Search Results

You are looking at 1 - 1 of 1 items for :

  • "ambush strategy" x
  • Social Studies in Sport and Physical Activity x
  • All content x
Clear All
Restricted access

Gashaw Abeza, Jessica R. Braunstein-Minkove, Benoit Séguin, Norm O’Reilly, Ari Kim, and Yann Abdourazakou

practice diminishes property owners’ power to command high prices and, in the long term, has a detrimental effect on the sponsorship industry. In response to such concerns, property owners have implemented different counter-ambush strategies. The three most common counter-ambush strategies include (per O