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Khalid Ballouli

well suited for undergraduate and graduate courses on sport sociology, sport communication, and sport media, and may be an excellent resource for academics in sport management who require a synopsis of current trends in sport globalization. However, the book is limited in perspective and analysis

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Jason W. Lee

with social media, including communication strategies, relationship building, and effective brand management. Individuals teaching subjects such as sport communication and sport marketing can greatly benefit from this, as can their students. Industry professionals can also learn a great deal from the

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Mathieu Winand, Matthew Belot, Sebastian Merten and Dimitrios Kolyperas

media platform. This is the first known study that solely focuses on the social media communication of an international sport-governing body. We aimed to contribute to the existing literature on sport communication and sport management by providing evidence of how ISFs communicate on social media

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Grace Yan, Dustin Steller, Nicholas M. Watanabe and Nels Popp

information and knowledge ( Watanabe et al., 2015 ). In the realm of sport communication, the participatory culture of Web 2.0 has certainly affected the ways that sport enterprises conceive and manage social media ( Wenner, 2015 ). This can be illustrated by the weekly updates recently implemented by the

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Brody J. Ruihley, Jason Simmons, Andrew C. Billings and Rich Calabrese

Relations and Communication ( Hopwood, Skinner, & Kitchin, 2012 ), Sport Public Relations ( Stoldt, Dittmore, & Branvold, 2012 ), Sports Public Relations ( L’Etang, 2013 ), and Strategic Sport Communication ( Pedersen, Laucella, Kian, & Geurin, 2017 ). In addition, many journal articles have been

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Andrew C. Billings, Melvin Lewis, Kenon A. Brown and Qingru Xu

for technology advancements and social media applications, fantasy sport is a sport communication platform that is “melding other forms of communication into the entity of the activity” ( Ruihley & Hardin, 2013 , p. 275). The consumption of fantasy sports relies heavily on information seeking from

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Khirey B. Walker, Chad Seifried, Brian Soebbing and Kwame Agyemang

:// Hirshon , N. ( 2015 ). Welcome to Nassau Mausoleum: A case study of hockey telecasts from ESPN’s worst “stadium experience.” International Journal of Sport Communication, 8 , 477 – 499 . doi:10.1123/ijsc.2015-0067 10.1123/ijsc.2015-0067 Hollinger , R

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Florian Hemme, Dominic G. Morais and Jennifer Lukow

spread of information within sport social networks . International Journal of Sport Communication, 5 ( 1 ), 16 – 34 . doi:10.1123/ijsc.5.1.16 10.1123/ijsc.5.1.16 Hambrick , M.E. , Simmons , J.M. , Greenhalgh , G.P. , & Greenwell , T.C. ( 2010 ). Understanding professional athletes’ use of

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Yoon Heo

, and others who love sports. Furthermore, this book would be suitable and helpful for classes engaging in sport communication, as well as media and public relations. The book permits readers to expand their knowledge regarding contemporary health issues linked to football and other sports that could

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Michelle Hayes, Kevin Filo, Caroline Riot and Andrea Geurin

firsthand perspectives of athletes, what satisfaction they gain, and any challenges they face. In addition, the current study examined athletes as both media consumers and producers, which has been previously overlooked by sport communication researchers. In making this examination, qualitative data were