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Ashley N. Weingartz and Stacy Warner

) develop community within the region and among participating teams, 2) execute a consistent social media strategy and message for promoting their events, and 3) create a cost-effective system for scheduling social media posts and advertising the events. As the meeting came to a close, the GLL commissioner

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T. Bettina Cornwell, Steffen Jahn, Hu Xie and Wang Suk Suh

extensive examination of emotions across six studies was that for any consumption experience, there would be particular emotions that are relevant and ones that are irrelevant. For example, advertising relevant emotion measures such as feeling suspicious, or uninvolved, was not reported relative to

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Yonghwan Chang, Yong Jae Ko and Brad D. Carlson

&G brand targeted both high- and low-involvement consumers by developing different versions of advertising messages. Given the emergence of online marketing, sport brand managers frequently use social media for their marketing practices. For example, professional soccer player Cristiano Ronaldo and

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Nicholas Burton and Cheri Bradish

clean stadia, free of brand marketing or sponsor advertising; marketing exclusion zones; and strict regulations governing participant endorser logos and marketing have subsequently become commonplace in rights management in response to ambush marketing ( Burton & Chadwick, 2009 ; McKelvey & Grady, 2008

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Chad Seifried, Brian Soebbing and Kwame J.A. Agyemang

(Stockbroker- Thompson-McKinnon), Ted Kort (Valley Big Brothers), Karl Eller (Eller Outdoor Advertising, KTAR and Channel 12), Ben Foote (Public Relations Executive), Al Moore (Phoenix Thunderbirds) and Jim Marshall (Phoenix Thunderbirds). Approximately, 15 people attended that meeting and elected Jack Stewart

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Chad Seifried, Brian Soebbing and Kwame J.A. Agyemang

least a $500,000 payout to each participating team, a $100,000 increase from 1985 1986 Florida Citrus Bowl attracts first national television network deal (i.e., with ABC) through guarantees promised by Florida Citrus to buy advertising time. Result = move date of game to New Year’s Day and attract ACC

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Vassilios Ziakas and Sylvia Trendafilova

we have now about event promotion. The key is to use specialized media for advertising, such as motorcycle magazines and social media targeting motorcycle aficionado groups. Which specific media? How many? How long? What advertising content (stories, people, and visuals)? How many posts?” Based on

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Bridget Ellen Philippa Bourke, Dane Francis Baker and Andrea Jane Braakhuis

consuming 20 (7) 6 (8) 14 (6) Don’t know how 17 (6) 3 (4) 14 (6) Other b 8 (3) 3 (4) 5 (2) a Multiple responses allowed. b Marketing/advertising concerns and information overload. Perceived Advantages Athletes were asked to describe their perceived advantages of social media as a nutrition resource in open

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Ayse Meydanlioglu and Ayse Ergun

the day before a • Pantomime and identify activities a • Identify activities they can do away from school a • Set a goal to do 1 activity a Session 9 Snack advertising ‘’free” foods In this session, students will: • Identify advertising techniques for “very limited” snack foods, and differentiate

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Uhrich explore the effectiveness of counter ambushing. They outline three types of counter-ambushing methods through advertising: (a) humorous complaining, (b) naming and shaming, and (c) consumer education. Using a quasi-experimental research design, the authors conduct three experiments to test the