Over the past few decades, college sport in the United States has increasingly adopted a commercial institutional logic when engaging in an athletics “arms race.” With decisions by some athletic directors to eliminate certain nonrevenue Olympic sport programs for spending reallocation, it stands to reason that programs such as men’s wrestling will need to enhance their revenue streams to remain viable in future years. The purpose of the study was to investigate the motivational preferences of online wrestling consumers (N = 451) to provide a core foundation for the development of strategies to enhance interest in the college-wrestling product. In addition to illustrating that online consumers responded most favorably to the sport-related wrestling motives, the data also supported the notion that the motivational preferences of consumers varied when focusing on the demographic information of participants.
Coyte G. Cooper and Richard M. Southall
Maureen R. Weiss and Kirsten M. Frazer
Research on motivation to participate in physical activity has typically been characterized by an assessment of reasons for involvement at a single point in time. This study examined motives for participating, self-perceptions (perceived success, perceived basketball competence, perceived peer acceptance), and enjoyment several times during a sport season relative to player status (Le., amount of playing time). Female basketball players (N = 141) completed measures of participation motivation, perceptions of physical competence and peer acceptance, success, and enjoyment at preseason, midseason, and end of season. Players were classified as starters, primary substitutes, or secondary substitutes by their coaches based on extent of actual playing time. All athletes were similar in their reasons for participating; these included mastery, friends, team atmosphere, and fitness. However, starters and primary substitutes were higher than secondary substitutes in perceptions of success, basketball competence, peer acceptance, and enjoyment at midseason, and starters were higher than primary and secondary substitutes on perceived basketball competence at end of season. These results suggest that positive self-perceptions and affect experienced in the physical domain are related to players ’ opportunities to demonstrate competence in salient achievement areas.
Andrew Cruickshank, Dave Collins and Sue Minten
Stimulated by growing interest in the organizational and performance leadership components of Olympic success, sport psychology researchers have identified performance director–led culture change as a process of particular theoretical and applied significance. To build on initial work in this area and develop practically meaningful understanding, a pragmatic research philosophy and grounded theory methodology were engaged to uncover culture change best practice from the perspective of newly appointed performance directors. Delivered in complex and contested settings, results revealed that the optimal change process consisted of an initial evaluation, planning, and impact phase adjoined to the immediate and enduring management of a multidirectional perception- and power-based social system. As the first inquiry of its kind, these findings provide a foundation for the continued theoretical development of culture change in Olympic sport performance teams and a first model on which applied practice can be based.
Paul Keiper and Richard B. Kreider
Online education has become an increasingly popular means of delivering educational programs in health and kinesiology. It has helped departments meet increasing enrollment demands and provided additional resources that support students and faculty. A number of challenges, however, are associated with developing these types of programs. The purpose of this paper is to discuss some of the issues that Texas A&M University has experienced in developing extensive online courses and distance education programs. The paper discusses methods and models employed to develop online and distance programs in health and kinesiology and provides a case study of some of the opportunities and challenges that the Sport Management Division experienced in developing an online master's program. Issues related to efficacy, management, funding, and student success are discussed. Health and kinesiology administrators should consider these issues as they look to develop or grow online course offerings in the discipline.
George B. Cunningham
The purpose of this study was to understand (a) how participants conceptualized lesbian, gay, bisexual, and transgender (LGBT) inclusiveness in their athletic departments, (b) the antecedents of such workplace environments, and (c) the outcomes associated with inclusion. To do so, the author conducted a collective case study of two college athletic departments located in the U.S. Northeast. Data sources included individual interviews with coaches and administrators (n = 17), a reflexive journal, websites, university materials, and external publications. Participants described the athletic departments as characterized by community and cohesion, respect and inclusion, and success oriented. Various antecedents contributed to these workplace environments, including those at the individual level, leader behaviors, inclusive organizational policies, and macro-level influences. Finally, while some negative outcomes were identified, LGBT inclusion was predominantly associated with a host of positive outcomes for the employees, athletes, and organizations as a whole.
Eric D.B. Goulet, Michel O. Mélançon, Mylène Aubertin Leheudre and Isabelle J. Dionne
It is unclear whether long-term aerobic (AT) or resistance (RT) training can improve insulin sensitivity (IS) beyond the residual effect of the last training bout in older women (54–78 years). Therefore, a group of nonobese, healthy older women underwent 6 months of AT (n = 8) or RT (n = 10), and the authors measured IS 4 days after the last training bouts using the hyperinsulinemic-euglycemic clamp technique. Women trained 3 days/week. AT consisted of 25- to 60-min sessions of walking/jogging at 60–95% of maximal heart rate. RT consisted of three sets of nine exercises repeated 10 times at 80% of 1 repetition maximum. AT decreased fat mass, whereas both AT and RT increased fat-free mass. Neither training program, however, improved absolute or relative rates of glucose disposal. The authors therefore concluded that nonobese, healthy older women should perform AT or RT on a daily basis in order to improve IS and maintain the improvement.
Christoph Rottensteiner, Niilo Konttinen and Lauri Laakso
The main purpose of this study was to examine the links of coach-athlete relationship (CAR) and perceived coach-created motivational climate to persistence in youth sport. A total of 1692 persistent and 543 withdrawn football, ice hockey, and basketball players, aged 15–16 years, completed the Coach-Athlete Relationship Questionnaire and the Perceived Motivational Climate Sport Questionnaire. Results indicated that persistent players reported higher scores in CAR and task-climate than withdrawn players. Persistent players also represented higher competition level, higher amount of training, and more years of involvement in sport than withdrawn players. Cluster analysis identified three profiles: 1) High CAR, high task climate, and moderate ego climate, 2) Moderate CAR, moderate task climate, and moderate ego climate, and 3) Low CAR, low task climate, and high ego climate. Differences between profiles were found in terms of relative proportion of continuing players, competition level, and amount of training. In all, Profile 1 appeared to be the most beneficial from the perspective of sport persistence. The present findings lend support for the view that coach-athlete relationship and motivational climate together can have implications for young athletes’ maintenance in organized sports.
John Amis, Narayan Pant and Trevor Slack
This study demonstrates that a recent development in the strategic management literature, the resource-based view of the firm, has great utility for furthering our understanding of sport sponsorship. The paper provides a theoretical framework to explain the application of the approach to sponsorship. Illustration and greater insight are then provided through the presentation of two case studies. These are used to identify the salient characteristics of agreements made by two international companies, each of which has been extensively involved in sport sponsorship but with varying degrees of success. The resource-based approach is used to demonstrate that the disparate returns of the companies' sponsorship investments could have been anticipated. As such, as well as providing a conceptual extension to the sponsorship literature, the paper also offers a route for more empirical analyses of potential sponsorship opportunities.
Inez Rovegno and Dianna Bandhauer
This case study tells the story of an in-service elementary physical education teacher, who made a large-scale change from an activities approach to a movement approach based, initially, on “Every Child a Winner” (Rockett & Owens, 1977). Five psychological dispositions facilitated the development of the teacher’s knowledge: (a) the disposition to understand the approach accurately and deeply and to do the job right, (b) the disposition to accept that the approach was difficult to learn and to persist in seeking clarification, (c) the disposition to justify and develop a practice in keeping with a sound educational philosophy and theoretical foundations, (d) the disposition toward change and to learn and implement new ideas, and (e) the disposition to suspend judgment of new ideas. Dispositions can be important aspects of teacher thinking and can help to explain successful knowledge development and teacher change.