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Jon Welty Peachey, George B. Cunningham, Alexis Lyras, Adam Cohen and Jennifer Bruening

The purpose of this research project was to examine the impact of participating in a sport-for-peace event and one’s social dominance orientation on prejudice and change agent self-efficacy. In Study 1, participants (n = 136) completed questionnaires both before and following their participation in a sport-for-peace event. The event was designed to ensure both high levels of and quality intergroup contact, with interactions confirmed through a manipulation check. Results from the doubly repeated measures analysis of variance indicate a significant decrease in prejudice and a significant increase in change agent self-efficacy. Social dominance orientation did not influence the nature of these changes. In Study 2, the authors conducted focus group interviews with 27 participants to better understand how the event impacted prejudice and change agent self-efficacy. Results indicate that the team-based sport environment and social opportunities were instrumental in prejudice reduction while the educational platform was important for increasing change agent self-efficacy.

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Carrie W. LeCrom and Tiesha Martin

and peace snakes and ladders . Qualitative Market Research: An International Journal, 18 ( 3 ), 278 – 297 . doi:10.1108/QMR-01-2014-0011 10.1108/QMR-01-2014-0011 Welty Peachey , J. , Cunningham , G.B. , Lyras , A. , Cohen , A. , & Bruening , J. ( 2015 ). The influence of a sport-for-peace

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Jon Welty Peachey, Laura Burton, Janelle Wells and Mi Ryoung Chung

.1177/1012690216686856 Welty Peachey , J. , Cunningham , G. , Lyras , A. , Cohen , A. , & Bruening , J. ( 2015 ). The influence of a sport-for-peace event on prejudice and change agent self-efficacy . Journal of Sport Management, 29 , 229 – 244 . doi:10.1123/jsm.2013-0251 10.1123/jsm.2013-0251 Welty Peachey

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Matt R. Huml, Marion E. Hambrick, Mary A. Hums and Calvin Nite

.B. , Cohen , A. , & Bruening , J.E. ( 2015 ). The influence of sport-for-peace event on prejudice and change agent self-efficacy . Journal of Sport Management , 29 , 229 – 244 . doi:10.1123/jsm.2013-0251 10.1123/jsm.2013-0251 Wiechman , S.A. , & Williams , J. ( 1997 ). Relation of athletic