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Mark Lowes and Christopher Robillard

– 408 . doi:10.1123/ijsc.6.4.394 10.1123/ijsc.6.4.394 Gibbs , C. , O’Reilly , N. , & Brunette , M. ( 2014 ). Professional team sport and Twitter: Gratifications sought and obtained by followers . International Journal of Sport Communication, 7 ( 2 ), 188 – 213 . doi:10.1123/IJSC.2014-0005 10

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Karin A. Pfeiffer and Michael J. Wierenga

, approximately 37% of 6- to 12-year-old children report playing a team sport on a regular basis ( Aspen Institute, 2018 ). These statistics, along with others, led to a “C” grade for organized sport participation because they indicate that about half of children and adolescents are playing sports. In addition

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Jason Daniels, Thilo Kunkel and Adam Karg

). Population by age and sex, regions of Australia, 2012 . Retrieved from http://www.abs.gov.au/AUSSTATS/abs@.nsf/DetailsPage/3235.02012 Bauer , H.H. , Stokburger-Sauer , N.E. , & Exler , S. ( 2008 ). Brand image and fan loyalty in professional team sport: A refined model and empirical assessment

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Ted Hayduk III and Matt Walker

. , Groza , M.D. , & Walker , M. ( 2012 ). Attracting Facebook ‘fans’: The importance of authenticity and engagement as a social networking strategy for professional sport teams . Sport Marketing Quarterly, 21 ( 4 ), 221 . Ross , S.A. ( 1977 ). The determination of financial structure: The

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Bradley J. Baker, Jeremy S. Jordan and Daniel C. Funk

, 2017 ). IBISWorld estimates organized road racing is a $1.4 billion industry worldwide ( Wahba, 2015 ). Unlike professional team sport events that rely on spectator appeal, economic success of running events is driven by participant consumption ( Wicker, Hallmann, & Zhang, 2012 ). Yet, the explosive

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Sophie Knights, Emma Sherry, Mandy Ruddock-Hudson and Paul O’Halloran

) organizational support. These findings are likely generalizable to other professional team sport contexts globally. Second, this study also identified that although athletes were largely satisfied with the level of support they received from family and friends, many discussed the lack of support from their respective

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Haichun Sun and Tan Zhang

prevalent physical education curriculum for several decades and is still a dominant one at the present time, especially for secondary physical education. Centered on providing sport experiences, especially team-sport experiences, the multiactivity approach seems to provide opportunities to engage students

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Brian P. McCullough, Madeleine Orr and Nicholas M. Watanabe

.tourman.2008.12.006 Crompton , J.L. ( 1995 ). Economic impact analysis of sports facilities and events: Eleven sources of misapplication . Journal of Sport Management, 9 ( 1 ), 14 – 35 . doi: 10.1123/jsm.9.1.14 Crompton , J.L. ( 2001 ). Public subsidies to professional team sport facilities in the

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Anthony Krautmann, Peter von Allmen and Stephen J.K. Walters

of Sport Management , 30 ( 5 ), 506 – 520 . 10.1123/jsm.2015-0305 Krautmann , A.C. ( 2017 ). Contract extensions: The case of Major League Baseball . Journal of Sports Economics . doi:10.1177/1527002516656727 Mason , D.S. ( 1997 ). Revenue sharing and agency problems in professional team

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Jun Woo Kim, Marshall Magnusen and Hyun-Woo Lee

understand and serve sport consumers. Although sport marketers are limited in their capabilities to measure the emotions of sport consumers at live sport events, they can strategize ways in which to respond to the on-field performance of their respective sport team. Sport consumers who watched a relieving