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Damien Whitburn, Adam Karg and Paul Turner

; Wang & Zhou, 2015 ). For sport organizations, IMC plays a role in establishing and enhancing relationships to achieve goals including attracting and retaining members, and increasing participation, and has therefore been posited as a solution to problems associated with resource generation in sport

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Brendan Dwyer, Joshua M. Lupinek and Rebecca M. Achen

stay in contact with family, friends, or coworkers. SOC1 .893  Because I enjoy the social gatherings. SOC2 .838  To compete with friends, family, or coworkers. SOC3 .723  For bragging rights. SOC4 .699  To give me common ground with other people in my life. SOC5 .697 Enhance (5.108, 1.124) .622 .851

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James Du, Heather Kennedy, Jeffrey D. James and Daniel C. Funk

resulted in a competitive, saturated market environment ( Kennedy, Baker, Jordan, & Funk, 2019 ). In response to this, event organizations are pursuing strategies that foster satisfaction among runners to improve retention, increase repeat consumption behaviors, and enhance consumer loyalty ( Baker, Jordan

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Yuhei Inoue, Mikihiro Sato, Kevin Filo, James Du and Daniel C. Funk

emergence corresponds to policymakers identifying the promotion of subjective well-being as a key policy target ( U.S. Department of Health and Human Services, 2010 ) and recognizing spectator sport events as potential mechanisms to enhance well-being ( PricewaterhouseCoopers, 2005 ). Literature suggests

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Patti Millar and Alison Doherty

(b) examine the veracity of the proposed model. This was undertaken through the examination and comparison of cases of successful and unsuccessful organizational capacity building. The findings enhance understanding of effective (and ineffective) capacity building and help further refine

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Michelle Hayes, Kevin Filo, Caroline Riot and Andrea Geurin

Athletes have been able to enjoy enhanced interactions with fans, increase their profile and visibility, and manage their image through the power of social media ( Geurin-Eagleman & Burch, 2016 ; Hambrick, Simmons, Greenhalgh, & Greenwell, 2010 ; Pegoraro, 2010 ). However, media and practitioners

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Yonghwan Chang, Daniel L. Wann and Yuhei Inoue

of specific negative information but remain as favorable memories associated with flow experiences ( Jackson & Csikszentmihalyi, 1999 ). H4 : Enhanced flow experiences formed through iTeam ID and emotion-evoking events positively influence spectators’ future revisit intentions and WOM recommendation

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Michael Kirkwood, Sheau-Fen Yap and Yingzi Xu

coping with life, pleasure seeking, compensating, and self-enhancing and provides an escape from reality ( Vorderer, 2001 ). Overall, spectatorship involves intrinsic motivational factors, such as vicarious achievement and community pride, that are affected by attachment to the team, time as a fan, and

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Erik L. Lachance and Milena M. Parent

perception of my volunteer experience were enhanced. More specifically, the relationships with other volunteers and the family-like environment enhanced my emotional attachment toward the organization. For example, the sense of community (i.e., relationships and family-like environment) made me feel as

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Ted Hayduk III and Matt Walker

insight about the organization, enhancing the likelihood of a prospective applicant’s feeling POFit ( Cable, Aiman-Smith, Mulvey, & Edwards, 2000 ). A good “fit” between the organization and its employees is essential to promote a positive organizational culture ( Shirley, 2009 ), enhance job satisfaction