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The Red Zinger/Coors Classic Bicycle Race: Commemorations and Re-Cycled Narratives

Shelley Lucas

as an effort by the founders of the Celestial Seasonings herbal tea company to promote alternative transportation (such as bicycling) and was named after their popular Red Zinger Tea. Michael Aisner reportedly bought the race for $1, moved from public relations director to race director in 1980, and