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Brendan O’Hallarn, Stephen L. Shapiro, Marion E. Hambrick, D.E. Wittkower, Lynn Ridinger and Craig A. Morehead

, L. , Frederick , E. , Clavio , G. , & Walsh , P. ( 2012 ). #WorldSeries: An empirical examination of a Twitter hashtag during a major sporting event . International Journal of Sport Communication, 5 ( 4 ), 435 – 453 . doi:10.1123/ijsc.5.4.435 10.1123/ijsc.5.4.435 Boyd , D. ( 2010

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Juha Yoon and Alex Chinhoo Gang

stadium at the grandiose opening ceremony. During the Olympic Games, Chun stepped away for a lengthy exclusive interview for the International Journal of Sport Communication . During her conversation with us, Chun shared stories about her life after her legendary career and various aspects of sport

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Nicholas M. Watanabe, Grace Yan, Brian P. Soebbing and Ann Pegoraro

.M. , & Dittmore , S.W. ( 2014 ). Exploring the factors affecting popularity in social media: A case study of Football Bowl Subdivision head coaches . International Journal of Sport Communication, 7 ( 2 ), 261 – 278 . doi: 10.1123/IJSC.2014-0008 Jewell , R.T. , Brown , R.W. , & Miles , S.E. ( 2002

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Glynn M. McGehee, Armin A. Marquez, Beth A. Cianfrone and Timothy Kellison

, E.L. , Clavio , G. , & Walsh , P. ( 2012 ). #WorldSeries: An empirical examination of a Twitter hashtag during a major sporting event . International Journal of Sport Communication, 5 , 435 – 453 . doi:10.1123/ijsc.5.4.435. 10.1123/ijsc.5.4.435 Bloom , M. , & Trubey , S. ( 2016

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Gashaw Abeza, David Finch, Norm O’Reilly, Eric MacIntosh and John Nadeau

Sport Communication, 6 , 120 – 142 . doi:10.1123/ijsc.6.2.120 10.1123/ijsc.6.2.120 Abeza , G. , O’Reilly , N. , & Seguin , B. ( 2017 ). Social media in relationship marketing: The perspective of professional sport managers in the MLB, NBA, NFL, and NHL . Communication & Sport, doi:10

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Gregory A. Cranmer and Sara LaBelle

expectations, they are more likely to disclose ( Greene, 2009 ). A limited amount of sport communication research has recognized the importance of athlete–coach relationships for shaping subsequent experiences ( Wenner, 2015 ). For instance, high-quality symmetrical communication with coaches has been found to

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Eddie T.C. Lam

undergraduate and graduate courses (e.g., sport governance, sport communication, sport sociology, and ethics in sports), and the following questions can be formulated for class discussion or home assignment. Undergraduate-Level Questions 1. Provide some examples of corruption in sport organizations and their

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Zack Pedersen and Antonio S. Williams

the implementation of aspects of sport communication, organizational behavior, and, of course, marketing principles that I gained from both degrees. I am often tasked with tying marketing activation to revenue, which brings forth a lot of what I learned in my MBA program. That program, in focusing on

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Rebecca M. Achen, John Kaczorowski, Trisha Horsmann and Alanda Ketzler

). Social media platforms’ use in building stakeholder relationships . Journal of Applied Sport Management, 6 , 103 – 126 . Abeza , G. , O’Reilly , N. , & Reid , I. ( 2013 ). Relationship marketing and social media in sport . International Journal of Sport Communication, 6 ( 2 ), 120 – 142

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Roger Baines

entirely overlooked translation despite their international, globalized scope. The present investigation is thus innovative in the fields of both sport communication and translation studies. Twitter and Branding Considerable research has demonstrated the value of sport stars using social media to