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Zachary W. Arth, Darrin J. Griffin and Andrew C. Billings

larger. However, it is possible to analyze commentary and language at a smaller unit of analysis, such as the word level. Linguistic Inquiry Word Count (LIWC—pronounced “Luke”; Chung & Pennebaker, 2012 ) is a software tool that categorizes text at the word level and organizes input into preestablished

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Travis R. Bell and Karen L. Hartman

between March 6, 2016, the day before Sharapova’s press conference, and March 13, 2016. Linguistic Inquiry and Word Count (LIWC), a language-analysis software package, and subsequent textual analysis provide an examination of Sharapova’s effective approach to stealing thunder through its influence on