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Shaun M. Anderson and Matthew M. Martin

communicating vessels framework to CSR value co-creation: Empirical evidence from professional team sport organizations . Journal of Sport Management, 30 , 702 – 719 . doi:10.1123/jsm.2016-0032 10.1123/jsm.2016-0032 Lapchick , R. , Neelands , B. , Estralla , B. , Rainey , P. , & Gerhart , Z

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Yuhei Inoue, Mikihiro Sato, Kevin Filo, James Du and Daniel C. Funk

account for more specific differences in the type of spectating experiences. For instance, watching an individual sport provides a different experience from watching a team sport, and the duration of a sport event can create a different experience. Consequently, these different experiences may have

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Elizabeth A. Taylor, Matt R. Huml and Marlene A. Dixon

.1037/1076-8998.5.2.278 Anagnostopoulos , C. , Winand , M. , & Papadimitriou , D. ( 2016 ). Passion in the workplace: Empirical insights from team sport organisations . European Sport Management Quarterly, 16 , 385 – 412 . doi:10.1080/16184742.2016.1178794 10.1080/16184742.2016.1178794 Anshel , M.H. , Kang , M

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Kathryn L. Heinze and Di Lu

school athletes in 20 sports . The American Journal of Sports Medicine, 40 ( 4 ), 747 – 755 . PubMed doi:10.1177/0363546511435626 10.1177/0363546511435626 Mason , D.S. ( 1997 ). Revenue sharing and agency problems in professional team sport: The case of the National Football League . Journal of

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Gashaw Abeza, David Finch, Norm O’Reilly, Eric MacIntosh and John Nadeau

–4 ), 278 – 294 . doi:10.1080/0965254X.2015.1095226 10.1080/0965254X.2015.1095226 Pronschinske , M. , Groza , M.D. , & Walker , M. ( 2012 ). Attracting Facebook ‘fans’: The importance of authenticity and engagement as a social networking strategy for professional sport teams . Sport Marketing

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Gareth J. Jones, Katie Misener, Per G. Svensson, Elizabeth Taylor and Moonsup Hyun

. , Anagnostopoulos , C. , Chadwick , S. , & Sparks , L. ( 2016 ). Applying a communicating vessels framework to CSR value co-creation: Empirical evidence from professional team sport organizations . Journal of Sport Management, 30 ( 6 ), 702 – 719 . doi: 10.1123/jsm.2016-0032 Legg , E. , Jones , G

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Thilo Kunkel, Rui Biscaia, Akiko Arai and Kwame Agyemang

how the athlete is different from other athletes ( Hasaan et al., 2018 ; Montoya, 2002 ). Although athlete brand awareness is often generated through team/sport prominence and socializing agents such as media and peer group influence ( Hasaan et al., 2018 ), brand image generation is more

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Lauren C. Hindman and Nefertiti A. Walker

differently ( Aicher & Sagas, 2010 ; Burton, Borland, & Mazerolle, 2012 ). Stereotypes can even lead to managers evaluating the same skills and experiences differently based on gender, such as by valuing the team sport participation of men but not women ( Joseph & Anderson, 2016 ). Another common sexism

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Kyungyeol (Anthony) Kim, Kevin K. Byon and Paul M. Pedersen

identification with the team . Sport Marketing Quarterly, 27, 93 – 106 . Appendix Items and Factor Loadings for Studies 1 and 2 Constructs/items Factor loadings Study 1 Study 2 Active coping  I concentrate on ways the problem could be solved. .83 .81  I try to make a plan of action for the problem. .92 .91