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Patrick McAvoy and Taesoo Ahn

reaching out to the older demographic you can extend compelling offers and show people how the baseball-camp birthday parties, celebrities, and giveaway items come to life. We are able to do that with programmatic advertising, not only socially but digitally this year. We’ve been working with a company

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Joris Drayer, Brendan Dwyer and Stephen L. Shapiro

In the summer and fall of 2015, the primary daily fantasy sports (DFS) websites, FanDuel and Draftkings, launched one of the most aggressive television advertising campaigns in recent memory. According to Udland ( 2015 ), these sites spent $150 million in the third quarter alone, which contributed

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Maurice Vergeer and Leon Mulder

. Because of football players’ online popularity, they are frequently approached by advertisers to promote brands ( Cruyff Institute, 2015 ). Social media advertising using celebrities is becoming increasingly popular for several reasons—first and foremost its seeming cost-effectiveness in employing free

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Bastian Popp, Chris Horbel and Claas Christian Germelmann

to sponsorship-related advertising messages . Journal of Marketing Communications, 21 ( 6 ), 408 – 424 . doi:10.1080/13527266.2013.828768 10.1080/13527266.2013.828768 Belk , R. , Fischer , E. , & Kozinets , R.V. ( 2013 ). Qualitative consumer and marketing research . Thousand Oaks, CA

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Adrien Bouchet, Thomas W. Doellman, Mike Troilo and Brian R. Walkup

, S.W. ( 2002 ). Corporate stadium sponsorships, signaling theory, agency conflicts, and shareholder wealth . Journal of Advertising Research, 42 ( 6 ), 16 – 32 . doi: 10.2501/JAR.42.6.16 10.2501/JAR.42.6.16 Clark , J.M. , Cornwell , T.B. , & Pruitt , S.W. ( 2009 ). The impact of title

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Katie Teller, Mark Abbey-Lambertz, Nasira Sharma, Alan Waite, Scott Ickes and Jason A. Mendoza

Proposals centered on improving awareness of the WSB program and expanding the route or otherwise altering it to allow for more families to join. Most parents interviewed made proposals related to increased advertising/awareness. Some parents also suggested changes to the WSB route, either to expand the

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Ashley N. Weingartz and Stacy Warner

) develop community within the region and among participating teams, 2) execute a consistent social media strategy and message for promoting their events, and 3) create a cost-effective system for scheduling social media posts and advertising the events. As the meeting came to a close, the GLL commissioner

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Ariane Bélanger-Gravel, Marilie Laferté, Frédéric Therrien, François Lagarde and Lise Gauvin

independence and increased focus on friendship during adolescence. Campaign’s activities were inspired by Hasting’s 4As of social marketing. 9 The components of the campaign included paid advertising (print, radio, and television), public relations, community-based activities, and web-based activities (an

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Yonghwan Chang, Yong Jae Ko and Brad D. Carlson

&G brand targeted both high- and low-involvement consumers by developing different versions of advertising messages. Given the emergence of online marketing, sport brand managers frequently use social media for their marketing practices. For example, professional soccer player Cristiano Ronaldo and

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T. Bettina Cornwell, Steffen Jahn, Hu Xie and Wang Suk Suh

extensive examination of emotions across six studies was that for any consumption experience, there would be particular emotions that are relevant and ones that are irrelevant. For example, advertising relevant emotion measures such as feeling suspicious, or uninvolved, was not reported relative to