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Janelle Joseph

and identities. If sport is an important site for boys and men to confirm their masculinity, and advertising is an industry that offers a promotional vehicle to publicly circulate images of masculinity, it behooves us to understand deeply how sport promotional culture operates to influence public

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.4.557 Mediating Sport, Myth, and Masculinity: The National Hockey League’s “Inside the Warrior” Advertising Campaign Sarah Gee * 12 2009 26 4 578 598 10.1123/ssj.26.4.578 ssj Sociology of Sport Journal 0741-1235 1543-2785 2009 26 4 10.1123/ssj.2009.26.issue-4 Research 10.1123/ssj.26.4.491 10.1123/ssj.26

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Stories Aaron Smith * 7 2009 23 4 483 510 10.1123/jsm.23.4.483 Investigating Factors Affecting Brand Awareness of Virtual Advertising Yosuke Tsuji * Gregg Bennett * James H. Leigh * 7 2009 23 4 511 544 10.1123/jsm.23.4.511 jsm Journal of Sport Management 0888-4773 1543-270X 2009 23 4 10.1123/jsm

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as an Assessment Tool for Disordered Eating Kristin L. Wiginton PhD Deborah Rhea Ph.D. 10 1999 8 8 2 2 63 63 72 72 10.1123/wspaj.8.2.63 Gender Portrayals in Sports-Product Point-Of-Purchase Advertising Jacquelyn Cuneen Cathryn L. Claussen 10 1999 8 8 2 2 73 73 102 102 10.1123/wspaj.8.2.73 A

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Elite Indigenous Athletes in Australian Football Matthew Nicholson * Russell Hoye * David Gallant * 3 2011 25 2 131 142 10.1123/jsm.25.2.131 The Effects of Athlete-Endorsed Advertising: The Moderating Role of the Athlete-Audience Ethnicity Match Kihan Kim * Yunjae Cheong * 3 2011 25 2 143 155

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.3.312 Case Study The Impact of Gamer Motives, Consumption, and In-Game Advertising Effectiveness: A Case Study of Football Sport Video Games Beth A. Cianfrone * James J. Zhang * 9 2013 6 3 325 347 10.1123/ijsc.6.3.325 Gender and Predictors of Multiplatform Media Uses: A Case Study of the Super Bowl Roger

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.2017-0044 jsm.2017-0044 Effects of Brand Congruity and Game Difficulty on Gamers’ Response to Advertising in Sport Video Games Yongjin Hwang * Khalid Ballouli * Kevin So * Bob Heere * 1 09 2017 1 09 2017 31 5 480 496 10.1123/jsm.2017-0022 jsm.2017-0022 Shifting Responses to Institutional Change

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21 21 48 48 10.1123/wspaj.11.2.21 Supportive or Hostile? Teasing or Professional? Women Sportswriters Categorize Locker Room Interaction Toni Bruce 10 2002 11 11 2 2 49 49 76 76 10.1123/wspaj.11.2.49 Selling Girls Short: Advertising and Gender Images in Sports Illustrated for Kids Susan Lynn PhD

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Articles Olympism and Consumption: An Analysis of Advertising in the British Media Coverage of the 2004 Athens Olympic Games Joseph Maguire * Katie Butler * Sarah Barnard * Peter Golding * 6 2008 25 2 167 186 10.1123/ssj.25.2.167 Article Producing Allblacks.com: Cultural Intermediaries and

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Introduction Recovering (From) Janet Jackson’s Breast: Ethics and the Nexus of Media, Sports, and Management Lawrence A. Wenner * 10 2004 18 4 315 334 10.1123/jsm.18.4.315 Research and Reviews Selling (Out) the Sporting Woman: Advertising Images in Four Athletic Magazines Susan Lynn * Marie