This study investigated social-media-based anti-sponsor-brand communities and their impacts, not only on the sponsoring brand but also on the sponsored club and the sport itself. Guided by balance theory and social identity theory, the authors conducted a qualitative study of 2 distinctive, prototypical Facebook-based anti-sponsor-brand communities of teams from the German Football League (Bundesliga). The results reveal common findings for both cases, including members’ motivation to oppose a sponsor and, at the same time, to protect the sport. However, the communities differ in terms of their members’ relationships to the club. This results in different consequences for the sponsor and club brands, as well as for other actors in the sponsorship network. To managers of clubs, sponsors, and sport-governing bodies, the authors suggest concerted strategies like image campaigns and interaction with anti-sponsor-brand communities as responses to different community motivations.
Bastian Popp, Chris Horbel and Claas Christian Germelmann
Pamela G. Bowen, Yvonne D. Eaves, David E. Vance and Linda D. Moneyham
African American women are more likely to be classified as overweight or obese than European American women and little is known about this phenomenon. The purpose of this qualitative study was to explore the lived experiences of overweight and obese African American older women living in the southern regions of the United States. Semistructured, audiotaped interviews were conducted to elicit narratives from nine participants. Interview data were transcribed verbatim and then coded and analyzed using Colaizzi’s phenomenological analysis framework. Three major categories emerged: impact of health conditions, incongruent perceptions, and the desire for independence. The focus of culturally appropriate interventions aimed at increasing physical activity for this group should incorporate activities that will help them remain independent, because weight loss is not a primary motivator.
David Arthur, Don Scott and Terry Woods
The general acceptance of sport sponsorship by corporate and sporting worlds alike has led to a situation whereby corporations receive from hundreds to thousands of unsolicited proposals annually. Despite this, there is a general lack of systematic research into sport sponsorship with little information in existence as to how corporations decide between alternative properties. In an attempt to address this situation, this paper develops a conceptual model of the sport sponsorship acquisition process based on the basic tenets of organizational purchasing behavior, contemporary literature on sport sponsorship, and the results of a qualitative study. It is anticipated that the Sport Sponsorship Acquisition Model will form the basis for further scholarly research to ascertain the precise nature of the acquisition process.
Leah J. Ferguson, Kent C. Kowalski, Diane E. Mack and Catherine M. Sabiston
Using a mixed methods research design, we explored self-compassion and eudaimonic well-being in young women athletes. In a quantitative study (n = 83), we found that self-compassion and eudaimonic well-being were positively related (r = .76, p < .01). A model of multiple mediation was proposed, with self-compassion, passivity, responsibility, initiative, and self-determination accounting for 83% of the variance in eudaimonic well-being. In a qualitative study (n = 11), we explored when and how self-compassion might be useful in striving to reach one’s potential in sport. Self-compassion was described as advantageous in difficult sport-specific situations by increasing positivity, perseverance, and responsibility, as well as decreasing rumination. Apprehensions about fully embracing a self-compassionate mindset in sport warrant additional research to explore the seemingly paradoxical role of self-compassion in eudaimonic well-being.
Melissa Parker, Sue Sutherland, Christina Sinclair and Phillip Ward
The purpose of this qualitative study was to initiate a discussion and explore reactions to PETE doctoral education in the United States. A purposeful sample of 27 representatives from doctoral and non doctoral granting programs in the U.S. was interviewed. Analysis resulted in four themes: (a) Is the dog wagging its tail or the tail wagging the dog? (b) Frame of reference = Self, (c) There is a core, but different roads lead to Rome, and (d) Regulating deregulation. It was concluded that a shared view of expectations for the PETE doctorate is existent, but inconsistent; future faculty may not be well-prepared; most of what faculty would like to change is tied to political and economic demands; and PETE faculty believe that we should hold ourselves accountable for introducing, but not institutionalizing change. Overall this study suggests PETE-D education in the United States may be at a critical crossroad.
Stephanie M. Mazerolle, Ashley Goodman and William A. Pitney
Social support, autonomy, and job satisfaction are among the factors influencing female athletic trainers' decisions to remain in the National Collegiate Athletic Association Division I (NCAA D-I) setting, but the male perspective has not been documented.
