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Gashaw Abeza, Norm O’Reilly and Benoit Seguin

In 2015, we, the guest editors of this special issue of the International Journal of Sport Communication ( IJSC ), published a study that assessed the history and state of social-media scholarship in sport-management research. The study was a census review of 123 social-media articles mined from

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Julia S. Glahn

’s acclaimed television show Atlanta . If you’re interested in the business of sport, social media, film, Black American culture, or all of the above, there is much to enjoy in High Flying Bird . It might even spark some interesting conversation in a sport communication class! References Edwards , H

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Isabell Mills

in sport sociology. Finally, the quantitative and qualitative data are excellent resources for scholars in the areas of sport sociology, sport communication, and even sport marketing. References King , C.R. ( 2010 ). The Native American mascot controversy: A handbook . Lanhan, MD : Rowman

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Maurice Vergeer and Leon Mulder

’ popularity on Twitter, explained by their actual use of Twitter (i.e., networking and communicating). The number of Twitter followers is considered a core social media metric and is used in several fields of social media research. For example, in sport communication, Pronschinske, Groza, and Walker ( 2012

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Jimmy Sanderson, Matthew Zimmerman, Sarah Stokowski and Alison Fridley

://www.cbssports.com/nfl/news/report-police-called-after-texans-fan-harasses-matt-schaub-at-home/ Browning , B. , & Sanderson , J. ( 2012 ). The positives and negatives of Twitter: Exploring how student-athletes use Twitter and respond to critical tweets . International Journal of Sport Communication, 5, 503 – 521 . doi:10.1123/ijsc.5.4.503 10.1123/ijsc.5.4.503 Burla , L. , Knierim , B

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Melvin Lewis, Kenon A. Brown, Samuel D. Hakim, Andrew C. Billings and Carla H. Blakey

leagues . International Journal of Sport Communication, 11 ( 3 ), 389 – 413 . doi:10.1123/ijsc.2018-0013 10.1123/ijsc.2018-0013 Achen , R.M. , Ryerson , K. , & Clavio , G. ( 2017 ). What customers want: Defining engagement on social media in sport . Global Sport Business Journal, 5 ( 3 ), 1

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Travis R. Bell and Karen L. Hartman

, and outlet. Sport communication scholars have used LIWC to examine reader responses to a newspaper op-ed ( Bell & Sanderson, 2016 ) and how sports teams and apparel companies use social media to promote values and emotion in branding ( Lee & Kahle, 2016 ). An additional round of qualitative

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Joseph H. Moore

retain more than those who observe for diversion. The same could be true for those who read news in a print form or those who follow news on Twitter. Uses-and-gratification theory has been used frequently in the study of sport communication. Filo, Lock, and Karg ( 2014 ) reviewed social media research as

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Mark E. Moore

environmental conditions, sport management and sport communication professionals must possess a working knowledge of fiscal management. This fourth edition of Financing Sport provides a thorough and insightful overview of the financial management of the sport enterprise. This textbook equips sport

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Dustin A. Hahn, Matthew S. VanDyke and R. Glenn Cummins

& Bennett, 2011 ). Despite the long-standing interest in sport statistics, sport communication scholars have failed to explore them in great detail. Although the content, structure, and subjects of mediated sport have been examined in a variety of studies ( Lavelle, 2010 ; Morris & Nydahl, 1983 ; Sullivan