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Yonghwan Chang

observable in the process of evaluating endorsed brands (e.g., negative spillover effects; Lee et al., 2015 ). As an alternative, recent scholarship has included indirect measures of attitudes as a means to assess sport fans’ introspectively unidentified traces of past experiences ( Chang et al., in press

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Jimmy Sanderson, Sarah Stokowski and Elizabeth Taylor

athletic departments. Indeed, scholars have observed that Twitter offers sport fans the ability to feel “closer” to sport organizations, as well as athletes ( Abeza et al., 2017 ; Williams, Chinn, & Suleiman, 2014 ). Consequently, when Temple coach Geoff Collins allowed student-athletes to put their

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Nicholas M. Watanabe, Grace Yan, Brian P. Soebbing and Wantong Fu

. In so doing, it emphasizes economic activities—in the form of sport fans’ deliberative response to pollution—as a vital component in the market process and mechanisms that can potentially influence sport organizations’ decision making. In terms of methodological contribution, this study takes an

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Gashaw Abeza, David Finch, Norm O’Reilly, Eric MacIntosh and John Nadeau

, hope, esteem, and camaraderie. Williams et al. ( 2014 ) investigated the value of Tweets for the sport fans, and whether there is a relationship between the value of Tweets and club identification. They found that club identification influences how much people value specific categories of sports Tweets

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Tywan G. Martin, Jessica Wallace, Young Ik Suh, Kysha Harriell and Justin Tatman

implications for future participation rates in contact sports. The inclusion of information provided by health care professionals such as ATs on SRCs and CTE in future media reports may help improve the accuracy of those reports and serve to educate casual and avid sport fans on these important health topics

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Ahmed Al-Emadi, Nicholas D. Theodorakis, Donna Pastore, Abdellatif Sellami and Abdulaye Diop

to realize that with the rewards coaching provides, it remains a stressful profession as it involves a lot of pressure from the media, sport fans, etc. and leaves less time to spend with family and friends ( QOC, 2015 ). To mitigate these limitations, long-term contracts and better financial

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Nicholas Burton and Cheri Bradish

( Lyberger & McCarthy, 2001 ; Portlock & Rose, 2009 ; Shani & Sandler, 1998 ). Examinations of both consumer cognition and affection have been largely inconclusive, and conflicting findings have cast uncertainty over the actual cognitive and affective impacts of ambushing on sport fans. Most recently

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Brody J. Ruihley, Jason Simmons, Andrew C. Billings and Rich Calabrese

the field or in the stands, an officiating error, or an error in a television broadcast. The error did not affect the performance of any individual NFL player or team (players largely were unaware), yet it did affect sport fans consuming America’s most popular product, the NFL, a league so popular it

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T. Christopher Greenwell, Jason M. Simmons, Meg Hancock, Megan Shreffler and Dustin Thorn

a student population. Subjects received a payment of $0.30 for completing the questionnaire. To be considered for the study, subjects had to meet the following inclusion criteria: (a) self-identified sport fan, (b) reliable online respondent (i.e., A+-rated MTurk worker), and (c) resident of the

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Maurice Vergeer and Leon Mulder

. , Petrick , J.F. , & Backman , S.J. ( 2017 ). Twitter power and sport-fan loyalty: The moderating effects of Twitter . International Journal of Sport Communication, 10 , 153 – 177 . doi:10.1123/IJSC.2017-0010 10.1123/IJSC.2017-0010 Yu , Y. , & Wang , X. ( 2015 ). World Cup 2014 in the Twitter