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Chadron Hazelbaker and Matthew Martin

Sport Law, 11 ( 2 ), 297 . SHARP Center . ( 2013 ). Progress and promise: Title IX at 40 conference. White Paper . Ann Arbor, MI : The Sport, Health, and Activity Research and Policy Center . Tsitsos , W. , & Nixon , H.L. ( 2012 ). The Star Wars arms race in college athletics: Coaches’ pay

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Steve Swanson and Samuel Y. Todd

. After a few minutes, Lauren explained how she’s really supportive of the project, and conveyed that she wants to do everything she can to support it, but also said from the start that she’ll need to be ultra-conscious that the Orcas brand image is in no way tarnished by future activities in this

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Jörg Vianden and Elizabeth A. Gregg

were part of at the time of data collection. Job refers to how many hours per week the participant worked on or off campus. Office hours captures how many faculty office hours over the past year the student had visited. Diversity programs assessed in how many out-of-class activities related to

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Molly Hayes Sauder, Michael Mudrick and Jaime R. DeLuca

classroom, experiential learning opportunities, extracurricular activities, and interpersonal interactions. As this study illuminates more about the factors that shape females’ experiences in the sport management major, it provides an important step in helping to diminish the aforementioned “educational and

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Jules Woolf, Jess C. Dixon, B. Christine Green and Patrick J. Hill

exchange, and academic writing support (among others), the DSA also oversaw the DAR. The DAR was comprised of a moderately sized intercollegiate athletics program (15 varsity teams), and a comprehensive recreation program that included a full suite of exercise classes and intramural activities (see

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David Atkin, Leo W. Jeffres, Jae-Won Lee and Kimberly A. Neuendorf

The current study examined relationships between sports consumption, values, and media use. In particular, the authors considered relationships between athletic or physical values, perceptions of their portrayal in the entertainment media, sports media use, athletic behaviors (attending events, playing sports), and general media use. A probability survey in a major metropolitan area revealed that sports fandom is related to the importance of being healthy, athletic, and physically fit. These findings suggest that the “passive” leisure allocations commonly ascribed to sports viewing do not displace “active” leisure in the form of actual attendance at sporting events and programs. With regard to sports competition generally, then, the authors see little support for Putnam’s (1995, 2001) metaphor of “bowling alone” (or media-induced malaise) among our sports fans.

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Richard M. Southall and Mark S. Nagel

Over the past few years the National Collegiate Athletic Association (NCAA) Division I women’s basketball tournament has drawn larger crowds, generated increased television ratings, and attracted higher levels of advertising spending. Division I women’s basketball is now viewed as the women’s “revenue” sport. In light of the limited analysis of the organizational conditions that frame college-sport broadcast production, this case study examines the impact of influential actors on the representation process of big-time college-basketball telecasts. Using a mixed-method approach, this article investigates production conditions and processes involved in producing women’s basketball tournament broadcasts, examines the extent to which these broadcasts are consistent with the NCAA’s educational mission, and considers the dominant institutional logic that underpins their reproduction. In so doing, this case study provides a critical examination of women’s basketball tournament broadcasts and how such broadcasts constitute, and are constituted by, choices in television production structures and practices.

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B. Colin Cork and Terry Eddy

The purpose of this study was to examine endorsement-related tweets from athletes and determine which characteristics of those tweets could increase the degree of electronic word-of-mouth marketing (eWOM) generated by the message. Previous literature has suggested that the retweet function in Twitter is a form of eWOM. Through the lens of eWOM, the concepts of vividness, interactivity, and congruence are used to understand what tweet characteristics generate the most retweets. A sample of professional-athlete endorsement and sponsored tweets (n = 669) was used and coded based on frameworks adapted from previous studies. Results indicated that the interaction between levels of high vividness and high interactivity generated the highest frequency of retweets. Reported findings could inform athletes and/or brand managers in ways to increase the eWOM of sponsored messages on Twitter.

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Joris Drayer, Brendan Dwyer and Stephen L. Shapiro

under immense scrutiny. Of primary concern was whether DFS should be considered a form of illegal sport gambling. This debate, centered around the notion of whether the activity should be considered a game of skill or chance, took a major turn in 2015 when McKinsey and Co. published a study of DFS