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MUST TAKE THIS QUIZ ONLINE. 1. As noted by Mazerolle and Hunter, since 2007, about what percentage of NATA membership works in the professional sports setting? a. 1% b. 2.5% c. 4.5% d. 6% 2. In the same article, what was the average number of hours worked during the in-season? a. 55 b. 65 c. 75 d

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Michael Mondello, Brian M. Mills and Scott Tainsky

Like most North American professional sports leagues, most National Football League (NFL) franchises do not share their market with any other football teams and, thus, enjoy the benefits of territorial monopolies. With restriction on the number of teams in the league and franchise agreements

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R.L. Caughron

current players seeming to forget the “old guys.” It would be interesting to see Grano’s analysis of the national-anthem controversy that may be hastening the demise of the NFL. The final chapter of the book is one of its best and shortest. It takes a look at the perceived purpose of professional sports

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Velina B. Brackebusch

outside experience. At the beginning I thought sport management was just part of gyms, college, and professional sports, and events in general, but working with the nonprofit definitely changed my thoughts about sport management. Still another student wrote, Overall, this experience has completely

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John Charles Bradbury

league ( Smith, 2017 ). 3 Researchers have investigated several aspects of MLSs operations, but its newness has limited its study relative to other major sports leagues, especially in regard to the determinants of consumer demand. Early analyses of professional sports leagues by Rottenberg ( 1956

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Mariya A. Yukhymenko-Lescroart

.g.,  Vierimaa, Erickson, Coté, & Gilbert, 2012 ). However, such a dichotomous view can be problematic in the context of professional sports because winning is one of the primary goals of professional sports, whereas sportsmanship does not focus on winning. As a result, there is a possibility athletes will

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Consumer Research, 44 , 582–597. doi: 10.1093/jcr/ucx050 Revenue Sharing and Financial Stability for International Teams Over the last 20 years, the exchange rate between the United States and Canada has shown great volatility, and since professional sports teams (MLB, NBA, and NHL) that operate in Canada

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Georgios Nalbantis, Marcel Fahrner and Tim Pawlowski

Nowadays, licensed sports products help not only to strengthen the (identity) ties between professional sports teams and fans ( Couvelaere & Richelieu, 2005 ) but also to generate significant revenues for sports clubs around the world. In 2014, retail sales of sports-licensed merchandise totaled

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Gashaw Abeza, David Finch, Norm O’Reilly, Eric MacIntosh and John Nadeau

Consumer-focused empirical study. Survey data were drawn from season ticket holders of a professional sports club ○ Trust ○ Commitment ○ Corporate social responsibility ○ Customer loyalty The results show the direct impact of CSR activities on RQ. RQ, in turn, drives customer loyalty and mediates the

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Jessica Barrett, Alicia Pike and Stephanie Mazerolle

stakeholders involved in hiring and working with female athletic trainers will illuminate the lived experiences of female athletic trainers working with male sports teams. Future research could focus on extending the sample population to include all college levels as well as professional sports. As discussed