Search Results

You are looking at 81 - 90 of 273 items for :

  • "advertising" x
Clear All
Restricted access

34 40 10.1123/ijsc.2016-0106 Original Research Race and the Deep Ball: Applying Stereotypes to NFL Quarterbacks Patrick Ferrucci * Edson C. Tandoc * 3 2017 10 1 41 57 10.1123/ijsc.2016-0074 Mellowing Skeptical Consumers: An Examination of Sponsorship-Linked Advertising Sarah Kelly * Len Coote

Restricted access

-Time, and Household Physical Activity, and Diabetes in Adulthood Vera K. Tsenkova * Chioun Lee * Jennifer Morozink Boylan * 1 10 2017 14 10 766 772 10.1123/jpah.2016-0438 jpah.2016-0438 Not Just Fun and Games: Toy Advertising on Television Targeting Children Promotes Sedentary Play Monique Potvin

Restricted access

.4.451 Online and Off-Line Advertising During March Madness: Which Companies Drive Consumers to the Web? Ann Pegoraro * Norman J. O’Reilly * Martin Giguere * 12 2009 2 4 466 483 10.1123/ijsc.2.4.466 Case Study Commercial Programming at a Single-Sport Cable Channel: Strategies and Practices at Golf Channel

Restricted access

John Wong

moonlighted as on-ice officials thus essentially forming the advertising arm of the sport. Nonetheless, these are minor quibbles for a marvelous journey from the past to the present around the world.

Restricted access

Timothy C. Howle, James A. Dimmock, Nikos Ntoumanis, Nikos L.D. Chatzisarantis, Cassandra Sparks and Ben Jackson

-based relative to health-based advertising messages ( Berry & Howe, 2004 , 2005 ), messages focused on an apparel product or a fitness model ( Sabiston & Chandler, 2009 ), as well as messages that have been tailored (i.e., to suit individual characteristics), framed (i.e., focused on gains or losses), or

Restricted access

Nicolas Pontes, Vivian Pontes, Hyun Seung Jin and Chris Mahar

-regarded practice among sports marketing managers. To highlight message articulation relevance, the IEG Sponsorship Report ( 2016 ) revealed that sponsor brands invested twice as much in sponsorship activation and leveraging (e.g., through advertising, public relations, promotion, and merchandising) as they do in

Restricted access

Emily Stadder and Michael L. Naraine

, gambling advertising has been well studied in television broadcasting, in-stadium advertising, and sponsorship (e.g.,  Lopez-Gonzalez, Guerro-Solé, & Griffiths, 2018 ; Milner, Hing, Virartas, & Lamont, 2013 ; Thomas, Lewis, Duong, & McLeod, 2012 ). Whether used by a gambling operator or an SGO, these

Restricted access

Christopher Rumpf and Christoph Breuer

). Sponsorship-linked marketing: Opening the black box . The Journal of Advertising, 34 ( 2 ), 21 – 42 . doi:10.1080/00913367.2005.10639194 10.1080/00913367.2005.10639194 Dees , W. , Bennet , G. , & Villegas , J. ( 2008 ). Measuring the effectiveness of sponsorship of an elite intercollegiate football

Restricted access

John Valentine

, passed by the BBG in November of 1962 to force CBC, the public broadcaster, to televise the Grey Cup and the advertising, has been viewed as an act of cultural citizenship. 2 However, archival evidence obtained through an Access to Information request challenges that view. The evidence suggests that the

Restricted access

Damien Whitburn, Adam Karg and Paul Turner

, higher accessibility, speed, and measurability compared with traditional IMC tools ( Shilbury & Ferkins, 2015 ). IMC can include traditional platforms such as television, magazines, newspapers, radio, direct mail, and outdoor advertising; however, much research has focused on these and examined the short