This study examined the self-perceived compliance of health club facility operators with the American with Disabilities Act (ADA). A 112-item survey was developed to assess; awareness of ADA regulations, knowledge of the ADA and disability function, perceptions toward ADA regulations, and self-perceived compliance with ADA regulations. The questionnaire was administered to a random sample (N = 190) of facility operators in Ohio. Because only 45 (23.7%) responded, surveys were sent to the remainder of the facility operators (n = 180), yielding another 5 usable questionnaires. To verify the questionnaire's subscale structure, item-to-total correlations and internal consistency estimates (a) were utilized, and descriptive statistics and correlations were carried out. The findings suggest that low levels of awareness are associated with low to moderate levels of self-perceived compliance, that facility operators are only moderately knowledgeable and generally perceptive of the ADA, and that they are not fully complying with ADA regulations.
Mark R. Lyberger and Donna L. Pastore
Stephen D. Ross, Jeffrey D. James and Patrick Vargas
The Team Brand Association Scale (TBAS), which is intended to measure professional sport team brand associations, was developed through the use of a free-thought listing technique in combination with a confirmatory factor analysis procedure. Information was provided by individuals regarding their favorite sports team, and 11 dimensions underlying professional sport team brand associations were identified: nonplayer personnel, team success, team history, stadium community, team play characteristics, brand mark, commitment, organizational attributes, concessions, social interaction, and rivalry. Review of the TBAS psychometric properties indicated that eight dimensions had acceptable reliabilities (Cronbach’s alpha scores ranging from .76-.90), as well as content validity (verified by a 3-member expert panel review), discriminant validity (based on correlations among latent constructs and their standard errors), concurrent validity (significant correlations with an external measure), and construct validity.
Tom Mueller and Marilyn S. Roberts
This article examines the state of sponsorship marketing and its correlation with branding-measurement models deemed most salient by corporations. Academic literature including sponsorship-value analysis, stockholder response to sport and brand activities, measurements of brand value, and the application of brand theory are explored. The readings suggest that a sports entity must deliver a positive and complementary brand association to attract corporate partners. Sport entities that remain competitive in the marketplace will build individual, strong brands that add to, and do not deplete or detract from, the equity built in the corporate sponsor’s brand.
The purpose of this study was to assess the extent to which the Japanese sport industry was affected by business fluctuations in the domestic economy during the 1986-1993 business cycle. In addition, the relations between changes in the general economy (gross domestic product, combined sector in the economic activities, family income, living expenditures, and working hours) and the value of the sport industry were investigated. The annual figures for these variables were derived from several government and nongovernment publications, and the percentage changes in these variables were used in multiple regression analysis. Analysis indicated that the trend in value of the sport industry was affected by the fluctuations and demonstrated positive correlation with the changes in the combined sector in the general economy. However, the trend in value of the sport industry was not correlated with trends in family income or living expenditures during the period under observation. Subsequent analysis of the sportswear sector in the sport industry demonstrated negative correlation with working hours.
Andrea N. Geurin-Eagleman
Masters sport participation is continually increasing, and although much research has uncovered masters participation motives, it has been noted that an understanding of community among masters athletes was also necessary. Online communities of sport participants have been examined only minimally, with research uncovering correlations between new-media use and sport-participation frequency. Using uses and gratifications theory, this study sought to examine masters gymnastics participants to develop a better understanding of athletes’ use of online communities in relation to their sport participation and examine differences in online community use based on demographics. Online survey results from 164 international participants revealed they used new media primarily for fanship, information, and technical knowledge, and online masters gymnastics communities were most often extensions of in-person training groups and communities. These findings and their implications are discussed in the article.
