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Nicholas M. Watanabe, Tie Nie and Grace Yan

The Olympic Games are one of the most popular global televised sporting events. In the greater body of sport communication literature, a great deal of focus has been placed on examining sport media from the West. This article considers the unique and specific case of Chinese Olympic broadcast commentary televised by state media. In this, an evolutionary process of sport media can be seen in the analysis of several themes: nationalism and identity, heroes and failure, collectivism and individualism, and the portrayal of female athletes. In considering the dynamic changes that have come about in the past 3 decades of Chinese commentary, it is evident that many themes in Chinese sport media have become reflective of those found in Western sport media. While Chinese sport media have similarities to Western sport media, it is important to note that Chinese sport media are unique. Results of this work can help provide richer understanding of sport media and consumers in China.

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Blair Browning and Jimmy Sanderson

Twitter has become a popular topic in sport communication research. Little research to date, however, has examined Twitter from the perspective of student-athletes. This research explored how student-athletes at an NCAA Division I university used Twitter and reacted to critical tweets from fans. Semistructured interviews with 20 student-athletes were conducted. Analysis revealed that student-athletes used Twitter in 3 primary ways: keeping in contact, communicating with followers, and accessing information. With respect to critical tweets, student-athletes reported various perceptions about them and diverse strategies for responding to them. The results suggest that Twitter is a beneficial communicative tool for student-athletes but also presents challenges, given the ease with which fans attack them via this social-media platform. Accordingly, athletic departments must be proactive in helping student-athletes use Twitter strategically, particularly in responding to detractors.

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Chris Gibbs, Norm O’Reilly and Michelle Brunette

Without exception, all professional sport teams in North America use social media to communicate with fans. Sport communication professionals use Twitter as one of the strategic tools of engagement, yet there remains a lack of understanding about how users are motivated and gratified in their Twitter use. Drawing on a specific sample from the Twitter followers of the Canadian Football League, the researchers used semistructured in-depth interviews, content analysis, and an online survey to seek an understanding of what motivates and satisfies Twitter followers of professional sport teams, measured through the gratifications sought and the fulfillment of these motives through the perceived gratifications obtained. The results add to the sport communications literature by finding 4 primary gratifications sought by Twitter users: interaction, promotion, live game updates, and news. Professional sport teams can improve strategic fan engagement by better understanding how Twitter followers use and seek gratification in the social-media experience.

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Adia Waldburger

Audiences had the opportunity to applaud for sport films at the 2011 Sundance Film Festival in Park City, UT. Two sport-themed documentary films won audience awards. The U.S. winner, Buck, follows the life of horse trainer Buck Brannaman, and Senna, a look at the life of Formula One hero Ayrton Senna, won in the international category. Other sport films screened this year included Win Win, in which Paul Giamatti stars as a volunteer high school wrestling coach; Benevides Born, about a teen female wrestler trying win a scholarship; and two short movie entries, Bike Race, an animated film about a race and a love triangle, and Skateistan: To Live and Skate Kabul, a documentary about skaters in war-torn Afghanistan. This review provides an examination of the sport films at this year’s festival and discusses the impact that this form of sport communication has on the entertainment industry.

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Ketra L. Armstrong

Sport managers and marketers strategically include individuals with specific characteristics as spokespersons in their persuasive communications (i.e., advertisements, promotional messages, development campaigns, and announcements) to appeal to and influence the attitudes and behaviors of their intended audience. This study was designed to examine African-American students’ responses to race (when moderated by the students' ethnic identification) as a salient characteristic of the person featured in a persuasive sport communication. It sought to examine the role of race in the communication process as: (a) a heuristic/peripheral cue for inducing message responses and evaluation, and (b) a variable that influenced the students' tendency to engage in biased or objective strategies to process the information presented. The results offer an illustration of how sociological variables such as race and ethnicity influence the communication process in general and the means of communicating sport related issues to African-American students in particular.

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In the original publication of the article Hahn, D.A., VanDyke, M.S., & Cummins, R.G. (2018). It’s a numbers game: Change in the frequency, type, and presentation form of statistics used in NFL broadcasts. International Journal of Sport Communication, 11 (4), 482–502, https://doi.org/10.1123/ijsc

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Trygve B. Broch

This article explores gendered sport communication in Norway. The data highlight Norwegian TV2’s live game commentaries of the 2009 women’s handball world championships, as well as live and studio commentary and journalistic reports concerning the Norwegian national women’s handball team from 2009 to 2013. The narrative-analytic approach is structural-hermeneutic and concerned with processes of meaning making. Instead of reading off gender/macrostructure in data, this project maps the semiotic culture structure of mediated women’s handball and shows how gendered meaning is creatively used to inform understandings of female handballers’ situated practices. The analysis first outlines the cultural binaries that constrain the media presentations of Norwegian women’s handball, then scrutinizes how gendered conceptions of sport and female athletes are used to understand this binary culture structure. Analytically revealed is a staging of Norwegian women’s handball that portrays successful and powerful female bodies’ contextual conduct. Norwegian women handballers are playing the aggressive and physically violent game in what is analyzed as a gender-appropriate manner.

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Emily M. Newell

scholarship and professional-practice issues in sport communication. Focusing on both speech communication (e.g., interpersonal, organizational, and rhetorical applications of communication) and mass communication (e.g., media, journalism, new media, cultural studies), the chapters vary in subjects within the

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Paul M. Pedersen

This issue commences the second decade of the International Journal of Sport Communication ( IJSC ). The first 10 years of IJSC have significantly enhanced the body of knowledge in sport-focused areas of study with the publication of dozens of scholarly contributions (e.g., research articles

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Lauren Burch, Matthew Zimmerman and Beth Fielding Lloyd

than a year later, we were beginning to receive and sift through submissions for this special issue of the International Journal of Sport Communication ( IJSC ) on communication and soccer. The opportunity to serve as coeditors for this project was a welcome one for us, three individuals who have a