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Nicholas Burton and Cheri Bradish

clean stadia, free of brand marketing or sponsor advertising; marketing exclusion zones; and strict regulations governing participant endorser logos and marketing have subsequently become commonplace in rights management in response to ambush marketing ( Burton & Chadwick, 2009 ; McKelvey & Grady, 2008

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Chad Seifried, Brian Soebbing and Kwame J.A. Agyemang

least a $500,000 payout to each participating team, a $100,000 increase from 1985 1986 Florida Citrus Bowl attracts first national television network deal (i.e., with ABC) through guarantees promised by Florida Citrus to buy advertising time. Result = move date of game to New Year’s Day and attract ACC

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Chad Seifried, Brian Soebbing and Kwame J.A. Agyemang

(Stockbroker- Thompson-McKinnon), Ted Kort (Valley Big Brothers), Karl Eller (Eller Outdoor Advertising, KTAR and Channel 12), Ben Foote (Public Relations Executive), Al Moore (Phoenix Thunderbirds) and Jim Marshall (Phoenix Thunderbirds). Approximately, 15 people attended that meeting and elected Jack Stewart

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Vassilios Ziakas and Sylvia Trendafilova

we have now about event promotion. The key is to use specialized media for advertising, such as motorcycle magazines and social media targeting motorcycle aficionado groups. Which specific media? How many? How long? What advertising content (stories, people, and visuals)? How many posts?” Based on

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Ayse Meydanlioglu and Ayse Ergun

the day before a • Pantomime and identify activities a • Identify activities they can do away from school a • Set a goal to do 1 activity a Session 9 Snack advertising ‘’free” foods In this session, students will: • Identify advertising techniques for “very limited” snack foods, and differentiate

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Bridget Ellen Philippa Bourke, Dane Francis Baker and Andrea Jane Braakhuis

consuming 20 (7) 6 (8) 14 (6) Don’t know how 17 (6) 3 (4) 14 (6) Other b 8 (3) 3 (4) 5 (2) a Multiple responses allowed. b Marketing/advertising concerns and information overload. Perceived Advantages Athletes were asked to describe their perceived advantages of social media as a nutrition resource in open

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Uhrich explore the effectiveness of counter ambushing. They outline three types of counter-ambushing methods through advertising: (a) humorous complaining, (b) naming and shaming, and (c) consumer education. Using a quasi-experimental research design, the authors conduct three experiments to test the

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Katja Sonkeng

(e.g., Paris Saint-Germain F.C.), Kilcline ultimately dissects sport’s complex and multilayered role in contemporary society and the evolution of media in France. Drawing from a myriad of sport-media sources including film, television, advertising, and news articles in addition to personal memories

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Nicolas Robin, Lucette Toussaint, Guillaume R. Coudevylle, Shelly Ruart, Olivier Hue and Stephane Sinnapah

strategies of health promotion and physical activity campaigns (e.g., television, radio or newspaper advertising, seminars, workshops, and print and/or telephone interventions) are a major center of interest ( Brawley & Latimer, 2007 ; Leavy, Bull, Rosenberg, & Bauman, 2011 ), as it is assumed these

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Jennifer E. McGarry, Justin M. Evanovich, Nneka A. Arinze, Kolin Ebron and Jun Young Cho

. Jackson was anxiously awaiting the first wave of student groups coming to collaborate with her staff on planning multiple after-school sessions at the Harris Center. At the request of the university media office, she had hung their flyers throughout the neighborhood advertising the partnership with PWC