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Gareth J. Jones, Katie Misener, Per G. Svensson, Elizabeth Taylor and Moonsup Hyun

. , Anagnostopoulos , C. , Chadwick , S. , & Sparks , L. ( 2016 ). Applying a communicating vessels framework to CSR value co-creation: Empirical evidence from professional team sport organizations . Journal of Sport Management, 30 ( 6 ), 702 – 719 . doi: 10.1123/jsm.2016-0032 Legg , E. , Jones , G

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Thilo Kunkel, Rui Biscaia, Akiko Arai and Kwame Agyemang

how the athlete is different from other athletes ( Hasaan et al., 2018 ; Montoya, 2002 ). Although athlete brand awareness is often generated through team/sport prominence and socializing agents such as media and peer group influence ( Hasaan et al., 2018 ), brand image generation is more

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Lauren C. Hindman and Nefertiti A. Walker

differently ( Aicher & Sagas, 2010 ; Burton, Borland, & Mazerolle, 2012 ). Stereotypes can even lead to managers evaluating the same skills and experiences differently based on gender, such as by valuing the team sport participation of men but not women ( Joseph & Anderson, 2016 ). Another common sexism

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Kyungyeol (Anthony) Kim, Kevin K. Byon and Paul M. Pedersen

identification with the team . Sport Marketing Quarterly, 27, 93 – 106 . Appendix Items and Factor Loadings for Studies 1 and 2 Constructs/items Factor loadings Study 1 Study 2 Active coping  I concentrate on ways the problem could be solved. .83 .81  I try to make a plan of action for the problem. .92 .91