Margie A. Weaver and Packianathan Chelladurai
Associate/Assistant athletic administrators from Division I (139 males, 123 females) and Division III (130 males, 123 females) universities of the NCAA responded to a questionnaire consisting of (a) items eliciting background information, (b) perceived and preferred mentoring functions measured by the Mentor Role Instrument (Ragins & McFarlin, 1990), (c) perceived barriers to mentoring measured by Perceived Barriers Scale (Ragins & Cotton, 1991), and a scale of satisfaction developed for the study. Factor analysis yielded three facets of satisfaction: Work Group, Extrinsic Rewards, and Intrinsic Rewards. The results of MÁNOVA showed that an equal proportion of males and females had experienced mentoring relationships, and mentored individuals were more satisfied with work than their non-mentored counterparts. Respondents from Division I received significantly higher salaries, and they were more satisfied with their extrinsic rewards than the respondents from Division III. Finally, correlational analyses showed positive but weak relationships between mentoring functions and the satisfaction facets.
Joanne C. MacLean and Packianathan Chelladurai
The purpose of this study was to define the dimensions of coaching performance for coaches and to develop a scale to measure those dimensions. The literature-based model used in this study espoused the use of three broad categories—behavioral product factors, behavioral process factors related to the task, and behavioral process factors related to maintenance of the organization. Each of these broad categories was further subdivided into two classes to yield a model of six dimensions of coaching performance. The dimensions explored were (a) team products, (b) personal products, (c) direct task behaviors, (d) indirect task behaviors, (e) administrative maintenance behaviors, and (f) public relations behaviors. Seventy-seven administrators and 363 coaches from Canadian Intercollegiate Athletic Union institutions responded to the coaching performance scale for the purposes of this study. Item-to-total correlations, confirmatory factor analysis, and internal consistency estimates supported the conceptual model and yielded a psychometrically sound Scale of Coaching Performance (SCP).
Se-Hyuk Park and Yong-Man Kim
This paper describes the development of a 20-item instrument for assessing participants' attitudinal loyalty in the contexts of recreational sport activities. Out of 211 participants, 189 provided usable responses to the questionnaire regarding demographics, attitudes toward recreational sport participation, and intention to renew membership. An analysis revealed three factors that formed the subscales for attitudinal loyalty construct: normative, affective, and investment loyalty. All scales had coefficient alpha values of .70 or above. Thus, the analyses confirmed the validity and the reliability of the questionnaire after translation of the items from English into Korean and their adaptation to recreational sport contexts. The matrix of correlations among attitudinal loyalty dimensions indicates that one dimension cannot fully predict another, and that all dimensions must be simultaneously taken into account in describing the attitudinal loyalty construct. The multifaceted nature of attitudinal loyalty construct may prove useful for segmenting the recreational sport market.
M. Elizabeth Verner, Jeffrey B. Hecht and A. Gigi Fansler
This paper describes the development of a survey instrument to assess athletics donor motivation. An extensive literature review, followed by interviews with athletics donors, identified 14 dimensions of donor motivation. Expert review and field testing of potential survey items reduced the number of dimensions of athletics donor motivation to 12. The final instrument, Motivation of Athletics Donors (MAD-1), was pilot tested with a sample of donors from 10 NCAA Division I athletics programs. Eleven scales were validated using confirmatory factor analysis, scale reliabilities (Cronbach's alpha), and item-to-total correlations. These results (a) provide the foundation necessary for systematic study of athletics donor behavior utilizing social cognitive theory as the theoretical framework, and (b) support the use of the MAD-1 as a practical instrument for assessing the specific motivations of any particular donor group.
Matthew J. Robinson and Galen T. Trail
The purpose of this study was to investigate the relationships among gender, type of sport, motives, and points of attachment to a team for spectators of selected intercollegiate sports. The significant MANOVA results indicated that gender explained 2% of the variance in motives and 3% of the variance in points of attachment; type of sport explained 4% and 7% of the variance in motives and points of attachment, respectively. A canonical correlation analysis suggested three significant and meaningful variates, which together showed a shared variance between motives and points of attachment in excess of 70%. This suggests that collegiate marketers and managers might want to design their marketing communications to emphasize the relationships among motives and points of attachment rather than trying to segment their fan and spectator base by gender or by type of sport.