Search Results

You are looking at 71 - 80 of 104 items for :

  • "sport fans" x
Clear All
Restricted access

Brian M. Mills, Scott Tainsky, B. Christine Green and Becca Leopkey

.R. , Cothran , C. , & Dykes , M. ( 1999 ). Sport fan aggression and anonymity: The importance of team identification . Social Behavior and Personality, 27 , 297 – 301 . doi:10.2224/sbp.1999.27.3.297 10.2224/sbp.1999.27.6.597 Wann , D.L. , & Waddill , P.J. ( 2013 ). Predicting sport fans

Restricted access

Beth A. Cianfrone, Jessica R. Braunstein-Minkove and Alyssa L. Tavormina

nature of sport fans, as shown through extensive sport marketing research (e.g.,  Mullin, Hardy, & Sutton, 2014 ). In addition, sport consumers attend games for a multitude of reasons, of which cost may be one influencing factor, but other elements such as fan identification levels, social opportunities

Restricted access

Erik L. Lachance and Milena M. Parent

the experience of female sport fans (e.g.,  Hoeber & Kerwin, 2013 ); experiences of event employees (e.g.,  Xing & Chalip, 2009 , 2012 ); and volunteers ( Kodama, Doherty, & Popovic, 2013 ; Sadd, 2018 ). Autoethnography Ethnographies are used by researchers to study relational practices, values

Restricted access

Ryan K. Zapalac, John J. Miller and Kelsey C. Miller

. . Retrieved from Wann , D. L. , & James , J. D. ( 2019 ). Sport fans: The psychology and social impact of fandom ( 2nd ed. ). London, UK : Routledge . Wann , D. L. , & Pierce , S

Restricted access

Jason W. Lee, Ryan K. Zapalac, Elizabeth A. Gregg and Courtney Godfrey

. , Underwood , J. , & Wooden , J. ( 1980 ). Student-athletes: Tackling the problem . The Phi Delta Kappan, 62 ( 1 ), 7 – 13 . Havard , C.T. ( 2014 ). Glory out of reflected failure: The examination of how rivalry affects sport fans . Sport Management Review, 17 , 243 – 253 . doi:10.1016/j

Restricted access

Bastian Popp, Chris Horbel and Claas Christian Germelmann

-concept. Moreover, informed by balance theory ( Heider, 1958 ), we explored the different mechanisms sport fans use to achieve psychological balance in their relationships with multiple brands. Finally, we sought to provide insights into how social-media-based antibrand communities that oppose sport-team sponsors

Restricted access

Rebecca M. Achen, John Kaczorowski, Trisha Horsmann and Alanda Ketzler

. In another study on the use of social media in sport, Pronschinske et al. ( 2012 ) found that sport fans indeed respond more favorably to interacting with official accounts, engaging in two-way dialogue, and the sharing of content that makes them feel more connected to the brand, which illustrates

Restricted access

Mathieu Winand, Matthew Belot, Sebastian Merten and Dimitrios Kolyperas

social media. Sport consumers are seen as channels through which sport products can be promoted ( O’Shea & Alonso, 2011 ), and sport fans have come to be both consumers and product advocates. Mahan ( 2011 ) stated that digital social media platforms have developed into a point of emphasis in the sport

Restricted access

Akira Asada, Yong Jae Ko and Wonseok (Eric) Jang

sport fan community research. Note 1 We conducted pilot studies to examine the effectiveness of experimental stimuli and the reliability of the measures. References Ajzen , I. ( 1991 ). The theory of planned behavior . Organizational Behavior and Human Decision Processes, 50 , 179 – 211 . doi

Restricted access

Jeffrey D. James

significant contributions to the field with his work on team identification and sport fan motives. I have heard Dr. Wann referred to as a pioneer in these areas. Dr. Wann, I am grateful for the work you have done, for our friendship, and for my introduction. Thanks also to all of you for coming to the