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Brian M. Mills, Steven Salaga and Scott Tainsky

We add to the recent ticket market literature by using a unique, disaggregated, and proprietary data set of primary market ticket sales transactions from a National Basketball Association team that includes previously unavailable information on date of purchase, customer location, and other consumer demographics. We find that local and out-of-market fans differ in their total purchase amounts, with out-of-market fans spending more than local consumers, on average, and differential spending effects based on the home team win probability. In particular, this differential behavior has important implications for Rottenberg’s uncertainty of outcome hypothesis. We find evidence that interest in visiting team quality dominates interest in perceived contest uncertainty, fitting the reference-dependent preference model in the context of low local team quality. Further, these findings also have important implications related to market segmentation and dynamic ticket pricing in professional sport.

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Marc Lavoie

It is shown that the Medoff economic hypothesis of stacking, based on free choice induced by income differentials and training cost differentials, cannot generate unambiguous predictions. Latin American players in baseball are given as a counterexample. Means to ascertain the training costs relative to each position are suggested, as well as means to predict the evolution of positional segregation in baseball through time, using the uncertainty thesis of discrimination put forth by Blalock and previously applied to ice hockey.

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Alan M. Batterham and William G. Hopkins

A study of a sample provides only an estimate of the true (population) value of an outcome statistic. A report of the study therefore usually includes an inference about the true value. Traditionally, a researcher makes an inference by declaring the value of the statistic statistically significant or non significant on the basis of a P value derived from a null-hypothesis test. This approach is confusing and can be misleading, depending on the magnitude of the statistic, error of measurement, and sample size. The authors use a more intuitive and practical approach based directly on uncertainty in the true value of the statistic. First they express the uncertainty as confidence limits, which define the likely range of the true value. They then deal with the real-world relevance of this uncertainty by taking into account values of the statistic that are substantial in some positive and negative sense, such as beneficial or harmful. If the likely range overlaps substantially positive and negative values, they infer that the outcome is unclear; otherwise, they infer that the true value has the magnitude of the observed value: substantially positive, trivial, or substantially negative. They refine this crude inference by stating qualitatively the likelihood that the true value will have the observed magnitude (eg, very likely beneficial). Quantitative or qualitative probabilities that the true value has the other 2 magnitudes or more finely graded magnitudes (such as trivial, small, moderate, and large) can also be estimated to guide a decision about the utility of the outcome.

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Michelle Gilbert

This paper explores how young girls develop trust in their equine partners for the purposes of competitive equestrian sport. I argue that interspecies trust manifests through interactional trust and system trust. Interactional trust, as reflected in the horse-human relationship, is built through joint action and results in symbolic interaction. System trust is made possible through the equine community; it develops through communication in an effort to reduce complexity and uncertainty in society. To encourage and sustain youth participation in competitive equestrian sports both interactional trust and system trust are necessary.

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Scott Tainsky, Steven Salaga and Carla Almeida Santos

The scholarship on the economics of individual sports is scant relative to that of team sports. This study advances sport management scholarship, particularly sport economics, by using consumer-theory modeling to estimate Ultimate Fighting Championship (UFC) pay-per-view purchases. Our generalized linear models show fan preferences for certain weight classes, star fighters, outcome uncertainty and comain event quality factors as well as scheduling preferences for holiday weekends. The popular notion that The Ultimate Fighter reality series served as the impetus for the UFC’s growth is supported in part. The study concludes by showing how the modeling results impact firm revenue generation via fight card characteristics.

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Doune Macdonald and Ross Brooker

Recent literature suggests that secondary school physical education is in crisis due to uncertainties about focus, status, and accountability. After providing some background discussion to the crises, two curriculum approaches, one current and the other in trial, to secondary physical education in an Australian context are reviewed. Drawing upon empirical research, the various strengths and weaknesses of each approach are highlighted. The paper concludes with proposals that the movement-centered conceptualization of physical education in the trial approach offers a defensible physical education for secondary school students.

