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Sarah Kelly and Michael Ireland

. Becker-Olsen , K.L. , & Simmons , C.J. ( 2002 ). When do social sponsorships enhance or dilute equity? Fit, message source, and the persistence of effects . NA—Advances in Consumer Research, 29 , 287 – 289 . Bennett , R. ( 1999 ). Sports sponsorship, spectator recall and false consensus

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John Vincent, Jason W. Lee, Kevin Hull and John Hill

replenishment is required to ensure that the brand remains innovative and enthralling. Accordingly, advertising and branding campaigns must be continually evaluated to build and maintain brand affinity and equity. This challenge requires persistence and perseverance, often over several decades ( Sevier, 2001

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Allyson C. Hartzell and Marlene A. Dixon

requires persistence, awareness of one’s progress, and a careful analysis of the puzzles that lie ahead . . . . For women who aspire to top leadership, routes exist but are full of twists and turns, both unexpected and expected. Because all labyrinths have a viable route to the center, it is understood

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Stephen Hills, Matthew Walker and Marlene Dixon

, class, and ethnicity are minimized ( Green, 2008 ). Furthermore, the inherent fun in sport and play is used to ensure active beneficiary participation and motivation for task persistence. Games are used metaphorically, whereby hidden social–emotional messages are embedded into games, which are thought

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James Du, Heather Kennedy, Jeffrey D. James and Daniel C. Funk

PSEs. Fitness benefits Existing research has demonstrated the capacity of PSEs to deliver health-related benefits through promoting physical activity ( Baker et al., 2018 ). These fitness benefits refer to various salubrious effects as a result of an increased level of frequency, persistence, and

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Yonghwan Chang

more familiar in a recognitory context (e.g., deciding whom one feels to know more about). In conjunction with the verbatim–gist dichotomy of memory, fluency may explain memory illusions that are inherently caused by retrieval errors. Gist memory has a temporal persistence advantage over verbatim

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Holly Thorpe and Megan Chawansky

symbolize to “Western military powers a justification of war in the name of freedom of women” ( Ahmed-Ghosh, 2003 , p. 1). A considerable body of scholarship has examined how “Afghan women were held hostage by … the persistence of a particularly entrenched form of patriarchy and a tribal-based social

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Christopher R. Hill, Deborah L. Feltz, Stephen Samendinger and Karin A. Pfeiffer

activities, and the degree of persistence demonstrated in the face of failure or aversive stimuli (cf. Bandura, 1997 ). Efficacy beliefs about one’s ability to be physically active when faced with multiple barriers is referred to as barrier self-efficacy (BSE) and is commonly used as a measure of self