Search Results

You are looking at 61 - 70 of 1,080 items for :

  • "identification" x
Clear All
Restricted access

Stephen L. Shapiro, Lynn L. Ridinger and Galen T. Trail

The growth of college sport over the last several years, combined with increased competition for the sport consumer dollar, has created a need to understand spectator consumption behavior. In addition, the impact of a new football program can generate interest that influences future spectator spending decisions. Using identity theory as a framework, the current study examined the differential effects of past sport consumer behaviors on various future sport consumer intentions within the context of a new college football program. Consumption intentions included attendance, sponsor support, and merchandise purchases. Furthermore, this investigation helped to determine how much variance past behaviors would explain in behavioral intentions after controlling for nine points of attachment. Data were collected from spectators of a Football Championship Subdivision (FCS) football program located in the Mid-Atlantic region. The findings suggest past behavior predicted future intentions; however, the amount of variance explained varied dramatically depending on specific past behaviors and points of attachment. These results can help sport marketers develop strategies to capitalize on the interest generated through new athletic programs.

Restricted access

Mickaël Campo, Diane Mackie, Stéphane Champely, Marie-Françoise Lacassagne, Julien Pellet and Benoit Louvet

team contexts influenced by identification with group memberships of different kinds and at different levels, especially if such identifications are simultaneously active and salient? This is the question considered in the current research. Research on social identity indicates that individuals may

Restricted access

Henry Wear and Bob Heere

communities ( Grant et al., 2011 ) and what role the actual brand itself plays within this process. In the sport industry, it has been found that fellow fans might in fact be more important than attachment, satisfaction, and identification in bringing fans to the stadium ( Yoshida, Heere, & Gordon, 2015

Restricted access

Yuhei Inoue, Mikihiro Sato, Kevin Filo, James Du and Daniel C. Funk

psychologically engaging in sport events through social identification with teams competing in the events ( Inoue, Funk, Wann, Yoshida, & Nakazawa, 2015 ). The propositions that these two pathways can influence subjective well-being can be theoretically drawn from a body of research demonstrating the meaning

Restricted access

Elizabeth B. Delia

identification often translate into positive behavioral outcomes for sport entities themselves ( Lock & Heere, 2017 ). Despite the benefits of team identification for fans and the sport entities they identify with, there are also negative consequences of team identification. Negative consequences of team

Restricted access

Maria Grazia Monaci and Francesca Veronesi

role identification. Generally, women are considered more “emotional” than men ( Brody, 1999 ; Fischer & LaFrance, 2015 ). However, Fabes and Martin ( 1991 ) have shown that, even if women do express emotions more than men ( Chaplin & Aldao, 2013 ; Johnson & Shulman, 1988 ), few gender differences

Open access

Mitch Abrams and Michelle L. Bartlett

of the subspecialties of clinical psychology, sport psychology, and forensic psychology. This paper serves to provide an overview of context-specific approaches to pertinent identification and treatment issues. An overview of sexual abuse victim and perpetrator identification will be offered along

Restricted access

Brian M. Mills, Scott Tainsky, B. Christine Green and Becca Leopkey

to increase league aggregate demand across the season, likely putting rival fans in contact more often ( Lenor et al., 2016 ; Szymanski & Winfree, 2017 ). The emotional intensity of sport rivalries is presumably related to fans’ identification with the team. As fans identify with the team, they

Restricted access

Scott A. Conger, Alexander H.K. Montoye, Olivia Anderson, Danielle E. Boss and Jeremy A. Steeves

previously validated for both exercise identification and repetition counting for each of the five exercises ( Steeves et al., In Press ). Before beginning each exercise, a research assistant demonstrated the exercise at the selected speed with complete range of motion for the participant. Using a self

Restricted access

Matthew Katz, Aaron C. Mansfield and B. David Tyler

team identification ( Wann & Branscombe, 1993 ), which developed into one of the most widely studied phenomena within sport ( James, Delia, & Wann, 2019 ). Most team identification researchers focus on the consequences of individuals’ identification with sport teams, emphasizing consumer behaviors such