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John Wong

moonlighted as on-ice officials thus essentially forming the advertising arm of the sport. Nonetheless, these are minor quibbles for a marvelous journey from the past to the present around the world.

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34 40 10.1123/ijsc.2016-0106 Original Research Race and the Deep Ball: Applying Stereotypes to NFL Quarterbacks Patrick Ferrucci * Edson C. Tandoc * 3 2017 10 1 41 57 10.1123/ijsc.2016-0074 Mellowing Skeptical Consumers: An Examination of Sponsorship-Linked Advertising Sarah Kelly * Len Coote

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Division I Football Captains Leeann M. Lower-Hoppe * Kyle B. Heuett * Tarkington J. Newman * Shea M. Brgoch * 1 03 2020 13 1 77 96 10.1123/ijsc.2019-0112 ijsc.2019-0112 Where Legends Are Made: A Case Study of an Advertising and Branding Campaign at the University of Alabama John Vincent * Jason

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-Group Identity in Diverse Groups George B. Cunningham * 1 2007 21 1 58 78 10.1123/jsm.21.1.58 Sport Law Bush-Whacked: A Legal Analysis of the Unauthorized Use of Sport Organizations’ Intellectual Property in Political Campaign Advertising Steve McKelvey * Anita M. Moorman * 1 2007 21 1 79 102 10.1123/jsm

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Nicolas Pontes, Vivian Pontes, Hyun Seung Jin and Chris Mahar

-regarded practice among sports marketing managers. To highlight message articulation relevance, the IEG Sponsorship Report ( 2016 ) revealed that sponsor brands invested twice as much in sponsorship activation and leveraging (e.g., through advertising, public relations, promotion, and merchandising) as they do in

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Timothy C. Howle, James A. Dimmock, Nikos Ntoumanis, Nikos L.D. Chatzisarantis, Cassandra Sparks and Ben Jackson

-based relative to health-based advertising messages ( Berry & Howe, 2004 , 2005 ), messages focused on an apparel product or a fitness model ( Sabiston & Chandler, 2009 ), as well as messages that have been tailored (i.e., to suit individual characteristics), framed (i.e., focused on gains or losses), or

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Emily Stadder and Michael L. Naraine

, gambling advertising has been well studied in television broadcasting, in-stadium advertising, and sponsorship (e.g.,  Lopez-Gonzalez, Guerro-Solé, & Griffiths, 2018 ; Milner, Hing, Virartas, & Lamont, 2013 ; Thomas, Lewis, Duong, & McLeod, 2012 ). Whether used by a gambling operator or an SGO, these

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John Valentine

, passed by the BBG in November of 1962 to force CBC, the public broadcaster, to televise the Grey Cup and the advertising, has been viewed as an act of cultural citizenship. 2 However, archival evidence obtained through an Access to Information request challenges that view. The evidence suggests that the

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Christopher Rumpf and Christoph Breuer

). Sponsorship-linked marketing: Opening the black box . The Journal of Advertising, 34 ( 2 ), 21 – 42 . doi:10.1080/00913367.2005.10639194 10.1080/00913367.2005.10639194 Dees , W. , Bennet , G. , & Villegas , J. ( 2008 ). Measuring the effectiveness of sponsorship of an elite intercollegiate football

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Damien Whitburn, Adam Karg and Paul Turner

, higher accessibility, speed, and measurability compared with traditional IMC tools ( Shilbury & Ferkins, 2015 ). IMC can include traditional platforms such as television, magazines, newspapers, radio, direct mail, and outdoor advertising; however, much research has focused on these and examined the short