Identify factors that affect male athletic trainers' decisions to remain in the NCAA D-I setting.
Qualitative study. Participants: 11 male athletictrainers who averaged 6 ± 6 years of NCAA D-I clinical experience, 66 ± 10 working hours per week during the traditional sport season, and 34 ± 5 years of age.
Data collection and analysis:
In-depth, semistructured interviews. Two researchers followed the steps of a grounded theory study and analyzed data independently.
Two main persistence themes emerged from the data: (1) D-I atmosphere and (2) workplace environment.
Our findings suggest that male athletic trainers remain in the NCAA D-I setting because of satisfaction with their employment, which includes a competitive atmosphere, strong coworker relationships, and support from their supervisors.
Patrick J. Cohn
A qualitative study investigated the psychological characteristics of peak performance in golf. Nineteen professional and collegiate golfers (ages (19–38) participated in structured open-ended interviews. A content analysis of the interviews revealed that certain psychological qualities of peak performance exist among golfers. During peak performance the golfers were highly focused and immersed in the task at hand, performed effortlessly and automatically, felt physically relaxed and mentally calm, and felt in control of themselves and their performance. In addition, the golfers had no fear of negative consequences, maintained high self-confidence, and experienced fun and enjoyment. These results corroborate other studies examining peak performance with athletes in different sports. The results are discussed and suggestions are made for striving toward a unique and superior mental state.
Elizabeth A. Wanless, Ryan M. Brewer, James E. Johnson and Lawrence W. Judge
To prepare students for employment in sport, many sport management programs involve students in revenue generation activities, such as ticket or sponsorship sales. Literature evaluating student perceptions of this specific type of experiential learning remains sparse. This constructivist qualitative study evaluated student perceptions of learning from two courses containing experiential revenue generation projects. Data were gathered via structured-question electronic survey. Fifty-one of 60 students participated. Results generally supported previous research conclusions; conducting experiential learning projects increases skill and professional development and offers a realistic career preview but demands significant time commitment. Important contradictions, however, were present in comparison with past literature. The unique nature of sales-based projects involving students in ticket sales and sponsorship sales served as a platform for students to develop critically important interpersonal skills. This benefit was not identified in studies evaluating experiential learning opportunities that did not contain a sales-based component.
Fung Kuen Koo
This qualitative study explores how older Hong Kong Chinese Australians perceive aging and to what extent this perception affects their participation in physical activities. The main methods used were in-depth interviews with 22 participants ranging in age from 60 to 91 years. Interviews were translated from Chinese (Cantonese) and transcribed into English. Content analysis was used to find recurring themes from the interview data. The main findings indicate that the perception of aging is to some extent influenced by culture. Some participants defined aging as being measured in years, and others defined it by the state of one’s physical health, appearance, and capacity to continue fulfilling one’s social roles. These perceptions strongly influenced their preferences for and participation in physical activities. Acknowledging the fact that Chinese-speaking people are not culturally homogeneous, this article makes some recommendations to health service providers with regard to the development of appropriate physical activity programs.
Sharon R. Guthrie
The purpose of this qualitative study was to explore internalized lesbophobia and eating disorder symptomatology among lesbian current and former athletes and the possible link between the two phenomena. In-depth interviews were conducted with 15 physically active adult lesbians who had at least 10 years of athletic experience. Lesbophobia was defined as the internalization of society’s negative attitudes and assumptions regarding lesbianism. Eating disorder symptomatology was defined as attitudes and behaviors associated with eating pathology (e.g., body dissatisfaction, weight preoccupation, fat phobia, frequent dieting, fasting, bingeing/purging, and other weight control measures). Findings suggested a connection between internalized lesbophobia and eating disorder symptomatology, that is, individuals who expressed greater negativity associated with being a lesbian, particularly concerns about being perceived as lesbian, reported more body dissatisfaction, weight preoccupation, fat phobia, and other eating disordered attitudes and behaviors. The social implications of these findings are discussed.