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Matthew Katz, Bob Heere and E. Nicole Melton

Wrigley Field ( Holt, 1995 ), an individual’s interactions with other consumers represent a salient component of commitment to his or her favorite team. Sport consumption is not merely an individual activity; rather, individual sport consumption needs to be conceptualized as part of the larger network of

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Brendan O’Hallarn, Stephen L. Shapiro, Marion E. Hambrick, D.E. Wittkower, Lynn Ridinger and Craig A. Morehead

). Professional team sport and Twitter: Gratifications sought and obtained by followers . International Journal of Sport Communication, 7 ( 2 ), 188 – 213 . doi:10.1123/IJSC.2014-0005 10.1123/IJSC.2014-0005 Girginova , K. ( 2015 ). New media, creativity, and the Olympics: A case study into the use of

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Gashaw Abeza, David Finch, Norm O’Reilly, Eric MacIntosh and John Nadeau

–4 ), 278 – 294 . doi:10.1080/0965254X.2015.1095226 10.1080/0965254X.2015.1095226 Pronschinske , M. , Groza , M.D. , & Walker , M. ( 2012 ). Attracting Facebook ‘fans’: The importance of authenticity and engagement as a social networking strategy for professional sport teams . Sport Marketing

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Kyungyeol (Anthony) Kim, Kevin K. Byon and Paul M. Pedersen

– 373 . doi:10.1002/mar.20009 10.1002/mar.20009 Yim , B.H. , & Byon , K.K. ( 2018 ). The influence of emotions on game and service satisfaction and behavioral intention in winning and losing situations: Moderating effect of identification with the team . Sport Marketing Quarterly, 27, 93 – 106

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Gareth J. Jones, Katie Misener, Per G. Svensson, Elizabeth Taylor and Moonsup Hyun

simplicity . Psychometrika, 39, 31 – 36 . doi: 10.1007/BF02291575 Kolyperas , D. , Anagnostopoulos , C. , Chadwick , S. , & Sparks , L. ( 2016 ). Applying a communicating vessels framework to CSR value co-creation: Empirical evidence from professional team sport organizations . Journal of

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Thilo Kunkel, Rui Biscaia, Akiko Arai and Kwame Agyemang

how the athlete is different from other athletes ( Hasaan et al., 2018 ; Montoya, 2002 ). Although athlete brand awareness is often generated through team/sport prominence and socializing agents such as media and peer group influence ( Hasaan et al., 2018 ), brand image generation is more

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Shaun M. Anderson and Matthew M. Martin

communicating vessels framework to CSR value co-creation: Empirical evidence from professional team sport organizations . Journal of Sport Management, 30 , 702 – 719 . doi:10.1123/jsm.2016-0032 10.1123/jsm.2016-0032 Lapchick , R. , Neelands , B. , Estralla , B. , Rainey , P. , & Gerhart , Z

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Jacqueline McDowell, Yung-Kuei Huang and Arran Caza

Exercise Science , 8 ( 4 ), 303 – 317 . Keidel , R.W. ( 1987 ). Team sport models as a generic organizational framework . Human Relations , 40 , 591 – 612 . doi:10.1177/001872678704000904 10.1177/001872678704000904 Kim , M. , Kim , A.C.H. , & Reid , C. ( 2017 ). Positive organisational

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Elizabeth A. Taylor, Matt R. Huml and Marlene A. Dixon

.1037/1076-8998.5.2.278 Anagnostopoulos , C. , Winand , M. , & Papadimitriou , D. ( 2016 ). Passion in the workplace: Empirical insights from team sport organisations . European Sport Management Quarterly, 16 , 385 – 412 . doi:10.1080/16184742.2016.1178794 10.1080/16184742.2016.1178794 Anshel , M.H. , Kang , M

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Lauren C. Hindman and Nefertiti A. Walker

differently ( Aicher & Sagas, 2010 ; Burton, Borland, & Mazerolle, 2012 ). Stereotypes can even lead to managers evaluating the same skills and experiences differently based on gender, such as by valuing the team sport participation of men but not women ( Joseph & Anderson, 2016 ). Another common sexism