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Christopher Rumpf and Christoph Breuer

” was the dominating variable (std. MEM = 0.136). Its impact is more than double the effect of “attitude toward team/athlete” (std. MEM = 0.051) and “gender” (std. MEM = 0.055). Discussion This paper brings more clarity to the impact of sponsorship on brand choice behavior. More precisely, it

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Elizabeth B. Delia

high school recruits were being exposed to deadly STD’s from prostitutes- no wins taken away. Williams at North Carolina lacked institutional control when he didn’t know his players were going to fake classes-no wins taken away. This fan seemed to think fake classes and prostitutes were much worse

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Matthew Katz, Aaron C. Mansfield and B. David Tyler

. , Feng , H. , Cai , Y. , Rhodes , A. & Grusky , O. ( 2009 ). Egocentric networks of Chinese men who have sex with men: Network components, condom use norms, and safer sex . AIDS Patient Care and STDs, 23, 885 – 893 . PubMed ID: 19803695 doi:10.1089/apc.2009.0043 10.1089/apc.2009.0043 Lock

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Damien Whitburn, Adam Karg and Paul Turner

quality; Func Ben = functional benefit; Ex Ben = experiential benefit; Comb. = combined; Satis = satisfaction; Std = standard. Table 6 Hypotheses Testing (H1–H5) Hypothesis Data set Standardized estimates Composite reliabilities p Significance Supported H6a—Func Ben --> BI Comb. 0.21 8.76 <.01 Yes Yes H6a