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Discursive Power in Commercial-Rights Management: Examining the Origins of Ethical Framing of Ambush Marketing

Nicholas Burton and Cheri Bradish

as an unethical and immoral practice. After an extensive documentary analysis of internal Olympic marketing and legal documents from the first three iterations of the IOC’s international sponsorship program, the present research provides a pioneering look into rights-holder influence and discursive

Cover International Journal of Sport Communication

In International Journal of Sport Communication Volume 11 (2018): Issue 2 (Jun 2018)

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Ambush Marketing Via Social Media: The Case of the Three Most Recent Olympic Games

Gashaw Abeza, Jessica R. Braunstein-Minkove, Benoit Séguin, Norm O’Reilly, Ari Kim, and Yann Abdourazakou

, A. , Chappelet , J.L. , & Séguin , B. ( 2012 ) Olympic marketing . London, UK : Routledge . 10.4324/9780203132067 Finlay , C.J. ( 2018 ). National proxy 2.0: Controlling the social media of Olympians through national identification . Communication & Sport, 6 ( 2 ), 131 – 153 . doi: 10

Cover International Journal of Sport Communication

In International Journal of Sport Communication Ahead of Print

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Why Do Marketing Relationships End? Findings From an Integrated Model of Sport Sponsorship Decision-Making

Jonathan A. Jensen and T. Bettina Cornwell

/01/04/Sponsorship-Spending-Forecast--Continued-Growth-Ar.aspx International Olympic Committee . ( 2016 ). Olympic marketing fact file: 2016 edition. Retrieved from https://stillmed.olympic.org/media/Document%20Library/OlympicOrg/Documents/IOC-Marketing-and-Broadcasting-General-Files/Olympic-Marketing

Cover Journal of Sport Management

In Journal of Sport Management Volume 31 (2017): Issue 4 (Jul 2017)