While watching television, children are exposed to a significant number of food and beverage advertisements of poor nutritional quality. 13 , 14 This type of advertising has been associated with children’s food and beverage preferences and eating habits; their requests for high-calorie, low
Monique Potvin Kent and Clive Velkers
Marcia S. Marx, Jiska Cohen-Mansfield and Jack M. Guralnik
The article describes the process of identifying 100 community-dwelling elderly adults at risk for physical disability, yet not functionally disabled, for participation in a research project to develop appropriate exercise programs for at-risk elderly. Over a period of 14 months, initial contact was made with 941 older adults, 11% of whom (101 people) were eligible for and willing to complete all stages of the study protocol. The most successful recruitment strategies were a mass mailing followed by a telephone call and advertising in a newspaper with a large circulation (rather than a local paper). Aspects of the recruitment and retention of study participants are discussed.
Brenda Lindstrom, Karen Chad, Nigel Ashworth, Bobbi Dunphy, Elizabeth Harrison, Bruce Reeder, Sandi Schultz, Suzanne Sheppard and Kori Fisher
Engaging sedentary individuals in physical activity (PA) is challenging and problematic for research requiring large, representative samples. For research projects to be carried out in reasonable timeframes, optimum recruitment methods are needed. Effective recruitment strategies involving PA interventions for older adults have not been determined.
To compare the effectiveness of recruitment strategies for a PA intervention.
Two recruitment strategies, print media and personal contact, targeted health-care professionals and the general public.
The strategies generated 581 inquiries; 163 were randomized into the study. Advertising to the general public via print materials and group presentations accounted for 78% of the total inquiries. Referrals from physicians and health-care professionals resulted in 22% of the inquiries.
Mass distribution of print material to the general public, enhanced by in-person contact, was the most effective recruitment strategy. These findings suggest various recruitment strategies targeting the general population should be employed.
Tanya R. Berry
No research exists that examines attentional bias for exercise related stimuli, yet this is an important area as it is possible that nonexercisers are not paying attention to exercise related cues, thereby limiting the potential effectiveness of health promotion advertising. This research used a Stroop task to examine attentional bias for exercise and sedentary-lifestyle related stimuli. Experiment 1 included exercise related words and matched control words and revealed that exerciser schematics showed delayed response latencies for exercise related words. Experiment 2 expanded on Experiment 1 by further including sedentary-lifestyle related words and matched control words. Results replicated the first study and further revealed that nonexerciser schematics showed delayed response latencies for sedentary-lifestyle related words but not for exercise related words. Results are discussed in terms of attentional bias or the possibility of a threat-driven slowdown, and in relation to health promotion and exercise behavior.
Jennifer L. Copeland, Cheryl Currie, Ali Walker, Erin Mason, Taura N. Willoughby and Ashley Amson
Providing freely accessible exercise facilities may increase physical activity at a population level. An increasingly popular strategy is outdoor fitness equipment in urban parks. Few studies have evaluated the effectiveness of this intervention in smaller cities. This study examined fitness equipment use, perceived effectiveness, and ways to increase use in a city of 100,000 people in 2015.
Two parks with fitness equipment and 4 without were directly observed. Interviews with 139 adults in active parks or living nearby were also conducted.
Only 2.7% of adult park users used the fitness equipment over 100 hours of observation across 3 seasons. In contrast, 22.3% of adults interviewed reported monthly or more use of the equipment, highlighting the limitations of self-report methods. Adults interviewed perceived the equipment as potentially beneficial and suggested strategies to increase public use, including increased advertising, the introduction of programming to teach and encourage use, improved equipment quality, and improved maintenance of the equipment and surrounding area.
In a low density city, park fitness equipment may not be an effective public health practice without additional efforts to market, introduce programming, and maintain these sites.
Marc Francaux and Jacques R. Poortmans
Allegations about side effects of creatine supplementation by athletes have been published in the popular media and scientific publications.
To examine the experimental evidence relating to the physiological effects of creatine supplementation.
One of the purported effects of oral creatine supplementation is increased muscle mass. A review of the literature reveals a 1.0% to 2.3% increase in body mass, which is attributed to fat-free mass and, more specifically, to skeletal-muscle mass. Although it is unlikely that water retention can completely explain these changes, increase in muscle-protein synthesis has never been observed after creatine supplementation. Indirect evidence based on mRNA analyses suggests that transcription of certain genes is enhanced. Although the effect of creatine on muscle-protein synthesis seems irrefutable according to advertising, this allegation remains under debate in the scientific literature. The kidneys appear to maintain their functionality in healthy subjects who supplement with creatine, even over several months.
The authors, however, think that creatine supplementation should not be used by an individual with preexisting renal disease and that risk should be evaluated before and during any supplementation period. Even if there is a slight increase in mutagenic agents (methylamine and formaldehyde) in urine after a heavy load of creatine (20 g/day), their excretion remains within a normal range. No data are currently available regarding the potential production of heterocyclic amines with creatine supplementation. In summary, the major risk for health is probably associated with the purity of commercially available creatine.
Timothy C. Howle, James A. Dimmock, Nikos Ntoumanis, Nikos L.D. Chatzisarantis, Cassandra Sparks and Ben Jackson
-based relative to health-based advertising messages ( Berry & Howe, 2004 , 2005 ), messages focused on an apparel product or a fitness model ( Sabiston & Chandler, 2009 ), as well as messages that have been tailored (i.e., to suit individual characteristics), framed (i.e., focused on gains or losses), or
Nima Dehghansai and Joseph Baker
Initiatives have been designed to attract novice athletes and to enable transfer for experienced athletes. However, the authors have very little knowledge of the effectiveness of these programs. To further improve our understanding, this study explored the demographic and sporting careers of 225 participants attending one of the 10 Paralympian Search events held between 2016 and 2018. The sample consisted of participants with a wide range of impairments and sport experiential backgrounds. The majority of the participants reported having some experience in sports, suggesting that either the promotions reached athletes involved in sports already or the advertising appealed especially to this cohort. Athletes with impairments acquired at various stages of their lives (congenital, before adolescence, adolescence, early adulthood, and adulthood) displayed differences in their sporting trajectories, suggesting considerations for current developmental models. Furthermore, it should be considered to vary the testing locations of future events to increase the reach to rural areas and implement new methods to attract novice participants.
Katie Teller, Mark Abbey-Lambertz, Nasira Sharma, Alan Waite, Scott Ickes and Jason A. Mendoza
Proposals centered on improving awareness of the WSB program and expanding the route or otherwise altering it to allow for more families to join. Most parents interviewed made proposals related to increased advertising/awareness. Some parents also suggested changes to the WSB route, either to expand the
Ariane Bélanger-Gravel, Marilie Laferté, Frédéric Therrien, François Lagarde and Lise Gauvin
independence and increased focus on friendship during adolescence. Campaign’s activities were inspired by Hasting’s 4As of social marketing. 9 The components of the campaign included paid advertising (print, radio, and television), public relations, community-based activities, and web-based activities (an