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Brian M. Mills, Scott Tainsky, B. Christine Green and Becca Leopkey

.R. , Cothran , C. , & Dykes , M. ( 1999 ). Sport fan aggression and anonymity: The importance of team identification . Social Behavior and Personality, 27 , 297 – 301 . doi:10.2224/sbp.1999.27.3.297 10.2224/sbp.1999.27.6.597 Wann , D.L. , & Waddill , P.J. ( 2013 ). Predicting sport fans

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Christopher Rumpf and Christoph Breuer

, Kim, Magnusen, and Lee ( 2017 ) extend the bipolar view of emotions (i.e., positive vs. negative emotions) by providing evidence for mixed emotions felt by individuals; that is, sport fans can experience positive and negative emotions concurrently. In an attempt to better understand the determinants

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Erik L. Lachance and Milena M. Parent

the experience of female sport fans (e.g.,  Hoeber & Kerwin, 2013 ); experiences of event employees (e.g.,  Xing & Chalip, 2009 , 2012 ); and volunteers ( Kodama, Doherty, & Popovic, 2013 ; Sadd, 2018 ). Autoethnography Ethnographies are used by researchers to study relational practices, values

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Jason W. Lee, Ryan K. Zapalac, Elizabeth A. Gregg and Courtney Godfrey

. , Underwood , J. , & Wooden , J. ( 1980 ). Student-athletes: Tackling the problem . The Phi Delta Kappan, 62 ( 1 ), 7 – 13 . Havard , C.T. ( 2014 ). Glory out of reflected failure: The examination of how rivalry affects sport fans . Sport Management Review, 17 , 243 – 253 . doi:10.1016/j

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Ryan K. Zapalac, John J. Miller and Kelsey C. Miller

. ChicagoTribune.com . Retrieved from http://www.chicagotribune.com/sports/baseball/ct-hurricane-harvey-houston-astros-20170828-story.html Wann , D. L. , & James , J. D. ( 2019 ). Sport fans: The psychology and social impact of fandom ( 2nd ed. ). London, UK : Routledge . Wann , D. L. , & Pierce , S

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Mathieu Winand, Matthew Belot, Sebastian Merten and Dimitrios Kolyperas

social media. Sport consumers are seen as channels through which sport products can be promoted ( O’Shea & Alonso, 2011 ), and sport fans have come to be both consumers and product advocates. Mahan ( 2011 ) stated that digital social media platforms have developed into a point of emphasis in the sport

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Rebecca M. Achen, John Kaczorowski, Trisha Horsmann and Alanda Ketzler

. In another study on the use of social media in sport, Pronschinske et al. ( 2012 ) found that sport fans indeed respond more favorably to interacting with official accounts, engaging in two-way dialogue, and the sharing of content that makes them feel more connected to the brand, which illustrates

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Bastian Popp, Chris Horbel and Claas Christian Germelmann

-concept. Moreover, informed by balance theory ( Heider, 1958 ), we explored the different mechanisms sport fans use to achieve psychological balance in their relationships with multiple brands. Finally, we sought to provide insights into how social-media-based antibrand communities that oppose sport-team sponsors

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Akira Asada, Yong Jae Ko and Wonseok (Eric) Jang

sport fan community research. Note 1 We conducted pilot studies to examine the effectiveness of experimental stimuli and the reliability of the measures. References Ajzen , I. ( 1991 ). The theory of planned behavior . Organizational Behavior and Human Decision Processes, 50 , 179 – 211 . doi

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Jeffrey D. James

significant contributions to the field with his work on team identification and sport fan motives. I have heard Dr. Wann referred to as a pioneer in these areas. Dr. Wann, I am grateful for the work you have done, for our friendship, and for my introduction. Thanks also to all of you for coming to the