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Maurice Vergeer and Leon Mulder

’ popularity on Twitter, explained by their actual use of Twitter (i.e., networking and communicating). The number of Twitter followers is considered a core social media metric and is used in several fields of social media research. For example, in sport communication, Pronschinske, Groza, and Walker ( 2012

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Travis R. Bell and Karen L. Hartman

, and outlet. Sport communication scholars have used LIWC to examine reader responses to a newspaper op-ed ( Bell & Sanderson, 2016 ) and how sports teams and apparel companies use social media to promote values and emotion in branding ( Lee & Kahle, 2016 ). An additional round of qualitative

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Joseph H. Moore

retain more than those who observe for diversion. The same could be true for those who read news in a print form or those who follow news on Twitter. Uses-and-gratification theory has been used frequently in the study of sport communication. Filo, Lock, and Karg ( 2014 ) reviewed social media research as

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Dustin A. Hahn, Matthew S. VanDyke and R. Glenn Cummins

& Bennett, 2011 ). Despite the long-standing interest in sport statistics, sport communication scholars have failed to explore them in great detail. Although the content, structure, and subjects of mediated sport have been examined in a variety of studies ( Lavelle, 2010 ; Morris & Nydahl, 1983 ; Sullivan

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Mark E. Moore

environmental conditions, sport management and sport communication professionals must possess a working knowledge of fiscal management. This fourth edition of Financing Sport provides a thorough and insightful overview of the financial management of the sport enterprise. This textbook equips sport

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Khalid Ballouli

well suited for undergraduate and graduate courses on sport sociology, sport communication, and sport media, and may be an excellent resource for academics in sport management who require a synopsis of current trends in sport globalization. However, the book is limited in perspective and analysis

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Lauren McCoy

the aftermath of the Jerry Sandusky child-abuse scandal using the history of the Pennsylvania State University (Penn State). The specific nature of this book does not make it an ideal fit as a primary reading in a sport management or sport communication course. It works best for casual reading but

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Jason W. Lee

with social media, including communication strategies, relationship building, and effective brand management. Individuals teaching subjects such as sport communication and sport marketing can greatly benefit from this, as can their students. Industry professionals can also learn a great deal from the

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Mathieu Winand, Matthew Belot, Sebastian Merten and Dimitrios Kolyperas

media platform. This is the first known study that solely focuses on the social media communication of an international sport-governing body. We aimed to contribute to the existing literature on sport communication and sport management by providing evidence of how ISFs communicate on social media

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Andrew C. Billings, Melvin Lewis, Kenon A. Brown and Qingru Xu

for technology advancements and social media applications, fantasy sport is a sport communication platform that is “melding other forms of communication into the entity of the activity” ( Ruihley & Hardin, 2013 , p. 275). The consumption of fantasy sports relies heavily on information seeking from