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A. Craig Fisher and Elizabeth F. Zwart

Athletes' self-reported perceptions of and responses to anxiety-eliciting situations were probed for the purposes of describing athletes' anxiety profiles. Intrapersonal variables were used to explain the individual differences evident in the data. College male basketball athletes (N = 40) were administered the following four paper-and-pencil inventories: S-R inventory of anxiousness in basketball, similarity of basketball situations, Sport Competition Anxiety Test (competitive trait anxiety), and personal assessment questionnaire (perceived success and ability). Anxiety factors (outcome uncertainty, outcome certainty, ego threat) were deciphered through principal components analysis. Athletes' anxiety responses varied partially with their perceptions of the situations, congruent with the tenets of the interactional model of behavior. Through individual differences analysis, athletes' anxiety responses across all basketball situations were labeled ego threat, outcome certainty/uncertainty, and anticipation. In a multivariate sense, intrapersonal variables (perceived success and ability, and competitive trait anxiety) accounted for 47% of the anxiety response variance. Outcome and efficacy expectations bear direct relevance to the comprehension of competitive sport anxiety.

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Lucie Thibault and Jean Harvey

The purpose of this paper is to examine the nature and extent of interorganizational linkages between the partners involved in Canada's sport delivery system. Given the changes in the economic context of the 1990s and the ensuing fiscal restraints exercised by both government and the private sector, amateur sport organizations are in a period of high uncertainty. In order to deal with this uncertainty, links between organizations like governments, nonprofit sport organizations, and private sector organizations need to be established, fostered, and maintained. Organizations need to collaborate with each other in order to fulfill their objectives. Linkages between organizations will assist in the sharing of resources and in the coordination of work-related activities. In the paper, a number of examples of existing links between governments, nonprofit organizations, and private organizations are presented. Based on resource dependency theory, strategies such as contracts, joint ventures, and co-optation for establishing new interorganizational linkages are discussed. As well, related issues such as power struggles, loss of autonomy, asymmetrical relationships, and conflicting loyalties are addressed and discussed. Questions for future research also are proposed.

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David R. Collins, Hyeongsaeng Park and Michael T. Turvey

Von Holst (1939/1973) parsed intersegmental coordination into relative and absolute to distinguish moderate and extreme forms. Kelso and DeGuzman (1992) discussed an interpretation of relative coordination in terms of the chaotic phenomenon of intermittency. The data of concern (DeGuzman & Kelso, 1991) do not, however, exclude a stochastic interpretation, which is detailed here following earlier suggestions. The key difference is modeling relative coordination by stochastic variability about weak attractors rather than by deterministic variability about remnants of attractors (”ghost attractors”). The intermittency interpretation is not robust in the presence of noise and, therefore, is not well disposed to account for uncertainty in detailing a model of behavioral data or its parameters. In contrast, the stochastic interpretation is based upon an approximation of unknown underlying processes in the form of Gaussian white noise. A stochastic method for estimating model parameters from a stationary probability distribution and a mean first passage time is illustrated using experimental and simulated data.

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Qiwei Huang and Ryan M. Brewer

This case examines dilemmas evolving in China’s premier soccer league, the Chinese Super League. A plan is suggested for confronting the league’s challenges, with recommendations that focus on creating a harmonious and competitive league. Challenges arise from the political and economic transformation currently taking place in China, affecting league operations. While the league stands at a precipice of change on the eve of the Beijing Olympic Games, its viability as a going concern is uncertain. Part of the uncertainty derives from an unregulated system of league policies that have been poorly communicated and unenforced, resulting in discord. Development of league regulations and communication protocols remains largely government driven and would be best if consistent with the local culture, but commercial issues of league operations are also important. Enhancing the effectiveness and consistency of culture-sensitive communication protocols—especially between the government, media, and league officials—will increase participation from league stakeholders.