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Neal Christopherson, Michelle Janning and Eileen Diaz McConnell

The 1999 Women’s World Cup Soccer Championship serves as a particularly good site for examining both the social construction of gender and the structure of contradiction surrounding women’s role in sport and society. We conducted a content analysis of 576 American newspaper articles reporting on the 1999 Women’s World Cup Soccer Championship. Contradictory messages surrounding women and sports were present, as past research has suggested. An analysis of more qualitative aspects of our data reveals the structure of these contradictions and provides substantial depth to this analysis. We discuss how the media actively promoted or constructed certain gender ideologies and how these gender ideologies contributed to the popularity of the event.

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Donald Chu and David Griffey

The contact theory of racial integration is examined in this survey of the behaviors and attitudes of secondary school students and student-athletes. Self-report questionnaires were completed by 1,082 subjects in the urban upstate New York area. Subjects were evaluated on two behavioral (race of students talked to, race of students phoned) and three attitudinal (like more friends of other races, choose interracial school, or races smarter than others) dependent variables. Dependent measures were evaluated relative to their correlations with a number of independent variables (athlete/nonathlete, individual or cooperative sport played, sport experience, won-lost record, exposure to minorities, sex, social status). Results of the study argue for consideration of the contact theory’s applicability to the sport situation.

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Glyn Hughes

This article explores the intersection of representation, management, and race in the National Basketball Association (NBA) through a larger question on the relationship between corporate strategies for managing racialized subjects and popular representations of race. The NBA “brand”is situated in terms of recent developments in corporate and popular culture and then analyzed as an example of diversity management. Relying on original interviews with NBA corporate employees, as well as business and marketing industry reporting, the article analyzes the NBA as simultaneously an organization and a brand. As such, the NBA helps to “articulate” the corporate with the popular, largely through an implied racial project that manages race relations by continuing to equate corporate interests with Whiteness. The analysis contributes to ongoing discussions about the role of sports in perpetuating social disparities based on race at a time when “colorblindness” remains the paradigm of White approaches to race.

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Daniel S. Putler and Richard A. Wolfe

Considerable controversy exists concerning university athletics. Depending upon one’s perspective, athletic programs are seen as having important positive, or negative, effects on universities. The objective of the research reported here is to determine whether perceptions of intercollegiate athletic programs differ as a function of issues such as winning, profits, ethics, and the education of athletes. Our analyses indicate that: (a) ethics and winning, and education and revenue, tend to be competing athletic program priorities; (b) individuals cluster in four groups that emphasize athletic program revenue, winning, education, and ethics; and (c) the extent to which cluster membership is related to constituency group (e.g., alumni, students, faculty) membership depends on the constituency group being considered. The paper concludes with a discussion of the implications of our findings for both theory and practice.

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Sarah R. Crissey and Joy Crissey Honea

This study examines the relationship between sport participation and perceptions of body size and weight-loss strategies among adolescent girls. Using a sample of 7,214 girls, ages 12–18 years, from the National Longitudinal Study of Adolescent Health, we find that girls who participate in stereotypically feminine sports are more likely to report feeling overweight, attempt to lose weight, and use multiple weight-loss strategies compared with nonathletes. We also find that the associations for weight loss, but not overweight perception, are generally weaker for non-White girls. These findings suggest that participation in stereotypically feminine sports, particularly for White girls, might exacerbate body image and dieting problems associated with dominant gender roles, but participation in stereotypically masculine sports does not.

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Peter P. Bartlewski

The purpose of this research was to explore the effectiveness of exercise in reducing body image concerns of female college students. Women enrolled in an aerobic exercise course or in a social psychology course at a medium sized university reported their social physique anxiety and body esteem at the beginning and end of the semester. For women in the aerobic exercise classes, social physique anxiety decreased and body esteem increased over the course of the semester. Social physique anxiety and body esteem did not change significantly for those in the (nonexercising) social psychology classes. The researchers concluded that participation in aerobic exercise programs may help to improve the body image of female college students. Based upon these results further investigation of the mechanisms by which exercise influences body image is warranted.

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Cynthia A. Hasbrook

While there appears to be valid evidence to support the notion that sport participation is related to social class, such a relationship has not been clearly and directly demonstrated to exist among youth. Consequently, data from two studies that specifically investigated the potential relationship between formal youth sport participation and social class background are reported. The findings indicate that regardless of social class background, male youth participate in sport to an equal extent whereas female youth from lower social class backgrounds tend to participate in sport to a lesser degree than do their upper-class counterparts. Several explanations for these somewhat unexpected findings are offered, including the possibility of a diminishing relationship between sport participation and social class background. The multiple hierarchy notion of stratification is offered as a theoretical model in which to couch the major finding that sport participation appears to be stratified along social class lines among female youth but not among male youth.

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Brian Wilson and Robert Sparks

This paper examines the impacts of athletic-apparel commercial messages on youth and youth cultures. Sneaker companies routinely use celebrity Black athletes, like Michael Jordan, to help position and market their premium brands. While concerns have been raised over the potential negative impacts of this practice, the processes through which athletic-apparel commercials become interpreted and assimilated into youth cultures have not been well-researched, A study is reported that used focus-group methodology and Radway’s (1991) concept of “interpretive communities” to examine how Black and non-Black male adolescents view sneaker commercials and celebrity Black athletes. This paper explores the ways that “cultural power” and “symbolic power” (Lull, 1995) are exercised by both the sneaker companies that feature celebrity Black athlete spokespersons and by the youth “communities” that consume these images. Overall, the youth in the study comprised two distinct interpretive communities defined by cultural differences related to their distinct social locations and racial identities.

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Sharon R. Guthrie

The purpose of this qualitative study was to explore internalized lesbophobia and eating disorder symptomatology among lesbian current and former athletes and the possible link between the two phenomena. In-depth interviews were conducted with 15 physically active adult lesbians who had at least 10 years of athletic experience. Lesbophobia was defined as the internalization of society’s negative attitudes and assumptions regarding lesbianism. Eating disorder symptomatology was defined as attitudes and behaviors associated with eating pathology (e.g., body dissatisfaction, weight preoccupation, fat phobia, frequent dieting, fasting, bingeing/purging, and other weight control measures). Findings suggested a connection between internalized lesbophobia and eating disorder symptomatology, that is, individuals who expressed greater negativity associated with being a lesbian, particularly concerns about being perceived as lesbian, reported more body dissatisfaction, weight preoccupation, fat phobia, and other eating disordered attitudes and behaviors. The social implications of these findings are discussed.

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Barbara A. Brown and B. Gail Frankel

This study examines participation in leisure physical activity, leisure satisfaction, and life satisfaction from a life course perspective, using self-report data from a stratified random sample of adults living in a midsized Canadian city. Findings indicate that physical activity is most strongly associated with leisure satisfaction in the younger age groups, whereas no consistent age pattern is observed in the relationship between physical activity and life satisfaction. Regression analyses that are controlled for income, education, and age indicate major gender differences in the impact of participation in leisure physical activity on life satisfaction, with participation being more important for females. Path analysis indicates that leisure satisfaction contributes both directly and indirectly to life satisfaction. The findings provide evidence for age variation in sources of life satisfaction apart from leisure, and for important gender differences in the role of physical activity.