthew S. VanDyke and R. Glenn Cummins

a team-sport broadcast. Finally, these longitudinal changes brought to light that while aural statistics with their relative simplicity are still most prevalent, on-screen visual references are increasing today. These results beg three questions. First, why is there such an emphasis on quantitative

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Brian P. McCullough, Madeleine Orr and Nicholas M. Watanabe

.tourman.2008.12.006 Crompton , J.L. ( 1995 ). Economic impact analysis of sports facilities and events: Eleven sources of misapplication . Journal of Sport Management, 9 ( 1 ), 14 – 35 . doi: 10.1123/jsm.9.1.14 Crompton , J.L. ( 2001 ). Public subsidies to professional team sport facilities in the

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Ben Larkin and Janet S. Fink

, 24 , 183 – 197 . Lock , D. , Darcy , S. , & Taylor , T. ( 2009 ). Starting with a clean slate. Analysis of member identification with a new sport team . Sport Management Review, 12 , 15 – 25 . doi: 10.1016/j.smr.2008.09.001 Lock , D. , & Heere , B. ( 2017 ). Identity crisis: A

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Matthew Juravich, Steven Salaga and Kathy Babiak

employees can be gained. As our study focuses on professional team sport (i.e., the NBA), many individuals occupying prominent management roles may have a background that includes time spent performing as an athlete. As a result, differences in approaches or strategies with respect to strategy development

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Jeffrey A. Graham and Marlene A. Dixon

implications is discussed in more detail in the following sections. Masculinity Studies Investigations of masculinity in sport, especially team sport, have often looked specifically at how orthodox (hegemonic) masculinity is constructed, protected, and passed down ( Schacht, 1996 ). Orthodox masculinity is

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Matthew Katz, Bob Heere and E. Nicole Melton

Wrigley Field ( Holt, 1995 ), an individual’s interactions with other consumers represent a salient component of commitment to his or her favorite team. Sport consumption is not merely an individual activity; rather, individual sport consumption needs to be conceptualized as part of the larger network of

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Brendan O’Hallarn, Stephen L. Shapiro, Marion E. Hambrick, D.E. Wittkower, Lynn Ridinger and Craig A. Morehead

). Professional team sport and Twitter: Gratifications sought and obtained by followers . International Journal of Sport Communication, 7 ( 2 ), 188 – 213 . doi:10.1123/IJSC.2014-0005 10.1123/IJSC.2014-0005 Girginova , K. ( 2015 ). New media, creativity, and the Olympics: A case study into the use of

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Gashaw Abeza, David Finch, Norm O’Reilly, Eric MacIntosh and John Nadeau

–4 ), 278 – 294 . doi:10.1080/0965254X.2015.1095226 10.1080/0965254X.2015.1095226 Pronschinske , M. , Groza , M.D. , & Walker , M. ( 2012 ). Attracting Facebook ‘fans’: The importance of authenticity and engagement as a social networking strategy for professional sport teams . Sport Marketing