Search Results

You are looking at 71 - 80 of 274 items for :

  • "advertising" x
Clear All
Restricted access

Critical Analysis of Female Figures in 1970s Gymnastics Photographs Julia Weber * Natalie Barker-Ruchti * 3 2012 29 1 22 41 10.1123/ssj.29.1.22 Corporate Nationalism and Glocalization of Nike Advertising in “Asia”: Production and Representation Practices of Cultural Intermediaries Koji Kobayashi * 3

Restricted access

Sport-Festival Flame Ceremony Synthia S. Slowikowski * 9 1991 8 3 239 257 10.1123/ssj.8.3.239 “A Revolution in Motion”: Advertising and the Politics of Nostalgia Jeremy Howell * 9 1991 8 3 258 271 10.1123/ssj.8.3.258 Fielding Our Dreams: Rounding Third in Dyersville Stephen D. Mosher * 9 1991 8 3

Restricted access

Research and Reviews Effects of the 1984 Supreme Court Ruling on the Television Revenues of NCAA Division I Football Programs L. Marlene Mawson * William T. Bowler III * 7 1989 3 2 79 89 10.1123/jsm.3.2.79 Research Assessing the Impact and Effectiveness of Stadium Advertising on Sport

Restricted access

Advertising Messages Jung Woo Lee * 6 2015 8 2 174 192 10.1123/ijsc.2014-0076 “It Makes Me Feel Like I Am an Important Part of This Team”: An Exploratory Study of Coach Confirmation Gregory A. Cranmer * Maria Brann * 6 2015 8 2 193 211 10.1123/ijsc.2014-0078 Why We Retweet: Factors Influencing

Restricted access

Research Deep Fan: Mythic Identification, Technology, and Advertising in Spectator Sports Michael R. Real * Robert A. Mechikoff * 12 1992 9 4 323 339 10.1123/ssj.9.4.323 The International Olympic Committee: Tragedy, Farce, and Hypocrisy Dwight H. Zakus * 12 1992 9 4 340 353 10.1123/ssj.9

Restricted access

Jesse King and Robert Madrigal

advertising fragments” such as that expressed in a cue can improve the accessibility of brand associations ( Pham & Vanhuele, 1997 ), we expect that a more detailed description of the articulation will be perceived as being more creative and will improve sponsor–property fit more than a cue alone. Quite

Restricted access

Yoon Heo

disease called CTE (chronic traumatic encephalopathy). Travis R. Bell, a former sports broadcast journalist, is an assistant professor of digital and sport media in the Zimmerman School of Advertising & Mass Communications at the University of South Florida. Janelle Applequist is in the same school as an

Restricted access

John Wong

moonlighted as on-ice officials thus essentially forming the advertising arm of the sport. Nonetheless, these are minor quibbles for a marvelous journey from the past to the present around the world.

Restricted access

Division I Football Captains Leeann M. Lower-Hoppe * Kyle B. Heuett * Tarkington J. Newman * Shea M. Brgoch * 1 03 2020 13 1 77 96 10.1123/ijsc.2019-0112 ijsc.2019-0112 Where Legends Are Made: A Case Study of an Advertising and Branding Campaign at the University of Alabama John Vincent * Jason

Restricted access

-Group Identity in Diverse Groups George B. Cunningham * 1 2007 21 1 58 78 10.1123/jsm.21.1.58 Sport Law Bush-Whacked: A Legal Analysis of the Unauthorized Use of Sport Organizations’ Intellectual Property in Political Campaign Advertising Steve McKelvey * Anita M. Moorman * 1 2007 21 1 79 102 10.1123/jsm