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Peter Han, Mark Dodds, Tara Mahoney, Kristi Schoepfer and Justin Lovich

Social media platforms, such as Facebook, Twitter, Instagram, YouTube, and Snapchat, have become extremely popular; they serve as tools to connect individuals in a public forum. However, collegiate student-athletes use social media to send messages that may reflect poorly on their educational institutions. For example, student-athletes have posted profanity, obscene messages, compromising photographs, and even threatened the President of the United States while using social media. These messages create negative publicity for the college since athletics and student-athletes are a visible aspect of the institution. As such, inappropriate social media use has become a major concern with college athletic departments. Because the NCAA requires member institutions to adequately and consistently monitor social networking activity, colleges have responded to the actions by disciplining student-athletes that use social media negatively to voice their opinions; in some cases, this punishment has been as severe as actually dismissing the student-athlete from his or her team. But, how does this action impact the public relations of the athletic department? Further, does it subject the college to possible legal action?

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Lauren Burch, Chrysostomos Giannoulakis and Shea Brgoch

This case study examines USA Wrestling’s (USAW) social media use during the 2014 National Collegiate Athletic Association (NCAA) Division I Wrestling Championships. During the three days of the event, a cross-platform content analysis of USAW’s Facebook, Twitter, YouTube, and Instagram accounts formed the foundation of the case analysis. In addition, real-life qualitative interviews were conducted with employees involved with the national governing body’s (NGB) social media implementation plan. Students will be asked to develop social media-based messaging to reach and engage the NGB’s potential stakeholders, based on USAW’s communication strategy outcomes during the NCAA championships. The case provides students with the opportunity to: (a) analyze nonprofit sport organizations, (b) investigate how communication and marketing efforts differ in a not-for-profit environment, and (c) identify to what extent social media sites provide a cost-effective option to entities of similar status. To further support the pivotal role of social media within a sport organization’s overall marketing and communication mix, managerial implications pertaining to stakeholder identification and engagement strategies are included in the analysis.

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Orland Hoeber, Ryan Snelgrove, Larena Hoeber and Laura Wood

. For example, Twitter posts are an attractive source of data because of their quantity, the dynamic nature of real-life interaction, and the naturalness of the posts ( Tinati et al., 2014 ), but these elements are often lost when using small samples of the whole. Further, in order to collect a relevant

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Brigid M. Lynch, Andrea Ramirez Varela and Terry Boyle

, where members can contribute to discussion and debate about causal inference methods via Twitter. Members will be provided with a copy of a scientific article 2 weeks prior to the event and some initial discussion points. A date and time for the Twitter journal club (with unique hashtag) will also be

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Travis R. Bell

report analytics and metrics in manageable ways. The second section is new to this edition and expands on how multimedia storytelling is pervasive in the evolving world of digital sport media, with Twitter as the primary opportunity. Gisondi emphasizes the “compulsory part” (p. 89) of social media in the

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Mark Lowes and Christopher Robillard

) in their study on Twitter’s impact on the relationships between British football clubs, their supporters (spectators), and sport journalists, found that online publications and social-media platforms have enabled club teams to restrict the amount and types of information given to journalists

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Liam Kennedy, Derek Silva, Madelaine Coelho and William Cipolli III

men” would be coded as such within the demographics and gender categories. We then analyzed the clauses and sub-clauses of these codes in more detail with the assistance of qualitative software package NVivo. Table 1 Comparison of Themes Mentioned in Newspapers and Twitter Newspapers Tweets (n = 151

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Gashaw Abeza, Norm O’Reilly and Benoit Seguin

, sponsored clubs, and the sport of soccer itself. Maderer, Parganas, and Anagnostopoulos examine the practice of brand-image communication on the Facebook and Twitter accounts of the 10 most valuable European professional football (soccer) clubs. Gathering Facebook posts and Twitter feeds from the two most

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Julia S. Glahn

. Social media has been a prominent topic in IJSC, and High Flying Bird tells a story that features using Twitter to upend the system and regain control of athletes’ rights. In the movie, sports agent Ray Burk represents number-one draft pick Erick Scott, who has yet to play a single pro game thanks to

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Michelle Hayes, Kevin Filo, Caroline Riot and Andrea Geurin

be disruptions to their routines ( Rowley, 2012 ). Social media has had major impacts on athletes during major sport events. For instance, the 2012 London Olympics were deemed the Twitter Olympics due to the dominance of Twitter use by organizers, as well as athletes ( Jones, 2012 ). Fieldhouse Media