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Matthew Katz, Bob Heere and E. Nicole Melton

Wrigley Field ( Holt, 1995 ), an individual’s interactions with other consumers represent a salient component of commitment to his or her favorite team. Sport consumption is not merely an individual activity; rather, individual sport consumption needs to be conceptualized as part of the larger network of

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Elizabeth A. Taylor, Matt R. Huml and Marlene A. Dixon

.1037/1076-8998.5.2.278 Anagnostopoulos , C. , Winand , M. , & Papadimitriou , D. ( 2016 ). Passion in the workplace: Empirical insights from team sport organisations . European Sport Management Quarterly, 16 , 385 – 412 . doi:10.1080/16184742.2016.1178794 10.1080/16184742.2016.1178794 Anshel , M.H. , Kang , M

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Jeffrey A. Graham and Marlene A. Dixon

implications is discussed in more detail in the following sections. Masculinity Studies Investigations of masculinity in sport, especially team sport, have often looked specifically at how orthodox (hegemonic) masculinity is constructed, protected, and passed down ( Schacht, 1996 ). Orthodox masculinity is

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Brendan O’Hallarn, Stephen L. Shapiro, Marion E. Hambrick, D.E. Wittkower, Lynn Ridinger and Craig A. Morehead

). Professional team sport and Twitter: Gratifications sought and obtained by followers . International Journal of Sport Communication, 7 ( 2 ), 188 – 213 . doi:10.1123/IJSC.2014-0005 10.1123/IJSC.2014-0005 Girginova , K. ( 2015 ). New media, creativity, and the Olympics: A case study into the use of

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Jacqueline McDowell, Yung-Kuei Huang and Arran Caza

Exercise Science , 8 ( 4 ), 303 – 317 . Keidel , R.W. ( 1987 ). Team sport models as a generic organizational framework . Human Relations , 40 , 591 – 612 . doi:10.1177/001872678704000904 10.1177/001872678704000904 Kim , M. , Kim , A.C.H. , & Reid , C. ( 2017 ). Positive organisational

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Thilo Kunkel, Rui Biscaia, Akiko Arai and Kwame Agyemang

how the athlete is different from other athletes ( Hasaan et al., 2018 ; Montoya, 2002 ). Although athlete brand awareness is often generated through team/sport prominence and socializing agents such as media and peer group influence ( Hasaan et al., 2018 ), brand image generation is more

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Kathryn L. Heinze and Di Lu

school athletes in 20 sports . The American Journal of Sports Medicine, 40 ( 4 ), 747 – 755 . PubMed doi:10.1177/0363546511435626 10.1177/0363546511435626 Mason , D.S. ( 1997 ). Revenue sharing and agency problems in professional team sport: The case of the National Football League . Journal of

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Joseph H. Moore

team sport and Twitter: Gratifications sought and obtained by followers . International Journal of Sport Communication, 7 , 188 – 213 . doi:10.1123/IJSC.2014-0005 10.1123/IJSC.2014-0005 Gillett , R. ( 2014 , September 18 ). Why we’re more likely to remember content with images and video

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Yuhei Inoue, Mikihiro Sato, Kevin Filo, James Du and Daniel C. Funk

account for more specific differences in the type of spectating experiences. For instance, watching an individual sport provides a different experience from watching a team sport, and the duration of a sport event can create a different experience. Consequently, these different experiences may have

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Lauren C. Hindman and Nefertiti A. Walker

differently ( Aicher & Sagas, 2010 ; Burton, Borland, & Mazerolle, 2012 ). Stereotypes can even lead to managers evaluating the same skills and experiences differently based on gender, such as by valuing the team sport participation of men but not women ( Joseph & Anderson, 2016 ). Another common sexism