Search Results

You are looking at 61 - 70 of 153 items for :

  • "sport communication" x
Clear All
Restricted access

Gashaw Abeza, Norm O’Reilly and Benoit Seguin

In 2015, we, the guest editors of this special issue of the International Journal of Sport Communication ( IJSC ), published a study that assessed the history and state of social-media scholarship in sport-management research. The study was a census review of 123 social-media articles mined from

Restricted access

Julia S. Glahn

’s acclaimed television show Atlanta . If you’re interested in the business of sport, social media, film, Black American culture, or all of the above, there is much to enjoy in High Flying Bird . It might even spark some interesting conversation in a sport communication class! References Edwards , H

Restricted access

Isabell Mills

in sport sociology. Finally, the quantitative and qualitative data are excellent resources for scholars in the areas of sport sociology, sport communication, and even sport marketing. References King , C.R. ( 2010 ). The Native American mascot controversy: A handbook . Lanhan, MD : Rowman

Restricted access

Maurice Vergeer and Leon Mulder

’ popularity on Twitter, explained by their actual use of Twitter (i.e., networking and communicating). The number of Twitter followers is considered a core social media metric and is used in several fields of social media research. For example, in sport communication, Pronschinske, Groza, and Walker ( 2012

Restricted access

Jimmy Sanderson, Matthew Zimmerman, Sarah Stokowski and Alison Fridley

:// Browning , B. , & Sanderson , J. ( 2012 ). The positives and negatives of Twitter: Exploring how student-athletes use Twitter and respond to critical tweets . International Journal of Sport Communication, 5, 503 – 521 . doi:10.1123/ijsc.5.4.503 10.1123/ijsc.5.4.503 Burla , L. , Knierim , B

Restricted access

Melvin Lewis, Kenon A. Brown, Samuel D. Hakim, Andrew C. Billings and Carla H. Blakey

leagues . International Journal of Sport Communication, 11 ( 3 ), 389 – 413 . doi:10.1123/ijsc.2018-0013 10.1123/ijsc.2018-0013 Achen , R.M. , Ryerson , K. , & Clavio , G. ( 2017 ). What customers want: Defining engagement on social media in sport . Global Sport Business Journal, 5 ( 3 ), 1

Restricted access

Travis R. Bell and Karen L. Hartman

, and outlet. Sport communication scholars have used LIWC to examine reader responses to a newspaper op-ed ( Bell & Sanderson, 2016 ) and how sports teams and apparel companies use social media to promote values and emotion in branding ( Lee & Kahle, 2016 ). An additional round of qualitative

Restricted access

Joseph H. Moore

retain more than those who observe for diversion. The same could be true for those who read news in a print form or those who follow news on Twitter. Uses-and-gratification theory has been used frequently in the study of sport communication. Filo, Lock, and Karg ( 2014 ) reviewed social media research as

Restricted access

Mark E. Moore

environmental conditions, sport management and sport communication professionals must possess a working knowledge of fiscal management. This fourth edition of Financing Sport provides a thorough and insightful overview of the financial management of the sport enterprise. This textbook equips sport

Restricted access

Dustin A. Hahn, Matthew S. VanDyke and R. Glenn Cummins

& Bennett, 2011 ). Despite the long-standing interest in sport statistics, sport communication scholars have failed to explore them in great detail. Although the content, structure, and subjects of mediated sport have been examined in a variety of studies ( Lavelle, 2010 ; Morris & Nydahl, 1983 ; Sullivan