Sport sponsorship is a major marketing communications tool, with one source reporting a total of $62.8 billion spent globally on sport sponsorship in 2017 ( Statista, 2018 ). Alcohol has a strong financial and cultural connection as a sponsoring product category in many sports. For instance
Sarah Kelly and Michael Ireland
Sarah Jane Kelly, Michael Ireland, Frank Alpert and John Mangan
An online survey was conducted to examine the alleged association between alcohol sponsorship of sports and alcohol consumption and attitudes toward sponsoring brands by Australian university sportspeople (i.e., university students representing their university in competitive sports; N = 501; 51% female). A third (33%) of participants reported receipt of alcohol industry sponsorship. Multiple regression analysis revealed an association between disordered consumption (i.e., alcohol abuse) and sportspeople’s receiving direct-to-user sponsorship in the form of product samples, volume club rebates, vouchers, or prizes. Positive attitudes toward alcohol sponsorship in sport correlated with dangerously excessive (i.e., acute) drinking. The evidence suggests that policy makers, sporting organizations, and universities should target specific sponsorships and consumption outcomes rather than considering an overall ban on alcohol industry sponsorship in sport. Results suggest that student-targeted policy and governance alternatives directed at team culture, attitudes toward alcohol, and more subtle forms of sponsorships (i.e., discounted product and vouchers) may be appropriate.
Brian E. Menaker and Daniel P. Connaughton
Alcohol consumption at college football games concerns stadium and university administrators because of the risk of alcohol-related crime, injury, and other potential problems. The purpose of this study was to determine how many of the 120 NCAA Division I Football Bowl Subdivision athletic department Web sites posted their stadium alcohol policies, what their alcohol policies contained, and how they differed. An analysis of information about the availability of alcohol, restrictions on alcohol consumption, and the enforcement of the policies on their official university-sponsored athletic department stadium Web sites was conducted. Results of the study suggested that alcohol policy information is often unavailable or difficult to locate. College athletic department Web sites are typically filled with varying information about their sport teams, but because of the layout and busy nature of such sites, it is often difficult to find certain information on them.
Kelly Huang and Marlene A. Dixon
As college athletic departments continue to seek additional sources of revenue to remain competitive, alcohol sales on game day increasingly has been considered as a potentially lucrative and untapped revenue source. Despite the seemingly high profitability from alcohol sales, the increased availability of alcohol coupled with its consumption by a large number of individuals has negative social consequences, including assaults, arrests, and other behavioral risks, causing potential ethical and social responsibility dilemmas for athletic departments and universities. Utilizing self-disclosed financial data (via interviews and documents) from a major college football program, this case study examines the financial implications of selling alcohol to the general public on football game days. Through proforma financial analysis, two revenue models are created to show the incremental revenue potential of alcohol sales. Results show that for this institution the incremental financial impact from alcoholic beverage sales does not create sufficient benefit to pursue this avenue of funding. This conclusion, however, must be examined within the larger resources, contextual constraints, and expectations of particular institutions for both competitive advantage and social responsibility.
Michael A. Odio, Patty Raube Keller and Dana Drew Shaw
program needs to conduct that training and education with professionals so that students are not only aware of their rights but are aware of what constitutes harassment and assault, including interpersonal violence, dating violence, sexual misconduct of any kind. I think you also need alcohol education
Elizabeth A. Taylor, Gareth J. Jones, Kristy McCray and Robin Hardin
-athletes are significantly more likely to commit alcohol-involved sexual assault compared with their nonathlete counterparts ( Foubert, Clark-Taylor, & Walls, 2019 ). Male-dominated industries such as sport must be evaluated to understand aspects of organizational culture that engender hostility toward women
Jörg Vianden and Elizabeth A. Gregg
the most privilege on campus ( Niehuis, 2005 ). Among this group of white men are also most often the originators of unacceptable behavior, including racist, sexist, and homophobic acts, and comparable unconcealed exploits involving alcohol, violence, or sex ( Picca & Feagin, 2007 ). Among their
Elizabeth A. Taylor and Amanda Paule-Koba
.1086/209351 Fowler , F.J. ( 2014 ). Survey research methods ( 5th ed. ). Newbury Park, CA : Sage . Fritner , M.P. , & Rubinson , L. ( 1993 ). Acquaintance rape: The influence of alcohol, fraternity membership, and sports team membership . Journal of Sex Education and Therapy, 19, 272 – 284 . doi:10
The University of Kansas and its athletics department brought suit against Larry Sinks, a manufacturer and retailer of merchandise doing business as Joe-College.com. Joe-College.com sells merchandise that reference Kansas Athletics programs, including T-shirts with irreverent sayings, as well as references to drugs and alcohol. Plaintiffs allege that the defendant’s goods infringe the registered and unregistered trademarks of the University of Kansas, including its crimson and blue color scheme. The university asserted claims for trademark infringement, trademark dilution, and unfair competition. Approximately 140 T-shirt designs used by the defendant were at issue in the litigation. This case illustrates the expanding scope of protection afforded to trademarks in sport that are used to communicate and distinguish a particular team’s brand. The case also explores the viability of the First Amendment as a defense to trademark infringement for retailers who produce merchandise that allows sports fans to express their message.
management and security, impact of alcohol consumption, and efforts by legislative groups and media outlets to address football-spectator violence. The organization and topics chosen by the editors are an overall strength of the text. However, the chapters on social media and sport for development (SFD