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Glynn M. McGehee, Armin A. Marquez, Beth A. Cianfrone and Timothy Kellison

, E.L. , Clavio , G. , & Walsh , P. ( 2012 ). #WorldSeries: An empirical examination of a Twitter hashtag during a major sporting event . International Journal of Sport Communication, 5 , 435 – 453 . doi:10.1123/ijsc.5.4.435. 10.1123/ijsc.5.4.435 Bloom , M. , & Trubey , S. ( 2016

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Mark Dottori, Guy Faulkner, Ryan Rhodes, Norm O’Reilly, Leigh Vanderloo and Gashaw Abeza

public health and quality of life by liaising between health practitioners and the public. Furthermore, Friedman et al. reported that health journalists seek increased collaboration with public health officials, as opposed to maintaining independence. Sport communication scholars have investigated the

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Eddie T.C. Lam

undergraduate and graduate courses (e.g., sport governance, sport communication, sport sociology, and ethics in sports), and the following questions can be formulated for class discussion or home assignment. Undergraduate-Level Questions 1. Provide some examples of corruption in sport organizations and their

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Gregory A. Cranmer and Sara LaBelle

expectations, they are more likely to disclose ( Greene, 2009 ). A limited amount of sport communication research has recognized the importance of athlete–coach relationships for shaping subsequent experiences ( Wenner, 2015 ). For instance, high-quality symmetrical communication with coaches has been found to

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Zack Pedersen and Antonio S. Williams

the implementation of aspects of sport communication, organizational behavior, and, of course, marketing principles that I gained from both degrees. I am often tasked with tying marketing activation to revenue, which brings forth a lot of what I learned in my MBA program. That program, in focusing on

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Rebecca M. Achen, John Kaczorowski, Trisha Horsmann and Alanda Ketzler

). Social media platforms’ use in building stakeholder relationships . Journal of Applied Sport Management, 6 , 103 – 126 . Abeza , G. , O’Reilly , N. , & Reid , I. ( 2013 ). Relationship marketing and social media in sport . International Journal of Sport Communication, 6 ( 2 ), 120 – 142

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Andrea N. Geurin

, K. , Sagas , M. , & Walker , N.A. ( 2011 ). Replacing athleticism with sexuality: Athlete models in Sports Illustrated swimsuit issues . International Journal of Sport Communication, 4 , 148 – 162 . doi: 10.1123/ijsc.4.2.148 Kornbluh , M. ( 2015 ). Combatting challenges to establishing

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Jessica L. David, Matthew D. Powless, Jacqueline E. Hyman, DeJon M. Purnell, Jesse A. Steinfeldt and Shelbi Fisher

/01/10/college-athletes-twitter-criticism-johnny-manziel-kentucky/1823959/ Browning , B. , & Sanderson , J. ( 2012 ). The positives and negatives of Twitter: Exploring how student-athletes use Twitter and respond to critical tweets . International Journal of Sport Communication, 5 , 503 – 521 . doi:10

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Roger Baines

entirely overlooked translation despite their international, globalized scope. The present investigation is thus innovative in the fields of both sport communication and translation studies. Twitter and Branding Considerable research has demonstrated the value of sport stars using social media to

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Michael L. Naraine

the past decade, sport management via sport communication is only now realizing the impact of this medium on sport stakeholders such as professional teams (e.g.,  Achen, Kaczorowski, Horsmann, & Ketzler, 2018 ), brands (e.g.,  Geurin & Burch, 2017 ), and governing bodies (e.g.,  Naraine & Parent, 2016