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Michelle Hayes, Kevin Filo, Caroline Riot and Andrea Geurin

firsthand perspectives of athletes, what satisfaction they gain, and any challenges they face. In addition, the current study examined athletes as both media consumers and producers, which has been previously overlooked by sport communication researchers. In making this examination, qualitative data were

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Yoon Heo

, and others who love sports. Furthermore, this book would be suitable and helpful for classes engaging in sport communication, as well as media and public relations. The book permits readers to expand their knowledge regarding contemporary health issues linked to football and other sports that could

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Brendan O’Hallarn, Stephen L. Shapiro, Marion E. Hambrick, D.E. Wittkower, Lynn Ridinger and Craig A. Morehead

, L. , Frederick , E. , Clavio , G. , & Walsh , P. ( 2012 ). #WorldSeries: An empirical examination of a Twitter hashtag during a major sporting event . International Journal of Sport Communication, 5 ( 4 ), 435 – 453 . doi:10.1123/ijsc.5.4.435 10.1123/ijsc.5.4.435 Boyd , D. ( 2010

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Juha Yoon and Alex Chinhoo Gang

stadium at the grandiose opening ceremony. During the Olympic Games, Chun stepped away for a lengthy exclusive interview for the International Journal of Sport Communication . During her conversation with us, Chun shared stories about her life after her legendary career and various aspects of sport

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Emma Kavanagh, Chelsea Litchfield and Jaquelyn Osborne

Research in Psychology, 3, 77 – 101 . doi:10.1191/1478088706qp063oa 10.1191/1478088706qp063oa Browning , B. , & Sanderson , J. ( 2012 ). The positives and negatives of Twitter: Exploring how student athletes use Twitter and respond to critical tweets . International Journal of Sport Communication

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Jaime R. DeLuca and Emily Fornatora

sports (BMLS), sport sales and sponsorship (SSS), 1 and strategic sport communication (SSC) (see Table  1 ). The data presented in this manuscript are anchored in a review of the syllabi for each of these four courses as well as data collected through focus-group discussions and qualitative survey

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Nicholas M. Watanabe, Grace Yan, Brian P. Soebbing and Ann Pegoraro

.M. , & Dittmore , S.W. ( 2014 ). Exploring the factors affecting popularity in social media: A case study of Football Bowl Subdivision head coaches . International Journal of Sport Communication, 7 ( 2 ), 261 – 278 . doi: 10.1123/IJSC.2014-0008 Jewell , R.T. , Brown , R.W. , & Miles , S.E. ( 2002

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Glynn M. McGehee, Armin A. Marquez, Beth A. Cianfrone and Timothy Kellison

, E.L. , Clavio , G. , & Walsh , P. ( 2012 ). #WorldSeries: An empirical examination of a Twitter hashtag during a major sporting event . International Journal of Sport Communication, 5 , 435 – 453 . doi:10.1123/ijsc.5.4.435. 10.1123/ijsc.5.4.435 Bloom , M. , & Trubey , S. ( 2016

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Gashaw Abeza, David Finch, Norm O’Reilly, Eric MacIntosh and John Nadeau

Sport Communication, 6 , 120 – 142 . doi:10.1123/ijsc.6.2.120 10.1123/ijsc.6.2.120 Abeza , G. , O’Reilly , N. , & Seguin , B. ( 2017 ). Social media in relationship marketing: The perspective of professional sport managers in the MLB, NBA, NFL, and NHL . Communication & Sport, doi:10

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Mark Dottori, Guy Faulkner, Ryan Rhodes, Norm O’Reilly, Leigh Vanderloo and Gashaw Abeza

public health and quality of life by liaising between health practitioners and the public. Furthermore, Friedman et al. reported that health journalists seek increased collaboration with public health officials, as opposed to maintaining independence. Sport communication scholars have investigated the